A recent sales study indicates that consumption of seafood dishes in Bay City restaurants has increased by 30 percent during the past five years. Yet there are no currently operating city restaurants whose specialty is seafood. Moreover, the majority of f

The argument that the new Captain Seafood restaurant will be popular and profitable in Bay city is not entirely convincing, since it ignores certain important assumptions.

First of all even though a recent study showed that there is a 30 percent increase in consumption of seafood dished, it does not mean that people might want to specifically go to a seafood restaurant. As a result of the sales study performed we can assume that there are other restaurants in Bay city that sell seafood dishes and although their specialty might not be seafood alone that does not mean their seafood dishes are less exquisite then they would be in a seafood restaurant. Therefore people might chose to go to the places they know rather than a new seafood restaurant.

Secondly, the popularity of the new restaurant will depend on different qualities. Not only the quality of the food and freshness of the seafood served but also on the interior design, setting and services of the restaurant. All these factors need to be considered before assuming a restaurant will flourish. The author has no way of knowing if the new restaurant will be popular in the future thus his conclusion is unsubstantiated. If the customers like all aspects of the new place then they might indeed return but if the quality is less than their other favorite restaurants they might chose to eat somewhere else.

Thirdly the assumption is fallacious thinking that people only consider seafood as being healthy food and therefore they will go to Captain Seafood. A study showed that families express more concern about healthful eating but this does not mean that seafood is their preferable choice of a healthy meal.

Further so, the author implies that from a nationwide study on two-income families and their concern for a more healthy meal, it can be assumed that this counts for the whole of Bay city population as well. Perhaps the majority of this city’s families do not really care for a healthy meal but within the generalization of a nationwide test this cannot be clear. Therefore the argument is unsubstantiated when assuming the two-income families will prefer to go to Captain Seafood. The author should implement a survey on the restaurant preferences of Bay city’s citizens before fallaciously concluding Captain seafood will be profitable.

In conclusion there are numerous questions that need answering to strengthen the authors argument. He needs to imply a survey to find out which restaurants the public of Bay city likes and where they mostly eat their seafood as well as their specific seafood restaurant preferences. Furthermore the quality of food and services the new restaurant needs to be evaluated once operating to conclude that people will actually prefer dining at Captain seafood.