The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
The argument puts forward a change of policy and its detrimental implications and concludes that in order to thwart the implications the policy needs to be reverted back. But the reasoning of arguments fails to provide some key pieces of evidence that are needed to evaluate the conclusion.
First of all, the argument does not mention the reason for increased time to national news in the first place. It might be the case that the television was losing viewers and resorted to the policy of national news in order to attract a broader audience. The argument also fails to mention the relative viewer change after the change of policy. If the number of viewers has actually increased after the increased national coverage than reverting certainly will not attract more viewers.
Moreover, the argument also does not give an account of the complaints that it received. We need to data with respect to the area of complainants and the nature of complaints. If the complainants are mostly located in the local area and their concern is not about the time but about the quality and veracity of the local news than increasing the time rather than quality will not attract more viewers. The argument is also vague in its reasoning about the number of complaints related to local news and weather before the policy change and after the policy change. We need to know whether most of the complaints before were also concerned with the weather and local news. If the complaints before were also concerning local news then changing only the time may not have any effect on the viewership.
Lastly, the argument does not give a clear reason for the cancellation of the advertising partner’s contract. We need to know whether the business was bankrupt or actually canceled the contract due to waning viewership. We also need the account of recent advertising proposals for the television. It may be the case that the local businesses are losing interest for advertisement but more national businesses are interested in the advertisement. If that is the case then decreasing national news coverage will not stop diminishing revenue but rather may accelerate it.
In conclusion, to implement the manager’s policy more data and evidence is needed about the relative viewer increases, details about the complaints, reasons for advertisement cancellation. Otherwise, the argument does not provide a strong case for reverting back the policy.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2018-08-26 | Sidharth_7 | 83 | view |
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- The following is a memorandum from the business manager of a television station."Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the comp 50
Grammar and spelling errors:
Line 5, column 673, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...cerned with the weather and local news. If the complaints before were also concern...
^^
Line 5, column 698, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...nd local news. If the complaints before were also concerning local news then changing only the time ...
^^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, if, lastly, may, moreover, so, then, in conclusion, first of all, with respect to, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2052.0 2260.96107784 91% => OK
No of words: 400.0 441.139720559 91% => More content wanted.
Chars per words: 5.13 5.12650576532 100% => OK
Fourth root words length: 4.472135955 4.56307096286 98% => OK
Word Length SD: 2.81666469428 2.78398813304 101% => OK
Unique words: 159.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.3975 0.468620217663 85% => More unique words wanted or less content wanted.
syllable_count: 650.7 705.55239521 92% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Interrogative: 0.0 0.471057884232 0% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 38.5595916117 57.8364921388 67% => OK
Chars per sentence: 108.0 119.503703932 90% => OK
Words per sentence: 21.0526315789 23.324526521 90% => OK
Discourse Markers: 6.78947368421 5.70786347227 119% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 15.0 6.88822355289 218% => Less negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.193921667798 0.218282227539 89% => OK
Sentence topic coherence: 0.0641399902564 0.0743258471296 86% => OK
Sentence topic coherence SD: 0.0690152820421 0.0701772020484 98% => OK
Paragraph topic coherence: 0.0978402113797 0.128457276422 76% => OK
Paragraph topic coherence SD: 0.0797596024146 0.0628817314937 127% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.47 12.5979740519 99% => OK
dale_chall_readability_score: 7.92 8.32208582834 95% => OK
difficult_words: 82.0 98.500998004 83% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.