The following is a memorandum from the business
manager of a television station.
"Over the past year, our late-night news program has
devoted increased time to national news and less time
to weather and local news. During this time period,
most of the complaints received from viewers were
concerned with our station's coverage of weather and
local news. In addition, local businesses that used to
advertise during our late-night news program have just
canceled their advertising contracts with us. Therefore,
in order to attract more viewers to the program and to
avoid losing any further advertising revenues, we
should restore the time devoted to weather and local
news to its former level."
The business manager of this television station is stating that the station is not doing as well as previous years because of the changes made to decrease time on weather and local news. He or she makes a direct correlation between decreased weather and local news to decreased advertising contracts, but does not consider other factors that could be causing this decrease in advertising contracts. The business also is losing viewers and receiving complaints on their coverage of weather and local news, and the manager believes that devoting more time to weather and local news will fix this issue. In order for his or her statement to be accurate, many thing must be assumed.
The manager says that because more time is being devoted to national news and less time to weather and local news, they are losing viewers. While the manager does say that the complaints received from viewers are concerned with the station's coverage of weather and local news, it is not mentioned that this "coverage" necessarily means quantity of time being spent on weather and local news. Instead, this could just mean that their content for weather and local news is perhaps not important, or even worse, incorrect. For example, channel may spend much less time than another channel on topics like weather, but viewers will all flock towards a channel that provides more accurate weather predictions.
Another assumption that is made in the manager's argument is that the amount of advertising contracts getting cancelled is becuase of this decreased time of weather and local news coverage. For this argument to be valid, it would require evidence that other television stations lose these contracts as well because of less time spend on weather and local news. The manager also correlates this decrease in advertising revenue to the decrease in viewership. As stated before, increasing the time devoted to the news channel will only help this case if it can be assumed that the quality and accuracy of the weather and local news is up to par.
Lastly, the manager is not considering the possibility that local businesses that are cancelling their adveritsing contracts could have nothing to do with the quality or quantity of the weather and local news content. It could be possible that these local businesses believe that their advertisements are better displayed during the day instead of during late-night news programs. Moreoever, it can also be possible that the these local businesses decided that they no longer want to advertise on news programs. For the manager's solution to succeed, it must be assumed that the local businesses are cancelling their advertising contracts strictly due to the decreased time spend on weather and local news coverage.
The manager is not considering many aspects in his or her memorandum to increase their advertisment revenue and viewership. He or she is assuming many things about his television content that may not be true, nor is he or she considering other aspects of a local business not wanting to advertise during the station's late-night new program. For this manager to successfully restore their advertising revenue and gain back viewers, he or she must ensure that the assumptions that are being made are all true, or begin considering all the other possibilities that could be harming his or her station's business.
- The following is a memorandum from the businessmanager of a television station."Over the past year, our late-night news program hasdevoted increased time to national news and less timeto weather and local news. During this time period,most of the com 69
- A person who knowingly commits a crime has broken the social contract and should not retain any civil rights or the right to benefit from his or her own labor. 50
- A nation should require all of its students to study the same national curriculum until they enter college. 66
Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- not exactly, Need to argue against the conclusion always. For this topic it is:
Therefore,
in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
----------------
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 552 350
No. of Characters: 2764 1500
No. of Different Words: 199 200
Fourth Root of Number of Words: 4.847 4.7
Average Word Length: 5.007 4.6
Word Length SD: 2.609 2.4
No. of Words greater than 5 chars: 192 100
No. of Words greater than 6 chars: 177 80
No. of Words greater than 7 chars: 102 40
No. of Words greater than 8 chars: 65 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.053 21.0
Sentence Length SD: 8.14 7.5
Use of Discourse Markers (%): 0.579 0.12
Sentence-Text Coherence: 0.415 0.35
Sentence-Para Coherence: 0.605 0.50
Sentence-Sentence Coherence: 0.195 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 652, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun thing seems to be countable; consider using: 'many things'.
Suggestion: many things
...or his or her statement to be accurate, many thing must be assumed. The manager says th...
^^^^^^^^^^
Line 3, column 233, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...ved from viewers are concerned with the stations coverage of weather and local news, it ...
^^^^^^^^
Line 5, column 40, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
... Another assumption that is made in the managers argument is that the amount of advertis...
^^^^^^^^
Line 7, column 521, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
... to advertise on news programs. For the managers solution to succeed, it must be assumed...
^^^^^^^^
Line 9, column 227, Rule ID: HE_VERB_AGR[1]
Message: The pronoun 'she' must be used with a third-person verb: 'considers'.
Suggestion: considers
... that may not be true, nor is he or she considering other aspects of a local business not w...
^^^^^^^^^^^
Transition Words or Phrases used:
also, but, if, lastly, may, so, well, while, for example, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 34.0 19.6327345309 173% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 32.0 11.1786427146 286% => Less conjunction wanted
Relative clauses : 23.0 13.6137724551 169% => OK
Pronoun: 66.0 28.8173652695 229% => Less pronouns wanted
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2850.0 2260.96107784 126% => OK
No of words: 552.0 441.139720559 125% => OK
Chars per words: 5.16304347826 5.12650576532 101% => OK
Fourth root words length: 4.84713113593 4.56307096286 106% => OK
Word Length SD: 2.724628045 2.78398813304 98% => OK
Unique words: 204.0 204.123752495 100% => OK
Unique words percentage: 0.369565217391 0.468620217663 79% => More unique words wanted or less content wanted.
syllable_count: 874.8 705.55239521 124% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 49.7311330614 57.8364921388 86% => OK
Chars per sentence: 150.0 119.503703932 126% => OK
Words per sentence: 29.0526315789 23.324526521 125% => OK
Discourse Markers: 3.57894736842 5.70786347227 63% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.346699398916 0.218282227539 159% => OK
Sentence topic coherence: 0.149892161426 0.0743258471296 202% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.0939053823717 0.0701772020484 134% => OK
Paragraph topic coherence: 0.235699987387 0.128457276422 183% => OK
Paragraph topic coherence SD: 0.0848515005365 0.0628817314937 135% => OK
Essay readability:
automated_readability_index: 17.4 14.3799401198 121% => OK
flesch_reading_ease: 42.04 48.3550499002 87% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 13.24 12.5979740519 105% => OK
dale_chall_readability_score: 7.94 8.32208582834 95% => OK
difficult_words: 100.0 98.500998004 102% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 18.0 11.9071856287 151% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.