The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The author in the mentioned argument contends that due to the reduction in the allocation of time to the local and weather new, it has lost some business because the local advertising contractors have canceled their contracts with the television station under discussion. Also, there are compaints concerned with the station's coverage of weather due to which the author asserts that devoting time to weather and local news to its former level will avoid losing further business and attract more viewers. The author's conclusion is standing on incomplete and fallacious premises which can be falsified on multiple grounds.
Starting with the first sentence where the author claims that their television is devoting increased time to national news and less time for local and weather news. Mere puting forth a statement without backing it up with certain evidences like the average bifurcation of time that they are alloting to these three categories leaves the argument unconvincing. Any report of time allocated on daily basis to these categories would have helped. Currently, we are unsure of the timing.
Another point, where the complaints are received from the viewers are on the coverage of the local news and the weather. These complaints,could be more over the quality of the news they are covering, if the news captured is something like someone slipping over the banana peel, then increasing as much time as the station wants on such ridiculous news can not help them gain more viewers or even revenue. Any survey that talks specifically about the locals issue could have bolstered the author's argument.
Thirdly, what needs a special attention is thet the local advertisers who used to give their advertisements for late night news program have cancelled their contract, which could also mean that the advertising companies have realized that they are unable to attract attention of the people during late hours and may have planned to shift their advertising hours to early during the day. Until enogh evidence is shown where adverting companies have issue specifically with the station's allocation of time, the argument can be considered week and the conclusion likely to be subjected to errors.
Thus, considering the explaination provided above, this argument is week and leaves gaps due to which the attacks on it are indefensible. More detailed analysis of the issue and the arriving at a conclusion with more facts and figures evinced could strengthen his argument and make it more cogent, cohesive and unassailable.
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| 2020-01-27 | jason123 | 69 | view |
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 409 350
No. of Characters: 2098 1500
No. of Different Words: 209 200
Fourth Root of Number of Words: 4.497 4.7
Average Word Length: 5.13 4.6
Word Length SD: 2.62 2.4
No. of Words greater than 5 chars: 143 100
No. of Words greater than 6 chars: 120 80
No. of Words greater than 7 chars: 89 40
No. of Words greater than 8 chars: 54 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.214 21.0
Sentence Length SD: 14.761 7.5
Use of Discourse Markers (%): 0.357 0.12
Sentence-Text Coherence: 0.356 0.35
Sentence-Para Coherence: 0.612 0.50
Sentence-Sentence Coherence: 0.115 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 318, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
... there are compaints concerned with the stations coverage of weather due to which the au...
^^^^^^^^
Line 1, column 509, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
... business and attract more viewers. The authors conclusion is standing on incomplete an...
^^^^^^^
Line 5, column 138, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , could
...l news and the weather. These complaints,could be more over the quality of the news th...
^^^^^^
Line 5, column 248, Rule ID: HE_VERB_AGR[7]
Message: The word 'someone' in subjunctive clause must be used with a base form of a verb: 'slip'.
Suggestion: slip
...news captured is something like someone slipping over the banana peel, then increasing a...
^^^^^^^^
Line 5, column 489, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...e locals issue could have bolstered the authors argument. Thirdly, what needs a spec...
^^^^^^^
Line 7, column 477, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...panies have issue specifically with the stations allocation of time, the argument can be...
^^^^^^^^
Transition Words or Phrases used:
also, first, if, may, so, then, third, thirdly, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2137.0 2260.96107784 95% => OK
No of words: 408.0 441.139720559 92% => More content wanted.
Chars per words: 5.23774509804 5.12650576532 102% => OK
Fourth root words length: 4.49433085973 4.56307096286 98% => OK
Word Length SD: 2.70480650501 2.78398813304 97% => OK
Unique words: 212.0 204.123752495 104% => OK
Unique words percentage: 0.519607843137 0.468620217663 111% => OK
syllable_count: 669.6 705.55239521 95% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 88.8494771613 57.8364921388 154% => OK
Chars per sentence: 152.642857143 119.503703932 128% => OK
Words per sentence: 29.1428571429 23.324526521 125% => OK
Discourse Markers: 3.71428571429 5.70786347227 65% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.285786388334 0.218282227539 131% => OK
Sentence topic coherence: 0.0989779459826 0.0743258471296 133% => OK
Sentence topic coherence SD: 0.107452755376 0.0701772020484 153% => OK
Paragraph topic coherence: 0.159378052515 0.128457276422 124% => OK
Paragraph topic coherence SD: 0.0854746768725 0.0628817314937 136% => OK
Essay readability:
automated_readability_index: 17.8 14.3799401198 124% => OK
flesch_reading_ease: 42.04 48.3550499002 87% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 13.7 12.5979740519 109% => OK
dale_chall_readability_score: 9.06 8.32208582834 109% => OK
difficult_words: 103.0 98.500998004 105% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 18.0 11.9071856287 151% => OK
What are above readability scores?
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Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.