q 4 Refute-and-PersuadeSometimes companies realize that consumers may have developed a negativeimpression of a product. One way in which they can resolve this problem is by usingan advertising technique known as refute-and-persuade. Refute-and-persuade me

q 4 Refute-and-Persuade
Sometimes companies realize that consumers may have developed a negative
impression of a product. One way in which they can resolve this problem is by using
an advertising technique known as refute-and-persuade. Refute-and-persuade means
that in advertising a product, the company first indicates its awareness of the product’s
disadvantage. But then the company refutes or challenges that disadvantage by
demonstrating how the advantage of buying and using the product makes up for any
limitation it may have. In this way, companies can persuade consumers to purchase a
product despite its drawbacks.