The following appeared in a memorandum from the manager of WWAC radio station.
"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The author is arguing that WWAC radio station should change their music genre to fit with the new comers in that area. The author continues as WWAC should change to a news and talk format to adapt to the region as music sales have dropped in the region. While tempting at first glance, the author is assuming unwarranted premises, which may not end up with the conclusion that the author is suggesting. We need to evaluate some argument of the author to find out the author’s claim is supported.
First, the author is arguing that the newcomers to the region, which is mostly retired people, will not enjoy rock music so that the station should change their genre, other than current rock music. While the author is assuming that retired person is likely to hate rock music, there is no specific evidence that shows they are not the fan of rock music; retired people may enjoy rock. We need to survey those new, retired people who came to this region about their music preferences. We need more details about this population so that we can rightfully guess their preferences. The claim that the author is making should be dependent on these information, not on just unstated assumption that the author is claiming.
Second, the author is arguing that the decline of music sales in the region is an indicator that people are less listening to music. This, however, is not a warranted reasoning; there are other possibilities that actually have lowered the music purchase, but people are still willing to listen to the music. There are other means that people can listen to music, as technology has developed and new social media and smart phones can give a person to access to music. Then, it would be unwise to conclude that the music needs in the region had declined as the author is suggesting. If people have interest in music but the station changes to talk shows and news, there is no guarantee that people will listen to the station. What they need to do is to is to find out what people in that region are listening to and to which device that they are using to do so; whether the music preference is actully low in that region.
Last but not least, even if we admit that people hate rock and they have less interest in music, to change into talk shows may not be an adequate option for the station. People might have less interest in radio itself. There are so diverse means to listen and watch through phones and computers as there are more providers. The author is assuming that people are still willing to listen to radio, while they are not just interested in music radio. The other radio station’s situation may or may not equal to the WWAC. They might provide other sources to listen so that they can be popular around the region. We need to see every aspect of situation, not to simply change the format into talk shows and news. Moreover, we do not know whether WWAC, which specialized music radio even has the capacity to broadcast news and talk shows. The devices and studios that such formats require may or may not be same as music radio. If such change is not likely, for they might need more manpower and resources, sudden change will not be beneficial for WWAC. We need to consider all those facts, while the author had not proved about these facts. These new facts are needed to evaluate the author’s claim is legit.
In conclusion, there are several unanswered assumptions and unprovided evidence so that the author’s claim may turn out to be true. We need to answer all those questions and data so that we can be sure that WWAC can gain more listeners, the situation that the author is hoping for.
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Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- OK
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Attribute Value Ideal
Final score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 29 15
No. of Words: 647 350
No. of Characters: 2914 1500
No. of Different Words: 224 200
Fourth Root of Number of Words: 5.043 4.7
Average Word Length: 4.504 4.6
Word Length SD: 2.163 2.4
No. of Words greater than 5 chars: 183 100
No. of Words greater than 6 chars: 103 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.31 21.0
Sentence Length SD: 7.207 7.5
Use of Discourse Markers (%): 0.69 0.12
Sentence-Text Coherence: 0.346 0.35
Sentence-Para Coherence: 0.492 0.50
Sentence-Sentence Coherence: 0.183 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 2, column 638, Rule ID: THIS_NNS[2]
Message: Did you mean 'this information' or 'these informations'?
Suggestion: this information; these informations
...author is making should be dependent on these information, not on just unstated assumption that t...
^^^^^^^^^^^^^^^^^
Line 3, column 746, Rule ID: PHRASE_REPETITION[1]
Message: This phrase is duplicated. You should probably leave only 'is to'.
Suggestion: is to
...en to the station. What they need to do is to is to find out what people in that region are...
^^^^^^^^^^^
Transition Words or Phrases used:
actually, but, first, however, if, may, moreover, second, so, still, then, while, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 44.0 19.6327345309 224% => Less to be verbs wanted.
Auxiliary verbs: 33.0 12.9520958084 255% => Less auxiliary verb wanted.
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 32.0 13.6137724551 235% => Less relative clauses wanted (maybe 'which' is over used).
Pronoun: 59.0 28.8173652695 205% => Less pronouns wanted
Preposition: 69.0 55.5748502994 124% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 3003.0 2260.96107784 133% => OK
No of words: 647.0 441.139720559 147% => Less content wanted.
Chars per words: 4.64142194745 5.12650576532 91% => OK
Fourth root words length: 5.04343084457 4.56307096286 111% => OK
Word Length SD: 2.33165295868 2.78398813304 84% => OK
Unique words: 238.0 204.123752495 117% => OK
Unique words percentage: 0.367851622875 0.468620217663 78% => More unique words wanted or less content wanted.
syllable_count: 931.5 705.55239521 132% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 10.0 8.76447105788 114% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 29.0 19.7664670659 147% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 37.3627333136 57.8364921388 65% => OK
Chars per sentence: 103.551724138 119.503703932 87% => OK
Words per sentence: 22.3103448276 23.324526521 96% => OK
Discourse Markers: 3.27586206897 5.70786347227 57% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 13.0 4.67664670659 278% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.183278656619 0.218282227539 84% => OK
Sentence topic coherence: 0.0649688151711 0.0743258471296 87% => OK
Sentence topic coherence SD: 0.0455702163244 0.0701772020484 65% => OK
Paragraph topic coherence: 0.112120037257 0.128457276422 87% => OK
Paragraph topic coherence SD: 0.0432889462654 0.0628817314937 69% => OK
Essay readability:
automated_readability_index: 11.6 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 66.07 48.3550499002 137% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 9.93 12.5979740519 79% => OK
dale_chall_readability_score: 7.44 8.32208582834 89% => OK
difficult_words: 111.0 98.500998004 113% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Write the essay in 30 minutes.
Rates: 62.5 out of 100
Scores by essay e-grader: 3.75 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.