test
Audience Behavior
Audiences follow a 3 step adoption process for new channels.
1. Topic- The viewer demonstrates to YouTube or Google that they are interested in a specific topic.
2. Discovery- Your thumbnails are surfaced to the viewer, so they have seen your branding before. Finally, at some point, ONE of your videos stands out to them, and they click. They have now discovered your channel.
3. Adoption- You offer a transformative experience for the viewer, and change the way they interact with the topic. They associate this transformation with your content, and begin to gravitate towards you as an authority. They become a loyal viewer. They have now adopted you into their regular viewing rotation.
With this in mind, this is why it is important to have a specific niche at the start. You need to send extremely clear signals to YouTube as to what your channel is about. And you need to know who your channel is for to be able to successfully implement Part 2, which is coming up fast. To complete Part 1, be able to fill in the blanks in this sentence:
"My viewers are people who like (insert topic here)
and want (insert your viewer's desired interaction with your topic here)
because (insert your viewer's belief about how your topic relates to their life, or what your topic represents to them, here)"
You need to know what experience and interaction your viewer is looking for, so it is important to know who they are, and why they want that experience. Know them.
Content Strategy, Level One
Type 1. Extension Content
A good example of Star Wars Extension Content are episode breakdowns when new TV episodes drop. They're timely, lots of channels do them, and for the viewers, it's a way to engage with the events of the episode a little more. Easter eggs, plot points, reviews, simple stuff. They aren't forming radically new connections to the show, just savoring the taste of a fun episode a little longer before the week gap begins. Whatever channel you run, ask yourself, "where is the hobby around what I cover? What are people talking about, and how can I give them more of that experience and conversation?"
Type 2. Augmentation Content
Okay so if Extension Content extends the viewer's experience, Augmentation Content augments it. Savvy? How do we do this?
Back to our Star Wars example. Let's say you're watching a certain Star Wars show, and based on background clues and certain writing decisions, you think you have a really crazy theory on how the season finale is going to play out. So you construct a theory. You support it with convincing evidence, and release it to your viewers. Their minds? Blown. They now go watch every episode over again, and watch extra carefully when new episodes drop, waiting to see if your predictions were correct. As a result, they even gain extra enjoyment about the show because they have extra reason to be excited about it. You have transformed their experience, for the better, and they won't forget it.
The goal with Augmentation Content is to offer a transformative experience. Viewers should refer to these videos as "gamechanging." So ask yourself- "What is the 'game', and how do my experiences, the way I interact with this topic offer something new to the conversation that will change the game for my viewers?" Spoiler: this is hard to execute, and you will fail a few times before you get it right. It is easier to do the better you know your viewers and yourself, but it's better to just try things out, execute imperfectly and fail forward.
How to Use Extension/Augmentation
Now you've probably heard YouTube gurus use "Discoverable" and "Community" before when referring to video goals. Quick definitions for those who haven't: "Discoverable" means expands beyond your regular viewers or gets your channel discovered by new viewers, and "Community" means it caters to your core fans but doesn't expand. Both are important in a sound content strategy. But now if we bring Extension and Augmentation into the mix, we can get really tactical.
1. Discoverable Extension Videos: These are simple videos that extend the experience for the viewer, but use high-reach topics within your niche. Broader, more general appeal. They don't build great loyalty, but are fantastic for brand awareness, and getting discovered by new viewers as per the adoption process I described in Part 1. An example of this is an episode breakdown of a newly released episode of a popular TV show. It has the appeal, and the timeliness.
2. Discoverable Augmentation Videos: These are your aces in the hole. You can't always deliver these, but the idea is that you take a more general topic that has a lot of buzz within your niche, but you offer a new spin on it that changes the game for viewers. This creates a net for your channel that will reach large amounts of viewers, and convert them to returning viewers at a high rate. On my own channel I've seen these types of videos convert 500% more returning viewers than the average video. Examples of these would be a video like "I STRUGGLED with _____ Until I Learned THIS"- provocative, and offers real transformation for your potential viewer.
3. Community Extension Videos: I also nickname these "Engagement" Videos. They're great in a pinch if you're scrambling for an upload to stay consistent. Basically, this is giving your core fans more of their favorite stuff (and creator!) and usually don't need to be as intense of production value as say, a Discoverable Augmentation Video. These are for familiarity with your viewers, and are great opportunities to solidify your brand identity with them. If you're familiar with primal branding elements, this is a great place to get your feet wet with them.
4. Community Augmentation Videos: You've already made gamechanging content for your viewers, but here is where you take it even deeper. You've been engaging with your core viewers for a while now, so you know how they tick. Take the interaction they've been building with your topic, and augment it even further. These could be really advanced tutorials or really gamechanging but obscure theories. Just give them deep insane value they're shocked that they're getting for free.
I generally try to release a fairly even spread of 25% each, but during more aggressive pushes I might lean 75% Discoverable and 25% Community. During pushes I've grown my returning viewerbase by 300%+ over the course of a month, and I've done that twice in the past six months. The key to crushing baseline is more than just having Discoverable and Community Videos, however. In Part 3 I'm going to explain how you convert your channel into an infrastructure that amplifies traffic and self sustains.
Content Strategy, Level Two
So by now you have had some success with Discoverable and Community Videos, and have some level of baseline views and regular viewers. Ideally, you've identified certain video subjects and formats that consistently perform well. These are the key to this part. The system I built this year, off of a hypothesis I formed last year, has proven itself to act almost as a circulatory system for my channel, and when implemented properly, there will be no such thing as a "dead" video on your channel. Discoverable content will act as a heartbeat that pump traffic to your channel's extremities, and you will see a robust and fairly bulletproof baseline that, as long as you continue to curate it and keep audience interaction in mind, should continue to grow for you. Let me introduce you to The Content Highway.
The Content Highway
There are 3 main components to The Content Highway. Interstate Videos, Exit Videos, and Back Roads Videos. Each serve key purposes in promoting long watch sessions on your channel, and help to reinforce your audience's viewing habits around your content.
1. Interstate Videos. These are Discoverable Videos, particularly DVs that can be linked together. It's exceptionally helpful if you have a format that has proven to be discoverable, because you can have multiple episodes linked together in a series playlist to get viewers binging that format. Series playlists are more likely to have the next video in the playlist recommended as "Up Next", and if your viewer is already enjoying the format, it gets you a TON of Suggested Videos traffic. This is based on a channel called Real Science, and their Insane Biology series. I found myself watching every single episode of that series regardless of its subject, so I figured that viewers of other types of channels would engage in similar behaviors. Based on my findings, they do.
2. Exit Videos. Here we leverage the power of end screens. If you're not using end screens, start. They give you more control over the watch session, and when a viewer makes it to the end of the video, they're more likely to respond to your call to action. Exit videos are the end screen linked videos from the main Interstate Videos. Interstate has the high traffic, fast growth stuff, Exits take them off of the highway and deeper into your channel. So you're starting to build a deeper connection here. If the Interstate has Discoverable Augmentation and Extension videos, your Exit videos should be compelling Community Extension or Augmentation videos that relate in some way to the Discoverable video they just watched. Play around with which video strategies (D-Ext, D-Aug, C-Ext, C-Aug) you use in these end screens to see what works best for your audience.
3. Back Roads Videos. Now you've got your viewer on the slower, more scenic parts of your channel. They've watched a bunch of your Interstate Videos, trusted you enough to take an Exit and give you a chance, and now they're on the back roads. These will be linked as end screens on your Exit Videos and other Back Roads Videos. But essentially your goal here is to use deeper storytelling, value given, or whatever else your channel offers to build a connection with your viewer. It's less flashy and gimmicky here, and more about the human elements.
All of these steps take a lot of time. I went from hobbyist to full time in a matter of months, but I've been producing videos for four years. Build your library. Send consistent signals to YouTube about who your videos are for, and it will do the rest. Gradually move through the parts of this system I laid out, and flesh out your strategy and infrastructure. This is not a pipe dream, it's a system with replicable rules.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2024-10-08 | Sasuke0789 | view | |
| 2024-10-08 | Sasuke0789 | 11 | view |
| 2024-10-08 | Sasuke0789 | 11 | view |
| 2024-10-08 | Sasuke0789 | 11 | view |
| 2024-08-14 | Zahid6400 | 11 | view |
- Some people think certain prisoners should be made to do unpaid community work instead of being put behind bars. To what extent do you agree or disagree? 56
- Some film companies spend millions of dollars on the production of a single movie Is it necessary to spend a lot of money to make a good movie What factors contribute to the success of a movie Give reasons for your answer and include any relevant examples 36
- Some people think that government is wasting money on the arts and that this money could be spent elsewhere. To what extent do you agree with this view? 73
- Some people think it is better for children to grow up in the city, while others think that life in the countryside is more suitable for them. What are the advantages and disadvantages of both places? 73
- In some countries in Europe some children from the age of 11 or 13 go to schools to learn more practical skills that will help them get a job Other children stay in schools which provide a more general academic education What should schools do to prepare 88
Grammar and spelling errors:
Line 8, column 250, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... authority. They become a loyal viewer. They have now adopted you into their regular...
^^^^
Line 16, column 19, Rule ID: MASS_AGREEMENT[1]
Message: Consider using third-person verb forms for singular and mass nouns: 'contents'.
Suggestion: Contents
... Strategy, Level One Type 1. Extension Content A good example of Star Wars Extension ...
^^^^^^^
Line 17, column 159, Rule ID: IT_IS[2]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
... channels do them, and for the viewers, its a way to engage with the events of the ...
^^^
Line 17, column 494, Rule ID: EN_GB_SIMPLE_REPLACE
Message: I is a common American expression, in British English it is more common to use: I
Suggestion: I
...f, 'where is the hobby around what I cover? What are people talking about, a...
^
Line 17, column 546, Rule ID: EN_GB_SIMPLE_REPLACE
Message: I is a common American expression, in British English it is more common to use: I
Suggestion: I
...t are people talking about, and how can I give them more of that experience and c...
^
Line 21, column 31, Rule ID: LETS_LET[1]
Message: Did you mean 'Let's'?
Suggestion: Let's
...o this? Back to our Star Wars example. Lets say youre watching a certain Star Wars ...
^^^^
Line 22, column 218, Rule ID: EN_GB_SIMPLE_REPLACE
Message: I is a common American expression, in British English it is more common to use: I
Suggestion: I
...ame, and how do my experiences, the way I interact with this topic offer somethin...
^
Line 25, column 312, Rule ID: EN_GB_SIMPLE_REPLACE
Message: I is a common American expression, in British English it is more common to use: I
Suggestion: I
...new viewers as per the adoption process I described in Part 1. An example of this...
^
Line 26, column 74, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...s: These are your aces in the hole. You cant always deliver these, but the idea is t...
^^^^
Line 26, column 161, Rule ID: A_LOT_OF_NN[1]
Message: Possible agreement error. The noun buzz seems to be countable; consider using: 'a lot of buzzes'.
Suggestion: a lot of buzzes
... you take a more general topic that has a lot of buzz within your niche, but you offer a new ...
^^^^^^^^^^^^^
Line 26, column 547, Rule ID: EN_GB_SIMPLE_REPLACE
Message: I is a common American expression, in British English it is more common to use: I
Suggestion: I
...es of these would be a video like 'I STRUGGLED with _____ Until I Learned TH...
^
Line 26, column 576, Rule ID: EN_GB_SIMPLE_REPLACE
Message: I is a common American expression, in British English it is more common to use: I
Suggestion: I
...like 'I STRUGGLED with _____ Until I Learned THIS'- provocative, and of...
^
Line 27, column 31, Rule ID: EN_GB_SIMPLE_REPLACE
Message: I is a common American expression, in British English it is more common to use: I
Suggestion: I
...viewer. 3. Community Extension Videos: I also nickname these 'Engagement&ap...
^
Line 27, column 245, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: And
...re of their favorite stuff and creator! and usually dont need to be as intense of p...
^^^
Line 29, column 1, Rule ID: EN_GB_SIMPLE_REPLACE
Message: I is a common American expression, in British English it is more common to use: I
Suggestion: I
... shocked that theyre getting for free. I generally try to release a fairly even ...
^
Line 29, column 96, Rule ID: EN_GB_SIMPLE_REPLACE
Message: I is a common American expression, in British English it is more common to use: I
Suggestion: I
...each, but during more aggressive pushes I might lean 75% Discoverable and 25% Com...
^
Line 32, column 272, Rule ID: EN_GB_SIMPLE_REPLACE
Message: I is a common American expression, in British English it is more common to use: I
Suggestion: I
...se are the key to this part. The system I built this year, off of a hypothesis I ...
^
Line 32, column 311, Rule ID: EN_GB_SIMPLE_REPLACE
Message: I is a common American expression, in British English it is more common to use: I
Suggestion: I
... I built this year, off of a hypothesis I formed last year, has proven itself to ...
^
Line 32, column 465, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...roperly, there will be no such thing as a 'dead' video on your channel....
^
Line 35, column 581, Rule ID: EN_GB_SIMPLE_REPLACE
Message: I is a common American expression, in British English it is more common to use: I
Suggestion: I
...ience, and their Insane Biology series. I found myself watching every single epis...
^
Line 35, column 671, Rule ID: EN_GB_SIMPLE_REPLACE
Message: I is a common American expression, in British English it is more common to use: I
Suggestion: I
...at series regardless of its subject, so I figured that viewers of other types of ...
^
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Message: I is a common American expression, in British English it is more common to use: I
Suggestion: I
... All of these steps take a lot of time. I went from hobbyist to full time in a ma...
^
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Message: This word is normally spelled as one.
Suggestion: fulltime
... a lot of time. I went from hobbyist to full time in a matter of months, but Ive been pro...
^^^^^^^^^
Line 38, column 301, Rule ID: EN_GB_SIMPLE_REPLACE
Message: I is a common American expression, in British English it is more common to use: I
Suggestion: I
...y move through the parts of this system I laid out, and flesh out your strategy a...
^
Line 38, column 387, Rule ID: IT_IS[2]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...frastructure. This is not a pipe dream, its a system with replicable rules.
^^^
Transition Words or Phrases used:
also, but, finally, however, if, look, really, so, well, while, as to, talking about, you know, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 56.0 7.0 800% => Less to be verbs wanted.
Auxiliary verbs: 23.0 1.00243902439 2294% => Less auxiliary verb wanted.
Conjunction : 75.0 6.8 1103% => Less conjunction wanted
Relative clauses : 35.0 3.15609756098 1109% => Less relative clauses wanted (maybe 'which' is over used).
Pronoun: 231.0 5.60731707317 4120% => Less pronouns wanted
Preposition: 196.0 33.7804878049 580% => Less preposition wanted.
Nominalization: 42.0 3.97073170732 1058% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 8809.0 965.302439024 913% => Less number of characters wanted.
No of words: 1767.0 196.424390244 900% => Less content wanted.
Chars per words: 4.98528579513 4.92477711251 101% => OK
Fourth root words length: 6.48349435983 3.73543355544 174% => OK
Word Length SD: 2.94640323732 2.65546596893 111% => OK
Unique words: 679.0 106.607317073 637% => Less unique words wanted.
Unique words percentage: 0.384267119411 0.547539520022 70% => More unique words wanted or less content wanted.
syllable_count: 2673.9 283.868780488 942% => syllable counts are too long.
avg_syllables_per_word: 1.5 1.45097560976 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 42.0 1.53170731707 2742% => Less pronouns wanted as sentence beginning.
Article: 8.0 4.33902439024 184% => OK
Subordination: 8.0 1.07073170732 747% => Less adverbial clause wanted.
Conjunction: 48.0 0.482926829268 9939% => Less conjunction wanted as sentence beginning.
Preposition: 9.0 3.36585365854 267% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 95.0 8.94146341463 1062% => Too many sentences.
Sentence length: 18.0 22.4926829268 80% => The Avg. Sentence Length is relatively short.
Sentence length SD: 71.5184271349 43.030603864 166% => OK
Chars per sentence: 92.7263157895 112.824112599 82% => OK
Words per sentence: 18.6 22.9334400587 81% => OK
Discourse Markers: 1.12631578947 5.23603664747 22% => More transition words/phrases wanted.
Paragraphs: 30.0 3.83414634146 782% => Less paragraphs wanted.
Language errors: 25.0 1.69756097561 1473% => Less language errors wanted.
Sentences with positive sentiment : 39.0 3.70975609756 1051% => Less positive sentences wanted.
Sentences with negative sentiment : 12.0 1.13902439024 1054% => Less negative sentences wanted.
Sentences with neutral sentiment: 48.0 4.09268292683 1173% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0 0.215688989381 0% => OK
Sentence topic coherence: 0.0 0.103423049105 0% => OK
Sentence topic coherence SD: 0.0 0.0843802449381 0% => Sentences are similar to each other.
Paragraph topic coherence: 0.0 0.15604864568 0% => OK
Paragraph topic coherence SD: 0.0 0.0819641961636 0% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 11.4 13.2329268293 86% => Automated_readability_index is low.
flesch_reading_ease: 61.67 61.2550243902 101% => OK
smog_index: 3.1 6.51609756098 48% => Smog_index is low.
flesch_kincaid_grade: 9.1 10.3012195122 88% => OK
coleman_liau_index: 11.66 11.4140731707 102% => OK
dale_chall_readability_score: 7.59 8.06136585366 94% => OK
difficult_words: 342.0 40.7170731707 840% => Less difficult words wanted.
linsear_write_formula: 7.0 11.4329268293 61% => OK
gunning_fog: 9.2 10.9970731707 84% => OK
text_standard: 12.0 11.0658536585 108% => OK
What are above readability scores?
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Maximum four paragraphs wanted.
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 11.2359550562 out of 100
Scores by essay e-grader: 1.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.