The author of the memo have made a series of sweeping assumptions in his/her argument and then recommending solution to the problem without properly analyzing all associated internal and external factors as well as eliminating assumptions. The opinions and arguments presented lack logical evidence and hence need further evaluation whether recommendation is well rounded.
There are a series of serious questions that need to be posed to the author. First being, what is the trend of people attending movie screenings in general? Based on the data obtained, it must be evaluated how super screen movie company did with respect to the ongoing trend. Moreover, there are technological advancements all the time, and author must evaluate that too. For example, are people more inclined towards watching movies at home or on their handheld devices? As a matter of fact author can also look at the sales number of home theater systems to ascertain how that could affect people attending movie screenings.
The author has emphasized a lot on movie reviews and reasoned that it has not reaching the common public. The question which comes now is what are the parameters on which reviews write their reviews? Are they consistent across reviewers? It may well be the case that critics are praising the movie for it's aesthetic value whereas audience like music or cinematography. What is appalling in the argument of author, is there is no emphasis put on the taste and preferences of the audience. Is there enough evidence present with the company to know which type of movies to be produced or they just want to collect reviewer medals without giving any minuscule consideration to audiences. I would recommend the author to commission a study to understand the taste and preferences of the audiences.
At the same time, author must also look at the movie production ecosystem to understand whether there is a shift in content of the contemporary movies. It may well be the case that author's company is engaged in producing horror movies while people in general like romantic comedy movies. This can have a significant strategic effect because people will just be averse to the idea of going to a horror movie than a romantic comedy. Author must also evaluate whether there is a change in movie screening prices. It would be interesting to know if screen owners have increased the prices and as a result people are staying away from movies, despite movies garnering best reviews.
Overall, the problem seems way complex than assumed by author in the note. There could be myriad internal as well as external factor which could affect the attendance of people attending movie screening. All of them need to be evaluated fastidiously. Then based on results, the recommendation should be given. Hence, current recommendation of the author must be shelved and it can be considered after completion of the evaluation free of any inherent assumption.
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Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 25 15
No. of Words: 485 350
No. of Characters: 2414 1500
No. of Different Words: 239 200
Fourth Root of Number of Words: 4.693 4.7
Average Word Length: 4.977 4.6
Word Length SD: 2.719 2.4
No. of Words greater than 5 chars: 185 100
No. of Words greater than 6 chars: 132 80
No. of Words greater than 7 chars: 89 40
No. of Words greater than 8 chars: 57 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.4 21.0
Sentence Length SD: 7.435 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.276 0.35
Sentence-Para Coherence: 0.47 0.50
Sentence-Sentence Coherence: 0.052 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 473, Rule ID: SENTENCE_FRAGMENT[1]
Message: “As” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...s at home or on their handheld devices? As a matter of fact author can also look a...
^^
Transition Words or Phrases used:
also, first, hence, if, look, may, moreover, so, then, well, whereas, while, for example, in general, as a matter of fact, as a result, as well as, with respect to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 30.0 19.6327345309 153% => OK
Auxiliary verbs: 20.0 12.9520958084 154% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 62.0 55.5748502994 112% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2465.0 2260.96107784 109% => OK
No of words: 484.0 441.139720559 110% => OK
Chars per words: 5.09297520661 5.12650576532 99% => OK
Fourth root words length: 4.69041575982 4.56307096286 103% => OK
Word Length SD: 2.78916972624 2.78398813304 100% => OK
Unique words: 239.0 204.123752495 117% => OK
Unique words percentage: 0.493801652893 0.468620217663 105% => OK
syllable_count: 777.6 705.55239521 110% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 45.4310202395 57.8364921388 79% => OK
Chars per sentence: 98.6 119.503703932 83% => OK
Words per sentence: 19.36 23.324526521 83% => OK
Discourse Markers: 6.52 5.70786347227 114% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.172546650519 0.218282227539 79% => OK
Sentence topic coherence: 0.050360132167 0.0743258471296 68% => OK
Sentence topic coherence SD: 0.0532606453348 0.0701772020484 76% => OK
Paragraph topic coherence: 0.0942364835991 0.128457276422 73% => OK
Paragraph topic coherence SD: 0.0651034443198 0.0628817314937 104% => OK
Essay readability:
automated_readability_index: 12.2 14.3799401198 85% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.24 12.5979740519 97% => OK
dale_chall_readability_score: 8.79 8.32208582834 106% => OK
difficult_words: 129.0 98.500998004 131% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.