TPO 05 - Question 4Target MarketingAdvertisers in the past have used radio and television in an attempt to provide information about their products to large, general audiences; it was once thought that the best way to sell a product was to advertise it to

Speaking topics in text

TPO 05 - Question 4
Target Marketing
Advertisers in the past have used radio and television in an attempt to provide information about their products to large, general audiences; it was once thought that the best way to sell a product was to advertise it to as many people as possible. However, more recent trends in advertising have turned toward target marketing. Target marketing is the strategy of advertising to smaller, very specific audiences— audiences that have been determined to have the greatest need or desire for the product being marketed. Target marketing has proved to be very effective in reaching potential customers.

Speaking recording
Votes
Average: 5 (1 vote)
This speaking topic by users
Post dates Users rates Contents
2017-01-24 mgrajapt 67.67 Check this speaking
2018-06-03 17kio 63.00 Check this speaking
2019-09-16 bishoy 66.00 Check this speaking
2016-08-20 mgrajapt 80.00 Check this speaking
2016-12-25 paras001 Check this speaking
Speaking category

Comments

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on vocabulary words:
No of characters: 478.0 592.248995984 81% => Need more words or more difficult words.
No of words: 144.0 155.574297189 93% => More words wanted. You may: choose simpler words or speak faster or remove hesitations or remove long pauses, and fully use the time, do NOT save one or two seconds.
Chars per words: 3.31944444444 3.80514564318 87% => OK
Fourth root words length: 3.46410161514 3.525876923 98% => OK
Word Length SD: 1.57961307577 1.79077849142 88% => OK
Unique words: 73.0 93.7148594378 78% => More unique words wanted.
Unique words percentage: 0.506944444444 0.604071249207 84% => More unique words wanted or less content wanted.
Syllable count: 164.7 185.844578313 89% => OK
Avg_syllables_per_word: 1.1 1.19417670683 92% => OK

Performance on coherence:
Topic speech coherence ratio: 0.0321135436008 0.0650381309087 49% => It may have issues on recording quality or the content is not so closely related to content.

Acoustic performance on paragraphs:
How many acoustic paragraphs: 3.0 4.35341365462 69% => OK
Average paragraph length: 48.3333333333 68.503853103 71% => OK
STD paragraph length: 35.1125175527 21.3332995233 165% => OK
Average paragraph duration: 20.8333333333 25.9943957902 80% => OK
STD paragraph duration: 14.5058065002 7.84667146824 185% => OK

Acoustic performance on sentences:
How many acoustic sentences: 72.0 42.0642570281 171% => OK
Average acoustic sentence length: 2.0 4.02192344571 50% => OK
STD acoustic sentence length: 1.28019095798 3.1217529195 41% => OK
Average acoustic sentences duration: 0.846388888889 1.45093177766 58% => OK
STD acoustic sentences duration: 0.472890948069 0.99851816184 47% => OK

Acoustic performance on acoustic silence:(An acoustic silence means a little pause between two or more words)
How many acoustic silence: 71.0 39.0421686747 182% => It means the content is not pronounced smoothly or it is pronounced slowly. It is word by word.
Total acoustic silence duration: 16.68 7.12997991968 234% => It may have a lot of silences or every silence is too long.
Average acoustic silence duration: 0.234929577465 0.185688545393 127% => Maybe the pauses are too long.
STD acoustic silence duration: 0.17900250403 0.155154303396 115% => OK

Acoustic performance on acoustic words:
Total word duration: 41.94 47.1480722892 89% => Need to talk more.
Average word duration: 0.29125 0.305395592593 95% => OK
STD word duration: 0.155437889525 0.189427763521 82% => OK

Disfluencies: like hesitations, or 'ehn' or taking a long time to pronounce a word:
How many disfluencies: 5.0 7.94979919679 63% => OK
Total_disfluencies_duration: 4.17 6.2937751004 66% => OK
Total acoustic noise duration: 1.7 3.39508032129 50% => OK

Acoustic rates:
Total speech duration: 62.5 59.7592369478 105% => Need to finish the speech on time.
Compare to expected duration: 1.04166666667 0.995987282463 105% => OK
Rate of silence: 1.136 0.656000678711 173% => Less acoustic silences wanted.
Rate of speech: 2.304 2.60215298798 89% => Need to bring more content.
Rate of speech by unique words: 1.168 1.56821927147 74% => More unique words wanted.
Rate of word duration by unique words: 1.7405817835 1.99336655568 87% => Need more unique words.
Average articulation rates: 0.334472784722 0.317803793328 105% => OK

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Rates: 50.0 out of 100
Scores by speech e-grader: 15.0 Out of 30
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Note: the speech e-grader does NOT examine the meaning of words and ideas.