Speaking topics in text
Using the professor's examples, explain the advertising technique of target marketing.
Target Marketing
Advertisers in the past have used radio and television in an attempt to provide information about their products to large, general audiences; it was once thought that the best way to sell a product was to advertise it to as many people as possible. However, more recent trends in advertising have turned toward target marketing. Target marketing is the strategy of advertising to smaller, very specific audiences— audiences that have been determined to have the greatest need or desire for the product being marketed. Target marketing has proved to be very effective in reaching potential customers.
Speaking recording
Votes
This speaking topic by users
| Post dates | Users | rates | Contents |
|---|---|---|---|
| 2018-04-23 | Taniazehra | 90.00 | Check this speaking |
| 2018-08-13 | sanjuc | 80.00 | Check this speaking |
| 2018-08-28 | mgrajapt | 83.00 | Check this speaking |
| 2019-10-31 | Lee Shyu | 55.00 | Check this speaking |
| 2016-10-13 | nasimn | 43.33 | Check this speaking |
Speaking category
Speakings by user Elena Cristina
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Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on vocabulary words:
No of characters: 622.0 592.248995984 105% => OK
No of words: 153.0 155.574297189 98% => More words wanted. You may: choose simpler words or speak faster or remove hesitations or remove long pauses, and fully use the time, do NOT save one or two seconds.
Chars per words: 4.06535947712 3.80514564318 107% => OK
Fourth root words length: 3.51700396316 3.525876923 100% => OK
Word Length SD: 1.9989317494 1.79077849142 112% => OK
Unique words: 102.0 93.7148594378 109% => OK
Unique words percentage: 0.666666666667 0.604071249207 110% => OK
Syllable count: 190.8 185.844578313 103% => OK
Avg_syllables_per_word: 1.2 1.19417670683 100% => OK
Performance on coherence:
Topic speech coherence ratio: 0.0 0.0650381309087 0% => It may have issues on recording quality or the content is not so closely related to content.
Acoustic performance on paragraphs:
How many acoustic paragraphs: 1.0 4.35341365462 23% => Need more acoustic paragraphs.
Average paragraph length: 153.0 68.503853103 223% => The average paragraph length is high.
STD paragraph length: 0.0 21.3332995233 0% => OK
Average paragraph duration: 59.49 25.9943957902 229% => Need to control the rhythm of the speech
STD paragraph duration: 0.0 7.84667146824 0% => The duration of acoustic paragraphs keeps same.
Acoustic performance on sentences:
How many acoustic sentences: 36.0 42.0642570281 86% => OK
Average acoustic sentence length: 4.25 4.02192344571 106% => OK
STD acoustic sentence length: 4.05774294131 3.1217529195 130% => OK
Average acoustic sentences duration: 1.58666666667 1.45093177766 109% => OK
STD acoustic sentences duration: 1.26586378063 0.99851816184 127% => OK
Acoustic performance on acoustic silence:(An acoustic silence means a little pause between two or more words)
How many acoustic silence: 33.0 39.0421686747 85% => OK
Total acoustic silence duration: 7.79 7.12997991968 109% => OK
Average acoustic silence duration: 0.236060606061 0.185688545393 127% => Maybe the pauses are too long.
STD acoustic silence duration: 0.162777769943 0.155154303396 105% => OK
Acoustic performance on acoustic words:
Total word duration: 46.23 47.1480722892 98% => OK
Average word duration: 0.302156862745 0.305395592593 99% => OK
STD word duration: 0.163182968708 0.189427763521 86% => OK
Disfluencies: like hesitations, or 'ehn' or taking a long time to pronounce a word:
How many disfluencies: 6.0 7.94979919679 75% => OK
Total_disfluencies_duration: 4.26 6.2937751004 68% => OK
Total acoustic noise duration: 3.48 3.39508032129 103% => OK
Acoustic rates:
Total speech duration: 59.49 59.7592369478 100% => OK
Compare to expected duration: 0.9915 0.995987282463 100% => OK
Rate of silence: 0.554715078164 0.656000678711 85% => OK
Rate of speech: 2.57186081694 2.60215298798 99% => OK
Rate of speech by unique words: 1.71457387796 1.56821927147 109% => OK
Rate of word duration by unique words: 2.20635950681 1.99336655568 111% => OK
Average articulation rates: 0.341292973856 0.317803793328 107% => OK
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Rates: 80.0 out of 100
Scores by speech e-grader: 24.0 Out of 30
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Note: the speech e-grader does NOT examine the meaning of words and ideas.