Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The author concludes that Nature's Way will be successful in terms of business in the town of Plainsville (PV). To support this claim, the author explains that the store tends to be successful in areas where residents lead healthy lives and believes that PS is one of the areas. However, the claim is based on several weak assumptions that are defective in a logical aspect.
First, the author proposes that the residents of PV lead healthy lives because merchants report that sales of running shoes and exercise clothing are high in PS. However, the author fails to consider other possible factors that could have contributed to the sales of running shoes and exercise clothing. In other word, the fact that those items are well sold in PS does not necessarily represent that the residents are interested in leading healthy lives. The cultural trend of PS could have contributed to the sales of the items. We should not overlook the phenomenon that many young adults enjoy dressing up in basketball uniforms and yoga leggings as casual clothes. They simply wear those outfits even though they do not participate in any sports. Thus, the author must provide a stronger evidence that the purchase of running shoes and exercise outfits directly led to exercising activities. Furthermore, the fact that local health clubs have more members than ever does not lead to the conclusion that the residents are engaged in exercises. The number of members could have increased recently because the gym has launched a new discount program. Thus, we must rather have data about how many residents actually exercise, not how many residents are enrolled in the local health clubs.
Second, the author hastily assumes that the residents are interested in health food and health-related products because they seem to enjoy exercise. However, it is probably not so. Many people do not necessarily believe that health-related products directly enhance physical well-being and sometimes consider those products pseudoscientific. Even if the residents of PV are interested in physical well-being, they may not be interested in the products that Nature's Way sells. To better assess the argument, we must be directly infromed how the residents of PV think of the products that Nature's Way sells and if they are interested in purchasing the products.
Lastly, the author readily assumes that schoolchildren will be potential customers for Nature's Way because they are required to participate in a fitness-for-life program. Yet, this is another poor assumption that weakens the argument. As a common sense, schoolchildren are not likely to be their customers because they do not have much money to spend on buying health-related products. Schoolchildren are not likely to spend their allowance on buying health products and foods even if they are informed about the benefits of regular exercise because it is common for their parents to buy grocery and provide meals. Even if the fitness-for-life program is highly effective, it will only emphasize the importance of regular exercise, not the importance of consuming health-related products. To bolster the argument, the author should provide more evidence that schoolchildren in PV actually participate in buying groceries and the fitness-for-life program teaches about healthy eating habits as well as the importance of regular exercise.
In conclusion, the author's claim is not justifialbe since it is based on multiple poor assumptions. In order to strenthen the argument, the author must provide the evidences that are indicated above. Or else, the argument stays vulenrable to criticism.
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Comments
Essay evaluation report
Sentence: In conclusion, the author's claim is not justifialbe since it is based on multiple poor assumptions.
Error: justifialbe Suggestion: justifiable
Sentence: In order to strenthen the argument, the author must provide the evidences that are indicated above.
Error: strenthen Suggestion: strengthen
Sentence: Or else, the argument stays vulenrable to criticism.
Error: vulenrable Suggestion: vulnerable
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argument 1 -- OK
argument 2 -- not exactly. need to argue:
The local health club has more members than ever, and the weight training and aerobics classes are always full.
argument 3 -- OK
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Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 3 2
No. of Sentences: 27 15
No. of Words: 576 350
No. of Characters: 2993 1500
No. of Different Words: 231 200
Fourth Root of Number of Words: 4.899 4.7
Average Word Length: 5.196 4.6
Word Length SD: 2.891 2.4
No. of Words greater than 5 chars: 224 100
No. of Words greater than 6 chars: 185 80
No. of Words greater than 7 chars: 135 40
No. of Words greater than 8 chars: 73 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.333 21.0
Sentence Length SD: 7.572 7.5
Use of Discourse Markers (%): 0.593 0.12
Sentence-Text Coherence: 0.294 0.35
Sentence-Para Coherence: 0.5 0.50
Sentence-Sentence Coherence: 0.135 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
actually, but, first, furthermore, however, if, lastly, look, may, second, so, then, thus, well, in conclusion, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 30.0 19.6327345309 153% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 22.0 13.6137724551 162% => OK
Pronoun: 44.0 28.8173652695 153% => Less pronouns wanted
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 3053.0 2260.96107784 135% => OK
No of words: 576.0 441.139720559 131% => OK
Chars per words: 5.30034722222 5.12650576532 103% => OK
Fourth root words length: 4.89897948557 4.56307096286 107% => OK
Word Length SD: 2.9433914317 2.78398813304 106% => OK
Unique words: 240.0 204.123752495 118% => OK
Unique words percentage: 0.416666666667 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 942.3 705.55239521 134% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 16.0 8.76447105788 183% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 27.0 19.7664670659 137% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 48.9580599327 57.8364921388 85% => OK
Chars per sentence: 113.074074074 119.503703932 95% => OK
Words per sentence: 21.3333333333 23.324526521 91% => OK
Discourse Markers: 4.51851851852 5.70786347227 79% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.165222382092 0.218282227539 76% => OK
Sentence topic coherence: 0.0456366243262 0.0743258471296 61% => OK
Sentence topic coherence SD: 0.054211654809 0.0701772020484 77% => OK
Paragraph topic coherence: 0.0967608581662 0.128457276422 75% => OK
Paragraph topic coherence SD: 0.0710997176786 0.0628817314937 113% => OK
Essay readability:
automated_readability_index: 14.2 14.3799401198 99% => OK
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 13.46 12.5979740519 107% => OK
dale_chall_readability_score: 8.1 8.32208582834 97% => OK
difficult_words: 125.0 98.500998004 127% => OK
linsear_write_formula: 9.0 12.3882235529 73% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.