The reading and lecture both discuss about whether wood companies in the United States will devote extra efforts to receive eco certification. While the article states that this possibility is unlikely for several reasons, the lecturer refutes this, stating that the factors mentioned in the passage do not prevent the wood companies from conducting ecologically friendly procedures in order to earn the certification.
First of all, the article argues that customers will probably disregard such certification. It is mentioned that a large amount of brands advertise their’s products as of outstanding quality, so shoppers are likely to distrust them. This point is challenged by the lecturer. She says that customers do pay attention the products that are recognized by well-known agencies. Furthermore, she argues that consumers react more favorably towards companies examined by trustworthy organizations.
Secondly, the author argues that expenses for having wood examined are high, so ecocertified products will be more expensive. Since American consumers care a lot about price, this increase in the cost of wood will cause them to choose uncertified but cheaper products. The lecturer rebuts this argument by claiming that small increase in the products’ price, which is below 5% for certified wood , will not affect customers’ decision. She also suggests that the consumers will take into account other factors to form their opinions of the product instead of the price when it comes to such slight changes in the
cost of products.
Finally, the author points out that the eco certification is only beneficial to companies that sell products internationally. Therefore, the practice is not suitable in the United States since American companies only market their products domestically, and also, a large part of American consumers are happy with this standard. However, the lecturer posits that wood companies in the United States should be more aware of foreign competition. He states that foreign firms can invade into the country’s industry and many consumers who care about the environment will turn towards to these companies for ecocertified wood.
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Grammar and spelling errors:
Line 5, column 401, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ce, which is below 5% for certified wood , will not affect customers' decisio...
^^
Line 5, column 622, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...n it comes to such slight changes in the cost of products. Finally, the author...
^^^
Transition Words or Phrases used:
also, but, finally, first, furthermore, however, if, second, secondly, so, therefore, well, while, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 10.4613686534 115% => OK
Auxiliary verbs: 9.0 5.04856512141 178% => OK
Conjunction : 4.0 7.30242825607 55% => More conjunction wanted.
Relative clauses : 17.0 12.0772626932 141% => OK
Pronoun: 32.0 22.412803532 143% => Less pronouns wanted
Preposition: 40.0 30.3222958057 132% => OK
Nominalization: 8.0 5.01324503311 160% => OK
Performance on vocabulary words:
No of characters: 1861.0 1373.03311258 136% => OK
No of words: 334.0 270.72406181 123% => OK
Chars per words: 5.57185628743 5.08290768461 110% => OK
Fourth root words length: 4.27500489853 4.04702891845 106% => OK
Word Length SD: 3.00732009588 2.5805825403 117% => OK
Unique words: 180.0 145.348785872 124% => OK
Unique words percentage: 0.538922155689 0.540411800872 100% => OK
syllable_count: 576.0 419.366225166 137% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 3.25607064018 215% => Less pronouns wanted as sentence beginning.
Article: 9.0 8.23620309051 109% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 13.0662251656 115% => OK
Sentence length: 22.0 21.2450331126 104% => OK
Sentence length SD: 53.8873722582 49.2860985944 109% => OK
Chars per sentence: 124.066666667 110.228320801 113% => OK
Words per sentence: 22.2666666667 21.698381199 103% => OK
Discourse Markers: 7.4 7.06452816374 105% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 9.0 4.33554083885 208% => Less positive sentences wanted.
Sentences with negative sentiment : 5.0 4.45695364238 112% => OK
Sentences with neutral sentiment: 1.0 4.27373068433 23% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.162972511666 0.272083759551 60% => OK
Sentence topic coherence: 0.0577919936615 0.0996497079465 58% => OK
Sentence topic coherence SD: 0.0511402545193 0.0662205650399 77% => OK
Paragraph topic coherence: 0.10418643631 0.162205337803 64% => OK
Paragraph topic coherence SD: 0.0619419912267 0.0443174109184 140% => OK
Essay readability:
automated_readability_index: 15.9 13.3589403974 119% => OK
flesch_reading_ease: 40.69 53.8541721854 76% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 13.1 11.0289183223 119% => OK
coleman_liau_index: 15.32 12.2367328918 125% => OK
dale_chall_readability_score: 8.79 8.42419426049 104% => OK
difficult_words: 86.0 63.6247240618 135% => OK
linsear_write_formula: 14.5 10.7273730684 135% => OK
gunning_fog: 10.8 10.498013245 103% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
---------------------
Write the essay in 20 minutes.
Rates: 81.6666666667 out of 100
Scores by essay e-grader: 24.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.