The following appeared in a memorandum issued by the strategic planning department at Omni Inc.
"Mesa Foods, a manufacturer of snack foods that currently markets its products within a relatively small region of the country, has a strong growth potential. Mesa enjoyed a 20 percent increase in profits last year, and its best-selling product, Diabolique Salsa, has had increased sales over each of the past three years. Since Omni Inc. is interested in reaching 14-to-25 year olds, the age group that consumes the most snack food, we should buy Mesa Foods, and concentrate in particular on marketing Diabolique Salsa throughout the country."
The given argument arrives at the conclusion that buying Mesa Foods is a good strategic plan for Omni Inc. as Omni Inc. is interested in reaching the age group that consumes snack food the most and Mesa Foods has a strong growth potential in this field. The conclusion seems apt in the light of the fact that Mesa Foods does have the scope for growth in countrywide distribution as well. However, on analyzing the given argument from all perspectives, one can identify various loopholes and flaws that make this argument weak. These flaws are a result of vague assumptions and facts that have been presented as evidence in support of the claim made by the argument.
The backbone of the given argument is that Mesa Foods is a manufacturer of snack foods and it has a strong growth potential and this is the main reason why Omni Inc. is interested in buying it so that they can market Mesa Foods' Diabolique Salsa throughout the country. A crucial aspect of this strategic plan is that Mesa Foods currently markets its products within a relatively smaller region of the country. This fact would seem insignificant to a reader who reads the argument for the first time, but on closer analysis this fact emerges as the weakest link in the argument. The existence of this fact is making the assumption that buying Mesa Foods and concentrating on marketing Diabolique Salsa throughout the country would be a correct decision for Omni Inc., seem illogical. The reasons for this have been brought out in the succeeding paragraphs.
Firstly, Mesa Foods has a strong growth potential and the fact that it enjoyed an increase in profits last year may be due to the reason that it operates in a relatively smaller region of the country. As the region is small, Mesa Foods probably enjoys monopoly in its field due to lack of competition in the form of other companies marketing the same kind of products in that region.
Secondly, one cannot fathom whether Diabolique Salsa will be accepted by people across the country or not. There may be snack food giants who have been marketing their snack foods in the remaining parts of the country and the age group that is being targeted by Omni Inc. would already be used to having a different brand of snack food. Diabolique Salsa will have to break that market in order to establish a foothold in the countrywide sales.
Thirdly, the increase in overall profit for Mesa Foods and also the sales of Diabolique Salsa will take a new dimension once the product is launched throughout the country. The competition offered by other companies marketing the same type of snack foods across the country may reduce the profit margins incurred by the sales of Diabolique Salsa as compared to when it was being marketed in a smaller region. Also, there is a probability of reduction of profit margins because there will be an increase in the distribution cost as the product now has to be sent to all corners of the country as compared to the earlier scenario when it was being distributed within a smaller region.
In view of the above, it can be said that the conclusion presented in the argument sounds unconvincing due to lack of substantial evidence as the plan of buying Mesa Foods may not be as profitable as it apparently seems to be. The mention of additional evidence in the form of existing status of different brands of snack foods being marketed across the country would have aided in establishing the conclusion of the argument with certainty. In its present form, the conclusion presented by the argument fails to appear acceptable due to lack of credible evidence.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-02-04 | amar poosarla | 55 | view |
- The following appeared in a memorandum issued by the strategic planning department at Omni Inc."Mesa Foods, a manufacturer of snack foods that currently markets its products within a relatively small region of the country, has a strong growth potenti 55
- "People are too quick to take action; instead they should stop to think of the possible consequences of what they might do." 50
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 624 350
No. of Characters: 2942 1500
No. of Different Words: 233 200
Fourth Root of Number of Words: 4.998 4.7
Average Word Length: 4.715 4.6
Word Length SD: 2.597 2.4
No. of Words greater than 5 chars: 195 100
No. of Words greater than 6 chars: 150 80
No. of Words greater than 7 chars: 108 40
No. of Words greater than 8 chars: 67 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 31.2 21.0
Sentence Length SD: 10.884 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.361 0.35
Sentence-Para Coherence: 0.606 0.50
Sentence-Sentence Coherence: 0.102 0.07
Number of Paragraphs: 6 5
Transition Words or Phrases used:
also, apparently, but, first, firstly, however, if, may, second, secondly, so, third, thirdly, well, as to, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 32.0 19.6327345309 163% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 19.0 13.6137724551 140% => OK
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 89.0 55.5748502994 160% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 2994.0 2260.96107784 132% => OK
No of words: 624.0 441.139720559 141% => Less content wanted.
Chars per words: 4.79807692308 5.12650576532 94% => OK
Fourth root words length: 4.99799879888 4.56307096286 110% => OK
Word Length SD: 2.63356044448 2.78398813304 95% => OK
Unique words: 236.0 204.123752495 116% => OK
Unique words percentage: 0.378205128205 0.468620217663 81% => More unique words wanted or less content wanted.
syllable_count: 915.3 705.55239521 130% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 58.5298475614 57.8364921388 101% => OK
Chars per sentence: 124.75 119.503703932 104% => OK
Words per sentence: 26.0 23.324526521 111% => OK
Discourse Markers: 4.79166666667 5.70786347227 84% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.305702279404 0.218282227539 140% => OK
Sentence topic coherence: 0.111796345868 0.0743258471296 150% => OK
Sentence topic coherence SD: 0.101264641145 0.0701772020484 144% => OK
Paragraph topic coherence: 0.175036589699 0.128457276422 136% => OK
Paragraph topic coherence SD: 0.0772118817576 0.0628817314937 123% => OK
Essay readability:
automated_readability_index: 14.2 14.3799401198 99% => OK
flesch_reading_ease: 53.55 48.3550499002 111% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 10.86 12.5979740519 86% => OK
dale_chall_readability_score: 7.63 8.32208582834 92% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.