Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.
While loss of advertising contracts after implementing a new strategy may make the tactics seem the conspicuous culprit of it, there may be more hidden causes to it. There are many background information missing, like whether there has been any change in viewers number and in the locality. Also, detailed data regarding the complaints from the audience and reasonings provided by the advertisers are also wanting in the memorandum. As a result, the statement that says the station should restore the previous time allocation is not just enough.
Firstly, there is no clear indication whether after applying the new tactic there has been any increase or decrease in the audience number. Without this background information it is hard to assess how significant the complaints are. If there is a precipitous increase in the audience numbers, then the increased complaints are justified. Also, there is no mention about previous complaints they used to get. A lack of complaints can mean two things, either the viewers are content with the tv content or there are not enough viewers to actually evaluate the television programs. Moreover, The cancellation of contracts from local advertisers can be due to many reasons. The number of television stations available at the time can be a reason. Also there can be other internal changes from the advertisers' ends that cause such cancellation. Overall the television station should only be concern if there's a decrease in TRP as well as increased complaints.
Then comes the question, whether there has been any major issue in the particular locality that is more important than the national issues. If the local community is facing any particular unique problem which doesn't affect the whole nation, they will obviously demand more news about the local concerns than the central ones. Again, the timing is crucial since people will be more concerned with weather if there are any storms, snowfall or raining updates. These are of more importance to people late at night than any national news that can wait. So, the manager should carefully scrutinize when people mostly complained. If they find the timing to be complementary to any of the reasons stated above, they should simply allocate more time for weather updates and/or local news on those occasions.
In conclusion, the television station should reevaluate the whole situation before considering to restore thier previous time schedule. There should be a well balance of local and national news. And late night weather updates should be the top priority in times of natural disasters, while on other times the timing can be minimized.
- Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen 46
- A nation should require all of its students to study the same national curriculum until they enter college. 83
- The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition 50
- Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weathe 23
- The real talent of a popular musician cannot accurately be assessed until the musician has been dead for several generations, so that his or her fame does not interfere with honest assessment 58
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
----------------------------
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 430 350
No. of Characters: 2168 1500
No. of Different Words: 211 200
Fourth Root of Number of Words: 4.554 4.7
Average Word Length: 5.042 4.6
Word Length SD: 2.654 2.4
No. of Words greater than 5 chars: 163 100
No. of Words greater than 6 chars: 125 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 54 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.545 21.0
Sentence Length SD: 6.192 7.5
Use of Discourse Markers (%): 0.818 0.12
Sentence-Text Coherence: 0.289 0.35
Sentence-Para Coherence: 0.466 0.50
Sentence-Sentence Coherence: 0.06 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 70, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tracts after implementing a new strategy may make the tactics seem the conspicuou...
^^
Line 1, column 178, Rule ID: MANY_NN_U[3]
Message: Possible agreement error. The noun information seems to be uncountable; consider using: 'much background information', 'a good deal of background information'.
Suggestion: much background information; a good deal of background information
... be more hidden causes to it. There are many background information missing, like whether there has been an...
^^^^^^^^^^^^^^^^^^^^^^^^^^^
Line 1, column 399, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
... reasonings provided by the advertisers are also wanting in the memorandum. As a result, the sta...
^^^^^^^^^^^^^^^^
Line 3, column 744, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
... available at the time can be a reason. Also there can be other internal changes fro...
^^^^
Line 3, column 898, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: there's
...ision station should only be concern if theres a decrease in TRP as well as increased ...
^^^^^^
Line 5, column 210, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ing any particular unique problem which doesnt affect the whole nation, they will obvi...
^^^^^^
Line 8, column 84, Rule ID: ADMIT_ENJOY_VB[3]
Message: This verb is used with the gerund form: 'considering restoring'.
Suggestion: considering restoring
...d reevaluate the whole situation before considering to restore thier previous time schedule. There sho...
^^^^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
actually, also, first, firstly, if, may, moreover, regarding, so, then, well, while, in conclusion, as a result, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 14.0 28.8173652695 49% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2221.0 2260.96107784 98% => OK
No of words: 428.0 441.139720559 97% => OK
Chars per words: 5.18925233645 5.12650576532 101% => OK
Fourth root words length: 4.548423998 4.56307096286 100% => OK
Word Length SD: 2.71053314161 2.78398813304 97% => OK
Unique words: 213.0 204.123752495 104% => OK
Unique words percentage: 0.497663551402 0.468620217663 106% => OK
syllable_count: 693.0 705.55239521 98% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 35.7168617725 57.8364921388 62% => OK
Chars per sentence: 100.954545455 119.503703932 84% => OK
Words per sentence: 19.4545454545 23.324526521 83% => OK
Discourse Markers: 5.59090909091 5.70786347227 98% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.24212732376 0.218282227539 111% => OK
Sentence topic coherence: 0.0734166433452 0.0743258471296 99% => OK
Sentence topic coherence SD: 0.0499774370866 0.0701772020484 71% => OK
Paragraph topic coherence: 0.148900200688 0.128457276422 116% => OK
Paragraph topic coherence SD: 0.0580920196618 0.0628817314937 92% => OK
Essay readability:
automated_readability_index: 12.7 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.82 12.5979740519 102% => OK
dale_chall_readability_score: 8.75 8.32208582834 105% => OK
difficult_words: 113.0 98.500998004 115% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.