Describe a business

Saigontourist Holding Company is one of the leading businesses in the field of tourism and travel in Vietnam. The company is a public company that has implemented equitization in recent years. Saigontourist has provided customers with lots of services and products such as: tours, accommodation, entertainment, etc. The company has successfully satisfied their customer’s needs by designing and organising both domestic and international tours; providing the accommodation and entertainment services like resorts, golf clubs, theme parks; training the future workforce at Saigontourist college; organising important festivals and events. Because of the wide range of business, the customers of the company is massive, depending on each sector or each customer's needs. For example, the holidaymakers are the potential customers for tourism; in education, their customers are students and parents. The company uses three official distribution channels as travel agents, offices, and website to bring their services to customers nationwide. Moreover, to remind the brand name and connect with the customer faster, they use four different social media that have millions of users: newspapers, magazines, outdoor advertisements, and internet. The company has to compete with several competitors in this fastest growing field: the largest competitor is Vietravel (which had the highest revenue in 2019); besides, there are numbers of potential competitors: TTC Tourist, Donatours, Daklaktourist (small and medium companies). In 2020, they plan to focus on restructuring business, raising domestic customer’s demands in the next two years, continuing cooperate with other agencies for advertisements. Overall, Saigontourist has gained great achievements and become the first choice of most customers.