The following appeared as a letter to the editor from a Central Plaza store owner."Over the past two years, the number of shoppers in Central Plaza has been steadily decreasing while the popularity of skateboarding has increased dramatically. Many Central

In this letter, the writer suggested that business stagnation is correlated to skateboarding in Central plaza. Vandalism and poor social behavior of users are also underlined as exaggerating the problem.

In this claim, one main obscurity is other concomitant conditions that may have influenced the popularity of Central Plaza as a shopping center. For example if a new shopping mall has been recently opened nearby, it is highly plausible that a portion of previous shoppers have been attracted there. Business is a dynamic competition and the number of customers directly depends on how pleasant the goods or services be presented to them. A new shopping mall with a relatively more friendly atmosphere than Central Plaza which address the needs of consumers more efficiently can be a strong rival for it. Easy Access and having a big parking lot also influence the inclination of shoppers to the new center. Losing a considerable number of customers, it is not surprising if skateboarders prefer to play around Central Plaza as it is now less crowded than before.

Another situation might be a change in general attitude toward special merchants. It should be cleared that which type of goods or services are provided in this shopping center. Business is a competitive field and should be regulated according to the needs and requirements of general population. It should be defined that which part of general needs are responded in Central Plaza in order to rule out the unpopularity of its provisions and bolstering the role of skateboarders.

Moreover, we must know the overall condition of national economy. It is obvious that in recession periods people tend to spend their money on their basic requirements and consequently, business may undergo a period of stagnation. Few numbers of shoppers will appear not in Central Plaza but also in all other shopping centers of the country.

However, until not having a query from the customer to know why they do not like to do their shopping at Central Plaza, any argument around this problem will be faulty. Customers are the pivotal factor in economical activities and their comments should be considered the most valuable information in this regard.