The article claims that in order to encourage ecologically sustainable forestry practices, a international organisation has started issuing certificate to wood companies that meet high ecological standards by conserving resource and recycling material.Companies can advertise their product as ecocertified. But companies believe that wood companies in the United States will not buy these products. Their are several reasons given to support this claim. However, professor disagrees with this claim and provides necessary reasons to support his statements.
First, the reading claims that american customers are exposed to so many advertises that they would not value this label. They might not give attention to this new label when their are already lot of such kind of advertises available in market. The professor refuses this point by saying that not all Americans treat all advertises the same.They do have knowledge to differentiate between different independent consumer agencies. He states that Americans do care about the internal reputation of these ecocertified labels.
Secondly, the article posits that ecocertified wood is expensive. In order to earn this label, a wood company should pay to have its business examined by certification agency. This cost gets added to the amount customer pays. However, professor believe that, even though wood are expensive with this label, Americans do consider the difference in the amount to be paid for local wood and certified labeled wood. If the extra amount rounds up to less than 5% of the amount to be paid extra then people don't mind choosing the ecocertified wood. And also, Professor thinks that people are more concerned about environment and their surrounding. They will definitely encourage such labeled woods to preserve environment.
Thirdly, the reading states that pursuing certification would makes sense only if these companies have market outside the country. If they sell these products only in home nation then they wont get much of the sails. Professor opposes this statement by arguing about foreign competitions faced by this local companies. Professor believes that if these internal companies do not show required amount of interest on marketing their goods inside the country then it might probable that other international companies start selling the similar certified woods in United States. Hence, domestic companies should try to improve their market in United states itself before marking abroad.
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Grammar and spelling errors:
Line 1, column 92, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...gically sustainable forestry practices, a international organisation has started ...
^
Line 1, column 253, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Companies
...serving resource and recycling material.Companies can advertise their product as ecocerti...
^^^^^^^^^
Line 1, column 400, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: There
...ted States will not buy these products. Their are several reasons given to support th...
^^^^^
Line 4, column 176, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: there
...t give attention to this new label when their are already lot of such kind of adverti...
^^^^^
Line 4, column 342, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: They
...Americans treat all advertises the same.They do have knowledge to differentiate betw...
^^^^
Line 4, column 399, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ledge to differentiate between different independent consumer agencies. He states...
^^
Line 6, column 413, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... local wood and certified labeled wood. If the extra amount rounds up to less than...
^^
Line 6, column 502, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...the amount to be paid extra then people dont mind choosing the ecocertified wood. An...
^^^^
Line 9, column 63, Rule ID: DID_BASEFORM[1]
Message: The verb 'would' requires the base form of the verb: 'make'
Suggestion: make
...tates that pursuing certification would makes sense only if these companies have mark...
^^^^^
Line 9, column 132, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...panies have market outside the country. If they sell these products only in home n...
^^
Transition Words or Phrases used:
also, but, first, hence, however, if, second, secondly, so, then, third, thirdly, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.4613686534 76% => OK
Auxiliary verbs: 9.0 5.04856512141 178% => OK
Conjunction : 6.0 7.30242825607 82% => OK
Relative clauses : 14.0 12.0772626932 116% => OK
Pronoun: 45.0 22.412803532 201% => Less pronouns wanted
Preposition: 45.0 30.3222958057 148% => OK
Nominalization: 9.0 5.01324503311 180% => OK
Performance on vocabulary words:
No of characters: 2121.0 1373.03311258 154% => OK
No of words: 379.0 270.72406181 140% => Less content wanted.
Chars per words: 5.5963060686 5.08290768461 110% => OK
Fourth root words length: 4.41224685777 4.04702891845 109% => OK
Word Length SD: 2.83597100339 2.5805825403 110% => OK
Unique words: 212.0 145.348785872 146% => OK
Unique words percentage: 0.559366754617 0.540411800872 104% => OK
syllable_count: 657.9 419.366225166 157% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 3.25607064018 184% => OK
Article: 7.0 8.23620309051 85% => OK
Subordination: 3.0 1.25165562914 240% => Less adverbial clause wanted.
Conjunction: 2.0 1.51434878587 132% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 13.0662251656 153% => OK
Sentence length: 18.0 21.2450331126 85% => The Avg. Sentence Length is relatively short.
Sentence length SD: 63.0923727561 49.2860985944 128% => OK
Chars per sentence: 106.05 110.228320801 96% => OK
Words per sentence: 18.95 21.698381199 87% => OK
Discourse Markers: 4.45 7.06452816374 63% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 10.0 4.19205298013 239% => Less language errors wanted.
Sentences with positive sentiment : 8.0 4.33554083885 185% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 8.0 4.27373068433 187% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.218102312739 0.272083759551 80% => OK
Sentence topic coherence: 0.0653478973554 0.0996497079465 66% => OK
Sentence topic coherence SD: 0.124266839354 0.0662205650399 188% => OK
Paragraph topic coherence: 0.150034786006 0.162205337803 92% => OK
Paragraph topic coherence SD: 0.140974991666 0.0443174109184 318% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 14.4 13.3589403974 108% => OK
flesch_reading_ease: 44.75 53.8541721854 83% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 11.5 11.0289183223 104% => OK
coleman_liau_index: 15.2 12.2367328918 124% => OK
dale_chall_readability_score: 8.57 8.42419426049 102% => OK
difficult_words: 97.0 63.6247240618 152% => OK
linsear_write_formula: 9.0 10.7273730684 84% => OK
gunning_fog: 9.2 10.498013245 88% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
---------------------
Write the essay in 20 minutes.
Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.