The following was presented as part of a business plan by Apex Corporation.
"To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months Apex Corp. will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make "Gourmet Select" one of the top sellers in the coffee market."
The given argument assumes numerous factors which are out of Apex Corporation's control, to be favourable to their business plan. These assumptions are bold but also overtly optimistic and makes the argument fall apart if proven unwarranted.
First, Apex Corporation plans to introduce "Gourmet Select" into supermarkets where they hope people will buy the coffee and publicize it. This step of the plan is based on the assumption that people will be inclined towards trying a new brand of coffee irrespective of the price of "Gourmet Select" compared to other competitors. And, event if they do try the new coffee, chances are people wont like it for any of a bunch of possible reasons. If this happens, the word-of-mouth publicity will be negative and thus this step of the plan is based on an assumption that doesn't have warrant.
In the second step of the business plan the hope is that after positive word-of-mouth, chain restaurant will want to buy "Gourmet Select". Competition from other brands is not considered here. Lucrative wholesale options for chain restaurants, competitive and reasonable pricing also need to be considered for the step to work in favor of Apex corporation. Also, the advertising campaign part in wanting detail. For the campaign to to be successful, more detailed information like age, beverage preference,etc. about the demography of the areas Apex Corporation wishes to sell "Gourmet Select" in required.
Furthermore, the argument says that Apex Corporation hopes to make "Gourmet Select" a top seller in coffee market. This outcome is too vaguely worded to be analysed. More quantifiable metrics are required to make the argument full proof. For example, "Gourmet Select" can be a top seller in terms of volume sold, revenue generated and profits or even gaining a cult following. We just can't assume one of these.
We can see that the argument lacks solid basis and thus is a very optimistic business plan which might fail.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-07 | sn140 | 82 | view |
| 2019-08-04 | sikrewalrohit96@gmail.com | 33 | view |
| 2019-07-13 | ron_84 | 83 | view |
| 2019-07-11 | Pushkar A Pandit | 77 | view |
| 2019-07-04 | dreece2304 | 63 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 323 350
No. of Characters: 1597 1500
No. of Different Words: 182 200
Fourth Root of Number of Words: 4.239 4.7
Average Word Length: 4.944 4.6
Word Length SD: 2.745 2.4
No. of Words greater than 5 chars: 110 100
No. of Words greater than 6 chars: 84 80
No. of Words greater than 7 chars: 59 40
No. of Words greater than 8 chars: 38 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19 21.0
Sentence Length SD: 7.746 7.5
Use of Discourse Markers (%): 0.588 0.12
Sentence-Text Coherence: 0.304 0.35
Sentence-Para Coherence: 0.552 0.50
Sentence-Sentence Coherence: 0.081 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 590, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...the plan is based on an assumption that doesnt have warrant. In the second step of ...
^^^^^^
Line 5, column 440, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: to
...art in wanting detail. For the campaign to to be successful, more detailed informatio...
^^^^^
Line 5, column 516, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , etc
...nformation like age, beverage preference,etc. about the demography of the areas Apex...
^^^^
Line 7, column 406, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
... even gaining a cult following. We just cant assume one of these. We can see that...
^^^^
Transition Words or Phrases used:
also, but, first, furthermore, if, second, so, thus, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 42.0 55.5748502994 76% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1713.0 2260.96107784 76% => OK
No of words: 321.0 441.139720559 73% => More content wanted.
Chars per words: 5.33644859813 5.12650576532 104% => OK
Fourth root words length: 4.23278547379 4.56307096286 93% => OK
Word Length SD: 3.18271832657 2.78398813304 114% => OK
Unique words: 180.0 204.123752495 88% => More unique words wanted.
Unique words percentage: 0.560747663551 0.468620217663 120% => OK
syllable_count: 539.1 705.55239521 76% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 43.9025295258 57.8364921388 76% => OK
Chars per sentence: 95.1666666667 119.503703932 80% => OK
Words per sentence: 17.8333333333 23.324526521 76% => OK
Discourse Markers: 3.55555555556 5.70786347227 62% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.215444413602 0.218282227539 99% => OK
Sentence topic coherence: 0.0675713755255 0.0743258471296 91% => OK
Sentence topic coherence SD: 0.0646965892094 0.0701772020484 92% => OK
Paragraph topic coherence: 0.116275181816 0.128457276422 91% => OK
Paragraph topic coherence SD: 0.0496902642267 0.0628817314937 79% => OK
Essay readability:
automated_readability_index: 12.6 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 45.76 48.3550499002 95% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 13.4 12.5979740519 106% => OK
dale_chall_readability_score: 8.56 8.32208582834 103% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 12.5 12.3882235529 101% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 70.83 out of 100
Scores by essay e-grader: 4.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.