In this memo, the vice president of marketing at Dura-Sock Inc. asserts that no further use of the Endure manufacturing process will increase profits. To support this assertion, the author points out the following facts that no matter how the company advertises their use of Endure manufacturing process which ensures durability, consumer's choices to new products will be persistent. Also, citing to the consumer report in their largest market of saying consumers stylishness and color variance rather than durability. However, careful scrutiny of each of the facts reveals that it provides little credence for the author's claim.
First of all, it is possible that the author has confused cause with the effect respecting that their products have remained its reputation due to appearance and color variance. Perhaps consumers may think durability is the basic thing that socks have to have so didn't mentioned it at all. No products will be favored if durability lacks because no matter how stylish in its look. If the sock strings keep coming out and couldn't wear it anymore, then their stylish look will also disappear. Since the vice president has failed to account for this possibility, the claim is unwarranted enough.
Secondly, the author fails to account for other possible flaws in the accurateness of consumer report based on their largest market's consumers. What if the company is widely located internationally so that only with its extant consumer report, it may be a hasty generalization to say their products are favored not because of its durability. As the company has advertised the Endure process until now, the tradition of their manufacturing process might be widely acknowledged internationally, and that could be the real factor the company has lasted until now. Without providing evidence that the consumer report represents most of the consumer's opinions, it is not recommended to conclude their future advertising plans currently.
Thirdly, even if the vice president's future marketing strategy could stir up their profits, the author assumes too hastily that its outcomes will be positive and persistent. The author has not accounted for the possibility that consumers will leave if they lack showing evidence they are putting effort to the durability. By just mentioning the word, "Endure manufacturing process" itself might have strong power providing reliability of the product quality. If no further mentioning of it could cause the decline of consumption, eventually causing to amend their marketing plan again and uneconomical spend is likely to be expected.
In sum, the author's claim is unpersuasive. To bolster it, the author must provide better evidence that the author acknowledges the most favored part of their product, which could actually be the durability rather than stylish appearance, and the accurateness of their consumer report made in northeastern US cities. To better assess the claim we would need to know the future outcomes with no mentioning of Endure process in their marketing plans too.
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Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- OK
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Attribute Value Ideal
Final score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 483 350
No. of Characters: 2523 1500
No. of Different Words: 223 200
Fourth Root of Number of Words: 4.688 4.7
Average Word Length: 5.224 4.6
Word Length SD: 2.807 2.4
No. of Words greater than 5 chars: 196 100
No. of Words greater than 6 chars: 149 80
No. of Words greater than 7 chars: 99 40
No. of Words greater than 8 chars: 65 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.15 21.0
Sentence Length SD: 7.741 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.314 0.35
Sentence-Para Coherence: 0.524 0.50
Sentence-Sentence Coherence: 0.082 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 97, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ock Inc. asserts that no further use of the Endure manufacturing process will increase pro...
^^^^^^^^^^
Line 3, column 265, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
... basic thing that socks have to have so didnt mentioned it at all. No products will b...
^^^^^
Line 3, column 423, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: couldn't
...If the sock strings keep coming out and couldnt wear it anymore, then their stylish loo...
^^^^^^^
Line 5, column 374, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...rability. As the company has advertised the Endure process until now, the tradition of the...
^^^^^^^^^^
Line 5, column 668, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'recommended concluding'.
Suggestion: recommended concluding
...st of the consumers opinions, it is not recommended to conclude their future advertising plans currentl...
^^^^^^^^^^^^^^^^^^^^^^^
Line 7, column 561, Rule ID: ALLOW_TO[1]
Message: Did you mean 'amending'? Or maybe you should add a pronoun? In active voice, 'cause' + 'to' takes an object, usually a pronoun.
Suggestion: amending
...line of consumption, eventually causing to amend their marketing plan again and uneconom...
^^^^^^^^
Transition Words or Phrases used:
actually, also, first, however, if, look, may, second, secondly, so, then, third, thirdly, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 46.0 28.8173652695 160% => Less pronouns wanted
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2586.0 2260.96107784 114% => OK
No of words: 481.0 441.139720559 109% => OK
Chars per words: 5.3762993763 5.12650576532 105% => OK
Fourth root words length: 4.68313059816 4.56307096286 103% => OK
Word Length SD: 2.8939679069 2.78398813304 104% => OK
Unique words: 234.0 204.123752495 115% => OK
Unique words percentage: 0.486486486486 0.468620217663 104% => OK
syllable_count: 802.8 705.55239521 114% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 8.0 4.22255489022 189% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 55.4961541843 57.8364921388 96% => OK
Chars per sentence: 123.142857143 119.503703932 103% => OK
Words per sentence: 22.9047619048 23.324526521 98% => OK
Discourse Markers: 4.90476190476 5.70786347227 86% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.152840357335 0.218282227539 70% => OK
Sentence topic coherence: 0.0575813465113 0.0743258471296 77% => OK
Sentence topic coherence SD: 0.0674622435778 0.0701772020484 96% => OK
Paragraph topic coherence: 0.0988158830313 0.128457276422 77% => OK
Paragraph topic coherence SD: 0.0466096462685 0.0628817314937 74% => OK
Essay readability:
automated_readability_index: 15.4 14.3799401198 107% => OK
flesch_reading_ease: 40.69 48.3550499002 84% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.1 12.197005988 107% => OK
coleman_liau_index: 14.22 12.5979740519 113% => OK
dale_chall_readability_score: 8.44 8.32208582834 101% => OK
difficult_words: 113.0 98.500998004 115% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.