Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new
generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early
age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
While it may be true that Nature's Way would be very successful in opening its next franchise in Plainsville, the author's argument fails to present compelling evidence to support such a claim. Opening a health-related store at Plainsville, whose residents reportedly lead healthy lives, seems to ensure huge success, but the author's argument is plagued with assumptions and speculations, and therefore, not strong enough to convince me.
First, the author asserts that Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, which may be based on statsitics collected from stores operating in other places, but it remains questionable whether this applies to Plansville. It could be possible that Nature's Way used to operate in regions where residents have higher dispensible income, or higher propensities to consume. The author assumes that residents of Plainsville have economic conditions that are similar to other places, but we need to see evidence that supports this assumption, such as a comparison average household income between Plainsville and other towns.
In addition, the author mentions that there are many local health-related franchises operating in Plansville, such as stores that sell running shoes and exercise clothing, and health clubs that offer weight training and aerobics classes. It is very likely that Nature's Way would face competitions from local franchises, which have already attracted local consumers and have groups of fans. The author assumes that Nature's Way would encounter no problem when it enters this brand new market, without explaining why. Unless the author explains how consumers would prefer Nature's Way over other local competitors, it remains questionable whether Nature's Way would perform well in Plansville.
Finally, the author suggests that schoolchildren in Plansville are required to participate in a fitness-for-life program, which makes them potential customers. However, evidence is needed to prove that these children would actually become customers of Nature's Way. To begin with, we do not know how exactly this program works, other than its emphasis on regular exercise at an early age. Does it necessarily translate into sales at Nature's Way? We need more clarification from the author. Even if such a program requires schoolchildren purchasing sport equipments, does Nature's Way have the products dedicated to children? Do the parents prefer Nature's Way over other local businesses when selecting health foods, gears, and clothes for their children? The author fails to address these questions, so the assumption that schoolchildren would become customers of Nature's Way is not convincing.
In sum, the author's argument is not well supported by evidence. It may be true that Nature's Way would succeed in Plansville, but the author's reasoning is not compelling.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 6 2
No. of Sentences: 19 15
No. of Words: 439 350
No. of Characters: 2388 1500
No. of Different Words: 222 200
Fourth Root of Number of Words: 4.577 4.7
Average Word Length: 5.44 4.6
Word Length SD: 2.881 2.4
No. of Words greater than 5 chars: 184 100
No. of Words greater than 6 chars: 152 80
No. of Words greater than 7 chars: 113 40
No. of Words greater than 8 chars: 68 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.105 21.0
Sentence Length SD: 9.38 7.5
Use of Discourse Markers (%): 0.684 0.12
Sentence-Text Coherence: 0.378 0.35
Sentence-Para Coherence: 0.568 0.50
Sentence-Sentence Coherence: 0.139 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 114, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
... its next franchise in Plainsville, the authors argument fails to present compelling ev...
^^^^^^^
Line 1, column 325, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
..., seems to ensure huge success, but the authors argument is plagued with assumptions an...
^^^^^^^
Line 7, column 583, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (Way) must be used with a third-person verb: 'has'.
Suggestion: has
...sing sport equipments, does Natures Way have the products dedicated to children? Do ...
^^^^
Line 9, column 13, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...s Way is not convincing. In sum, the authors argument is not well supported by evide...
^^^^^^^
Transition Words or Phrases used:
actually, but, finally, first, however, if, may, so, therefore, well, while, in addition, such as, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 23.0 13.6137724551 169% => OK
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 47.0 55.5748502994 85% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2435.0 2260.96107784 108% => OK
No of words: 439.0 441.139720559 100% => OK
Chars per words: 5.54669703872 5.12650576532 108% => OK
Fourth root words length: 4.57737117129 4.56307096286 100% => OK
Word Length SD: 2.93269367516 2.78398813304 105% => OK
Unique words: 229.0 204.123752495 112% => OK
Unique words percentage: 0.521640091116 0.468620217663 111% => OK
syllable_count: 736.2 705.55239521 104% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 8.0 1.67365269461 478% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 63.7679310506 57.8364921388 110% => OK
Chars per sentence: 128.157894737 119.503703932 107% => OK
Words per sentence: 23.1052631579 23.324526521 99% => OK
Discourse Markers: 5.89473684211 5.70786347227 103% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.372011219967 0.218282227539 170% => OK
Sentence topic coherence: 0.113810355528 0.0743258471296 153% => OK
Sentence topic coherence SD: 0.0811706997198 0.0701772020484 116% => OK
Paragraph topic coherence: 0.211430085375 0.128457276422 165% => OK
Paragraph topic coherence SD: 0.0609048894394 0.0628817314937 97% => OK
Essay readability:
automated_readability_index: 16.3 14.3799401198 113% => OK
flesch_reading_ease: 39.67 48.3550499002 82% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 15.21 12.5979740519 121% => OK
dale_chall_readability_score: 9.09 8.32208582834 109% => OK
difficult_words: 120.0 98.500998004 122% => OK
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.