More and more people want to buy famous brands of clothes, cars and other items. What are the reasons? Do you think it is a positive or negative development?
It is true that a growing number of people want to buy well-known designer labels of many consumer products. While there are some obvious reasons for this trend, I believe that it is a totally negative development.
The reasons for the increasing consumer concern with brand names are simple to explain. Firstly, the marketing departments of giant corporations aim to identify their goods with a glamorous and successful lifestyle, and people are easily swayed by advertisements. Companies often use celebrity endorsement to promote their products, with famous people like Cristiano Ronaldo or Victoria Beckham.
Secondly, the possession of a Mercedes car or a Gucci handbag, for example, advertises one’s own wealth and taste to others. The idea behind owning a brand name is to make others jealous. However, I would argue that this is a completely negative development. In terms of what ordinary people can afford, consumers are encouraged by corporations tosquander their savings on designer goods which the companies promise will improve their lives and make them happy. From a social perspective, such messages are very dangerous, encouraging crime, for example to steal the latest cell phones from people in the street. The target audience is often young people, who companies seek to attract by promoting brand awareness of their products such as Coca Cola, Nike or Samsung. These are now considered to be essential items to have in our modern global village.
In conclusion, there are some important reasons to explain why many people find brand name products so attractive. Although famous designer labels are increasingly in demand, I would argue that this form of consumerism gives people
a false idea of what is important in our lives.
Post date | Users | Rates | Link to Content |
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2020-01-01 | Lâm Kim Yến | 78 | view |
2020-01-01 | Lâm Kim Yến | 67 | view |
2019-12-10 | lee giang | 84 | view |
2019-11-04 | huongthuy890 | 56 | view |
2019-09-29 | kuldeep sharma | 40 | view |
- Some people believe that studying at university or college is the best route to a successful career, while others believe that it is better to get a job straight after school. Discussion both views 84
- More and more people want to buy famous brands of clothes, cars and other items. What are the reasons? Do you think it is a positive or negative development? 61
Transition Words or Phrases used:
first, firstly, however, if, second, secondly, so, well, while, for example, in conclusion, such as, it is true
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 13.1623246493 114% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 7.0 10.4138276553 67% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 21.0 24.0651302605 87% => OK
Preposition: 36.0 41.998997996 86% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1482.0 1615.20841683 92% => OK
No of words: 280.0 315.596192385 89% => More content wanted.
Chars per words: 5.29285714286 5.12529762239 103% => OK
Fourth root words length: 4.09062348924 4.20363070211 97% => OK
Word Length SD: 2.83378847885 2.80592935109 101% => OK
Unique words: 169.0 176.041082164 96% => OK
Unique words percentage: 0.603571428571 0.561755894193 107% => OK
syllable_count: 465.3 506.74238477 92% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 6.0 2.52805611222 237% => Less articles wanted as sentence beginning.
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 20.0 20.2975951904 99% => OK
Sentence length SD: 40.1096074806 49.4020404114 81% => OK
Chars per sentence: 105.857142857 106.682146367 99% => OK
Words per sentence: 20.0 20.7667163134 96% => OK
Discourse Markers: 7.92857142857 7.06120827912 112% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.165492756744 0.244688304435 68% => OK
Sentence topic coherence: 0.0549016744393 0.084324248473 65% => OK
Sentence topic coherence SD: 0.0300779284579 0.0667982634062 45% => Sentences are similar to each other.
Paragraph topic coherence: 0.0917307511078 0.151304729494 61% => OK
Paragraph topic coherence SD: 0.0276029271454 0.056905535591 49% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.5 13.0946893788 103% => OK
flesch_reading_ease: 42.72 50.2224549098 85% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 13.4 12.4159519038 108% => OK
dale_chall_readability_score: 9.65 8.58950901804 112% => OK
difficult_words: 89.0 78.4519038076 113% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 10.0 10.1190380762 99% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
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Rates: 61.797752809 out of 100
Scores by essay e-grader: 5.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.