Speaking topics in text
Advertisers in the past have used radio and television in an attempt to provide information about their products to large, general audiences; it was once thought that the best way to sell a product was to advertise it to as many people as possible. However, more recent trends in advertising have turned toward target marketing. Target marketing is the strategy of advertising to smaller, very specific audiences—audiences that have been determined to have the greatest need or desire for the product being marketed. Target marketing has proved to be very effective in reaching potential customers.
Using the professor’s examples, explain the advertising technique of target marketing.
Speaking recording
Votes
This speaking topic by users
| Post dates | Users | rates | Contents |
|---|---|---|---|
| 2018-07-30 | Taniazehra | 90.00 | Check this speaking |
| 2017-02-22 | daniel8564 | 71.00 | Check this speaking |
| 2019-10-31 | Lee Shyu | 50.00 | Check this speaking |
| 2017-08-09 | Maryabb | 80.00 | Check this speaking |
| 2018-08-28 | mgrajapt | 83.00 | Check this speaking |
Speaking category
Speakings by user kap
:
- Narrator Now listen to a conversation between two students on campus.Male student Hi . . . good morning. Could you help me with something?Female student Um. Maybe. What’s up?Male student Well, I’m a first-year student.Female student Everything going O 55
- Beginning next month, Dining Services will no longer serve hot breakfast foods at university dining halls. Instead, students will be offered a wide assortment of cold breakfast items in the morning. These cold breakfast foods, such as breads, fruit, and y 50
- When some people visit a city or country for first time they prefer to take an organized tour Other people prefer to explore new places on their own Which do you prefer and why 30
- Briefly summarize the problem the speakers are discussing Then state which of the two solutions from the conversation you would recommend Explain the reasons for your recommendation 75
- Some people enjoy watching movies or television in their spare time. Others prefer reading books or magazines. State which you prefer and explain why. 60
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on vocabulary words:
No of characters: 566.0 592.248995984 96% => OK
No of words: 160.0 155.574297189 103% => OK
Chars per words: 3.5375 3.80514564318 93% => OK
Fourth root words length: 3.55655882008 3.525876923 101% => OK
Word Length SD: 1.56479830969 1.79077849142 87% => OK
Unique words: 77.0 93.7148594378 82% => More unique words wanted.
Unique words percentage: 0.48125 0.604071249207 80% => More unique words wanted or less content wanted.
Syllable count: 169.2 185.844578313 91% => OK
Avg_syllables_per_word: 1.1 1.19417670683 92% => OK
Performance on coherence:
Topic speech coherence ratio: 0.0655038988609 0.0650381309087 101% => OK
Acoustic performance on paragraphs:
How many acoustic paragraphs: 7.0 4.35341365462 161% => OK
Average paragraph length: 22.8571428571 68.503853103 33% => The average paragraph length is low.
STD paragraph length: 14.9229312654 21.3332995233 70% => OK
Average paragraph duration: 8.48428571429 25.9943957902 33% => The speaking content is not well organized.
STD paragraph duration: 5.15336466272 7.84667146824 66% => OK
Acoustic performance on sentences:
How many acoustic sentences: 68.0 42.0642570281 162% => OK
Average acoustic sentence length: 2.35294117647 4.02192344571 59% => OK
STD acoustic sentence length: 1.64285176986 3.1217529195 53% => OK
Average acoustic sentences duration: 0.821176470588 1.45093177766 57% => OK
STD acoustic sentences duration: 0.527303153714 0.99851816184 53% => OK
Acoustic performance on acoustic silence:(An acoustic silence means a little pause between two or more words)
How many acoustic silence: 59.0 39.0421686747 151% => It means the content is not pronounced smoothly or it is pronounced slowly. It is word by word.
Total acoustic silence duration: 9.03 7.12997991968 127% => It may have a lot of silences or every silence is too long.
Average acoustic silence duration: 0.153050847458 0.185688545393 82% => OK
STD acoustic silence duration: 0.148919887885 0.155154303396 96% => OK
Acoustic performance on acoustic words:
Total word duration: 44.46 47.1480722892 94% => OK
Average word duration: 0.277875 0.305395592593 91% => OK
STD word duration: 0.142900260234 0.189427763521 75% => OK
Disfluencies: like hesitations, or 'ehn' or taking a long time to pronounce a word:
How many disfluencies: 7.0 7.94979919679 88% => OK
Total_disfluencies_duration: 4.74 6.2937751004 75% => OK
Total acoustic noise duration: 3.55 3.39508032129 105% => OK
Acoustic rates:
Total speech duration: 59.39 59.7592369478 99% => OK
Compare to expected duration: 0.989833333333 0.995987282463 99% => OK
Rate of silence: 0.993433237919 0.656000678711 151% => Less acoustic silences wanted.
Rate of speech: 2.69405623842 2.60215298798 104% => OK
Rate of speech by unique words: 1.29651456474 1.56821927147 83% => More unique words wanted.
Rate of word duration by unique words: 1.73189383716 1.99336655568 87% => Need more unique words.
Average articulation rates: 0.23512394375 0.317803793328 74% => OK
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Rates: 63.3333333333 out of 100
Scores by speech e-grader: 19.0 Out of 30
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Note: the speech e-grader does NOT examine the meaning of words and ideas.