"The following was used as part of an internet advertising company's appeal to businesses: Furniture Depot employed our internet advertising company to help. Since then its sales increased by 10% over last year's totals. Furniture Depot's success demonstrates how using our internet services can increase your profitability. "
It may be the case that internet firm's advertising strategies have led to the increase in sales for Furniture Depot, but the argument makes a number of unwarranted assumptions.
The argument assumes that the increase in Furniture Depot's sales is applicable to all business out there. Just because the sale of Furniture Depot increase, it doesn't ensure that the sales of other business that advertise with the internet increases too. The argument doesn't say anything about the demographics of where Furniture Depot is situated. It may be the case, Furniture Depot is situated where the majority of the population is tech-savvy and thus leading to a successful internet advertising strategy. Other business might lie in smaller, rustic towns, where the connectivity is not the best and where the population is more old-fashioned.
The argument points out that the advertising strategy led to 10% increase in last year's totals. This fact doesn't necessarily have to indicate an increase in profitability. Any business might have a regular amount of growth each year, without an increase in profitability. For example - an ice-cream truck might sell cones at 5$ a cone with a 1$ profit, and sell 20000 cones a year. It may use the internet company's advertising strategy to boost up sales to 22K cones a year, at the same 1$ dollar profit. As indicated by the figures, this increases sales by 10%, but does not increase the profitability.
The argument throws no light on whether Furniture Depot used any other form of advertising strategy in the past year. It may be the case that Furniture Depot used a number of other advertising strategies such as a social media presence, banners at schools, stalls at fairs etc. which eventually lead to an increase in sales.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-09-20 | christine_cui | 48 | view |
| 2019-08-20 | apersad | 50 | view |
| 2019-05-31 | teheiniat | 69 | view |
| 2019-03-21 | Rakshick Shrinivas | 53 | view |
| 2019-02-01 | DHANA_V | 23 | view |
Grammar and spelling errors:
Line 3, column 161, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...he sale of Furniture Depot increase, it doesnt ensure that the sales of other business...
^^^^^^
Line 3, column 269, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...he internet increases too. The argument doesnt say anything about the demographics of ...
^^^^^^
Line 5, column 107, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ncrease in last years totals. This fact doesnt necessarily have to indicate an increas...
^^^^^^
Line 5, column 326, Rule ID: CURRENCY[1]
Message: The currency mark is usually put at the beginning of the number: '$5'.
Suggestion: $5
... an ice-cream truck might sell cones at 5$ a cone with a 1$ profit, and sell 20000...
^^
Line 5, column 343, Rule ID: CURRENCY[1]
Message: The currency mark is usually put at the beginning of the number: '$1'.
Suggestion: $1
...ck might sell cones at 5$ a cone with a 1$ profit, and sell 20000 cones a year. It...
^^
Line 5, column 488, Rule ID: CURRENCY[1]
Message: The currency mark is usually put at the beginning of the number: '$1'.
Suggestion: $1
... sales to 22K cones a year, at the same 1$ dollar profit. As indicated by the figu...
^^
Discourse Markers used:
['but', 'may', 'so', 'thus', 'for example', 'such as']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.310769230769 0.25644967241 121% => OK
Verbs: 0.126153846154 0.15541462614 81% => OK
Adjectives: 0.0615384615385 0.0836205057962 74% => OK
Adverbs: 0.0246153846154 0.0520304965353 47% => Some adverbs wanted.
Pronouns: 0.0153846153846 0.0272364105082 56% => OK
Prepositions: 0.116923076923 0.125424944231 93% => OK
Participles: 0.0215384615385 0.0416121511921 52% => OK
Conjunctions: 2.89638255499 2.79052419416 104% => OK
Infinitives: 0.0246153846154 0.026700313972 92% => OK
Particles: 0.00615384615385 0.001811407834 340% => OK
Determiners: 0.138461538462 0.113004496875 123% => OK
Modal_auxiliary: 0.0215384615385 0.0255425247493 84% => OK
WH_determiners: 0.0215384615385 0.0127820249294 169% => OK
Vocabulary words and sentences:
No of characters: 1767.0 2731.13054187 65% => OK
No of words: 293.0 446.07635468 66% => More content wanted.
Chars per words: 6.03071672355 6.12365571057 98% => OK
Fourth root words length: 4.13729897018 4.57801047555 90% => OK
words length more than 5 chars: 0.341296928328 0.378187486979 90% => OK
words length more than 6 chars: 0.276450511945 0.287650121315 96% => OK
words length more than 7 chars: 0.238907849829 0.208842608468 114% => OK
words length more than 8 chars: 0.133105802048 0.135150697306 98% => OK
Word Length SD: 2.89638255499 2.79052419416 104% => OK
Unique words: 140.0 207.018472906 68% => More unique words wanted.
Unique words percentage: 0.477815699659 0.469332199767 102% => OK
Word variations: 46.4695021323 52.1807786196 89% => OK
How many sentences: 15.0 20.039408867 75% => OK
Sentence length: 19.5333333333 23.2022227129 84% => OK
Sentence length SD: 33.9231811925 57.7814097925 59% => OK
Chars per sentence: 117.8 141.986410481 83% => OK
Words per sentence: 19.5333333333 23.2022227129 84% => OK
Discourse Markers: 0.4 0.724660767414 55% => OK
Paragraphs: 4.0 5.14285714286 78% => OK
Language errors: 6.0 3.58251231527 167% => OK
Readability: 47.1783845279 51.9672348444 91% => OK
Elegance: 2.7037037037 1.8405768891 147% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.260981434448 0.441005458295 59% => OK
Sentence sentence coherence: 0.186134108063 0.135418324435 137% => OK
Sentence sentence coherence SD: 0.108029040798 0.0829849096947 130% => OK
Sentence paragraph coherence: 0.570711362982 0.58762219726 97% => OK
Sentence paragraph coherence SD: 0.176809329042 0.147661913831 120% => OK
Sentence topic coherence: 0.121925871308 0.193483328276 63% => OK
Sentence topic coherence SD: 0.0550682034627 0.0970749176394 57% => OK
Paragraph paragraph coherence: 0.388344156197 0.42659136922 91% => OK
Paragraph paragraph coherence SD: 0.0723937828623 0.0774707102158 93% => OK
Paragraph topic coherence: 0.200541316877 0.312017818177 64% => OK
Paragraph topic coherence SD: 0.0141896529228 0.0698173142475 20% => The ideas may be duplicated in paragraphs.
Task Achievement:
Sentences with positive sentiment : 8.0 8.33743842365 96% => OK
Sentences with negative sentiment : 7.0 6.87684729064 102% => OK
Sentences with neutral sentiment: 0.0 4.82512315271 0% => More neutral sentences wanted.
Positive topic words: 8.0 6.46551724138 124% => OK
Negative topic words: 7.0 5.36822660099 130% => OK
Neutral topic words: 0.0 2.82389162562 0% => More neutral topic words wanted.
Total topic words: 15.0 14.657635468 102% => OK
What are sentences with positive/Negative/neutral sentiment?
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More content wanted. For issue essays, around 450 words, for argument essays, around 400 words.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.