The city of Winston has two large department stores: Namen and Roscoe. Namen is known for its high-end designer fashions, while Roscoe is known for more affordable fashion options. Both Namen and Roscoe are each considering opening another store in the growing suburb of Salem, where the population has grown over 50% in the last three years and where the median income is $75,000. Namen’s executives argue that as population and median income increase, people are willing to spend more money on clothing. However, Roscoe’s executives believe that the suburbs are more family oriented, and therefore their store will be more profitable than their competitor Namen.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
Opening a new store in the growing suburb of Salem, both Namen and Roscoe stores have to take into account a lot of parameters to succeed. In this responce I will state some fallacies that will make the department stores rethink and take a better look.
To start with, the Namen department store make the assamption that: because the population has increace by 50% the last 3 years those people will spend money on high-end designer fasions which are more expensive. What made those people moved to Salem? Maybe they are poor or the Salem has much more cheaper rents. Also, the population has increased but these increased may be temporary. Thus the increase of population is not a good parameter to consider.
Furtermore, Namen made the assamption that because the median increase people are willing to spend more money on clothing. Why spending money on expencive clothing rater than Roscoe which are cheaper? Those people may be money wise. Again Namen state this fallacy without research and why this does not hold.
Finally, Roscoe's executives made the fallacy that suburbs are more family oriented. They believe that! There is luck of evidence to state that and this may hold or not. But if they are family oriented what hold back the family to spent money on expensive clothing?
To conclude, both department stores, Namen and Roscoe, made assamptions without any convising evidence. To better evaluate if Namen or Roscoe store should open in suburb of Salem should make a better research and to do some surveys that will fill up the whole porportion of the suburb not just the wealthy famillys for example Namen. Because this will alter the result.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 281 350
No. of Characters: 1345 1500
No. of Different Words: 141 200
Fourth Root of Number of Words: 4.094 4.7
Average Word Length: 4.786 4.6
Word Length SD: 2.28 2.4
No. of Words greater than 5 chars: 89 100
No. of Words greater than 6 chars: 65 80
No. of Words greater than 7 chars: 43 40
No. of Words greater than 8 chars: 22 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 15.611 21.0
Sentence Length SD: 9.765 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.302 0.35
Sentence-Para Coherence: 0.537 0.50
Sentence-Sentence Coherence: 0.059 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 295, Rule ID: MOST_COMPARATIVE[2]
Message: Use only 'cheaper' (without 'more') when you use the comparative.
Suggestion: cheaper
...ybe they are poor or the Salem has much more cheaper rents. Also, the population has increas...
^^^^^^^^^^^^
Line 3, column 388, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...d but these increased may be temporary. Thus the increase of population is not a goo...
^^^^
Line 9, column 335, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Because” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...the wealthy famillys for example Namen. Because this will alter the result.
^^^^^^^
Transition Words or Phrases used:
also, but, finally, if, look, may, so, thus, for example, to start with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 30.0 55.5748502994 54% => More preposition wanted.
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1388.0 2260.96107784 61% => OK
No of words: 281.0 441.139720559 64% => More content wanted.
Chars per words: 4.93950177936 5.12650576532 96% => OK
Fourth root words length: 4.09427095027 4.56307096286 90% => OK
Word Length SD: 2.34795629704 2.78398813304 84% => OK
Unique words: 148.0 204.123752495 73% => More unique words wanted.
Unique words percentage: 0.526690391459 0.468620217663 112% => OK
syllable_count: 439.2 705.55239521 62% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 53.6508641581 57.8364921388 93% => OK
Chars per sentence: 81.6470588235 119.503703932 68% => OK
Words per sentence: 16.5294117647 23.324526521 71% => OK
Discourse Markers: 4.17647058824 5.70786347227 73% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.228795238715 0.218282227539 105% => OK
Sentence topic coherence: 0.0657058860738 0.0743258471296 88% => OK
Sentence topic coherence SD: 0.0745650870276 0.0701772020484 106% => OK
Paragraph topic coherence: 0.134562272049 0.128457276422 105% => OK
Paragraph topic coherence SD: 0.0647051287791 0.0628817314937 103% => OK
Essay readability:
automated_readability_index: 10.1 14.3799401198 70% => Automated_readability_index is low.
flesch_reading_ease: 55.24 48.3550499002 114% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 11.08 12.5979740519 88% => OK
dale_chall_readability_score: 7.97 8.32208582834 96% => OK
difficult_words: 63.0 98.500998004 64% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.