The following appeared in a memorandum from the manager of WWAC radio station.
"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The station manager in the prompt is stating there has been a reduction in the listeners of their music broadcast. The reason he suggested that the newly retired people recently moved to this region has no interest in rock music format. Hence changing the show format could raise the listeners for the station. Even if the reasons he has expressed in the memorandum but the pieces of evidence are provided are not satisfactory.
First reason for the decline in the listener is the rock-music format. He suggested that new people who are starting to settle in the broadcasting region are the retired people, old people. He has failed to support the declined listeners' reason. The people moved from a different region of the country, they might have different taste in music. People might be used to listen to Jazz or Country or any other music format. With more strong boastful evidence, the manager could have said that the rock-music format is not suitable for these new residents.
Second reason he has mentioned is even after changing the music format as per the people's taste, there still is declination in the listeners. The manager has suggested that they should change the music shows to other shows like talk shows, where people get interviewed or news format where the station can offer the latest movements and trends that are going in the region. With this, he is suggesting that this might cause a reduction in a continuous decrease in listeners.
If the manager has answered some questions like What if people have developed taste in watching the songs instead of listening to them? What if people are more into listening to the music on other streaming stations which has fewer or no ads? What if the people are not into music at all and are into watching entertainment shows on television? What if people not interested in station hosts? With the answers to these questions, we could have said the argument is strong.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 331 350
No. of Characters: 1575 1500
No. of Different Words: 146 200
Fourth Root of Number of Words: 4.265 4.7
Average Word Length: 4.758 4.6
Word Length SD: 2.423 2.4
No. of Words greater than 5 chars: 110 100
No. of Words greater than 6 chars: 72 80
No. of Words greater than 7 chars: 54 40
No. of Words greater than 8 chars: 35 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.389 21.0
Sentence Length SD: 6.897 7.5
Use of Discourse Markers (%): 0.444 0.12
Sentence-Text Coherence: 0.362 0.35
Sentence-Para Coherence: 0.536 0.50
Sentence-Sentence Coherence: 0.177 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 238, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...n has no interest in rock music format. Hence changing the show format could raise th...
^^^^^
Line 13, column 346, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...hing entertainment shows on television? What if people not interested in station hos...
^^^^
Transition Words or Phrases used:
but, first, hence, if, second, so, still
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 39.0 55.5748502994 70% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1617.0 2260.96107784 72% => OK
No of words: 331.0 441.139720559 75% => More content wanted.
Chars per words: 4.88519637462 5.12650576532 95% => OK
Fourth root words length: 4.26537283232 4.56307096286 93% => OK
Word Length SD: 2.49381451094 2.78398813304 90% => OK
Unique words: 155.0 204.123752495 76% => More unique words wanted.
Unique words percentage: 0.468277945619 0.468620217663 100% => OK
syllable_count: 494.1 705.55239521 70% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 40.1864481795 57.8364921388 69% => OK
Chars per sentence: 89.8333333333 119.503703932 75% => OK
Words per sentence: 18.3888888889 23.324526521 79% => OK
Discourse Markers: 2.22222222222 5.70786347227 39% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.200068398108 0.218282227539 92% => OK
Sentence topic coherence: 0.0776731358471 0.0743258471296 105% => OK
Sentence topic coherence SD: 0.0532784970762 0.0701772020484 76% => OK
Paragraph topic coherence: 0.13496657323 0.128457276422 105% => OK
Paragraph topic coherence SD: 0.0436355547576 0.0628817314937 69% => OK
Essay readability:
automated_readability_index: 10.8 14.3799401198 75% => Automated_readability_index is low.
flesch_reading_ease: 61.67 48.3550499002 128% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 11.08 12.5979740519 88% => OK
dale_chall_readability_score: 7.73 8.32208582834 93% => OK
difficult_words: 67.0 98.500998004 68% => More difficult words wanted.
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.