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TPO 35, SPEAKING 4
In order to advertise a product, companies tend to link a positive image with their product and the image should be easy to remember. The professor talks about an example of a cookie company. The company uses a big bear as the image on the box of their cookies and the character is also shown on TV commercials. The image of big bear is easy to remember and when it dances and says something funny on TV, the children like it very much. Therefore, year by year, the company sells more cookies than any of its competitors.
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