The following is a memorandum from the business manager of a television station."Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaint

The argument states that the late-night news program of a television channel devoted more times towards national news. As a result those audiences having interest in local and weather channel loose interest on that television channel. The advertising agencies also have canceled their contract with the television channel in their late night shows. So to prevent such revenue loss and to retain interest of audiences in their late night shows author has suggested some measures .The argument, however, relies on assumptions for which there is no clear evidence. It is infested with poor reasoning and thus, it is rather specious.

Firstly, author did not mention any reason behind their migration from local and weather news to national news. It may be an experiment to increase their business. Another serious question does arise when the complaints were received from viewers and there were no urge to change the program pattern then. It may be possible that the television channel may be in transition from local to national television channel. So to getting more audiences at national level the channel may be devoting more time to national news rather than local news. It may be one of the reasons why the television channel neglect those complain received from their local viewers. Thus we need to know the proper reason to understand the argument.

Secondly, the author shows that the local business canceled their contracts with the television channel. Author did not mention the exact reason for that action of advertising company. There may be other possible reason like dispute with those advertisement companies or many more reason possible. Thus the assumption provides weak support.

Thirdly, author did not mention about the decrease in the number of the viewers. They may complain but do they adapt the change later? Author assumed that there are decrement in the audience number but does not provide any information to support that assumption. Without these details, the assumption is seriously weakened.

Finally , reverting again to the local and weather news does not guarantee that the television channel will get their old audiences back . It may be possible that in between these time those audiences found another suitable channel accordingly their choices. So the assumption of regain the revenue again may be unreasonable.

Thus, the arguments fails to consider the above mentioned facts and therefore, it is rendered unconvincing to the reader. Had these details been mentioned along with supporting evidence, it would have appeared much more compelling.