Some people say that companies who sponsor big games can gain a lot; other people believe that it has disadvantages for them. Discuss both sides and give your opinion.
While some people believe that companies can reap rich benefits by sponsoring major sporting events, others contest that claim. In their opinion, the sponsorship of major events can sometimes have detrimental effects on a company. In this essay, I will examine both arguments and express my opinion.
Major sporting events are watched by billions of people all over the world. By simply getting associated with an event like Olympics or World Cup Football, a company can increase its brand value, sales and revenue. For instance, back in the 70s when the Olympics was sponsored by Coca-Cola its market share reportedly went from 20 percent to 40 percent in the US. Today Coca-Cola is a household name and much of that publicity came from the sponsorship of major events.
Sometimes, however, the sponsorship of an event can earn bad publicity for the company. This can happen when the event or the players get embroiled in various controversies. For example, in the 1990s when a cricket tournament was held between India and Pakistan, there was a massive fight between the players of the two countries. This earned a lot of bad publicity for not only the tournament but also its sponsor Nike. In the aftermath of this ugly incident Nike’s sales reportedly decreased by 10 percent in both India and Pakistan.
After analysing both sides of the situation, it is not hard to see that sponsoring a major sporting event can sometimes earn bad publicity for a company. However, such incidents are very rare. Since a company can become a household name by simply associating itself with a major event like Olympics or World Cup Football, I strongly believe that the benefits of sponsoring such events outweigh the disadvantages if any.
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Transition Words or Phrases used:
also, but, however, if, so, while, for example, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 13.1623246493 53% => More to be verbs wanted.
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 19.0 24.0651302605 79% => OK
Preposition: 38.0 41.998997996 90% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1451.0 1615.20841683 90% => OK
No of words: 289.0 315.596192385 92% => More content wanted.
Chars per words: 5.02076124567 5.12529762239 98% => OK
Fourth root words length: 4.12310562562 4.20363070211 98% => OK
Word Length SD: 2.71346471692 2.80592935109 97% => OK
Unique words: 152.0 176.041082164 86% => More unique words wanted.
Unique words percentage: 0.525951557093 0.561755894193 94% => More unique words wanted or less content wanted.
syllable_count: 452.7 506.74238477 89% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 44.3969968954 49.4020404114 90% => OK
Chars per sentence: 96.7333333333 106.682146367 91% => OK
Words per sentence: 19.2666666667 20.7667163134 93% => OK
Discourse Markers: 4.0 7.06120827912 57% => More transition words/phrases wanted.
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 4.0 8.67935871743 46% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 3.9879759519 150% => OK
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.20246557453 0.244688304435 83% => OK
Sentence topic coherence: 0.069700003309 0.084324248473 83% => OK
Sentence topic coherence SD: 0.0615888354396 0.0667982634062 92% => OK
Paragraph topic coherence: 0.136863917536 0.151304729494 90% => OK
Paragraph topic coherence SD: 0.0635819237934 0.056905535591 112% => OK
Essay readability:
automated_readability_index: 11.8 13.0946893788 90% => Automated_readability_index is low.
flesch_reading_ease: 52.19 50.2224549098 104% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.7 11.3001002004 95% => OK
coleman_liau_index: 11.84 12.4159519038 95% => OK
dale_chall_readability_score: 8.35 8.58950901804 97% => OK
difficult_words: 69.0 78.4519038076 88% => OK
linsear_write_formula: 8.0 9.78957915832 82% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.