“Over the past year, our late night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of local and weather news. In addition, local businesses that used to advertise during our late-night news programs have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The argument is based on the late night news program. It states that there is a increase in the complaints from the viewers about there coverage on weather and local news. Adding to this many local advertisers has taken back there contracts. And theerfore to avoid this decline in viewers and adverising revenues the news channel ponders on whether to restore the original time devoted to weather and local news or not. This argument has some serious flaws which needs attention before taking any decision by the news program.
Firstly, the late night news program has decreased what amount of time from the coverage of the weather and local news is important to know. It may be reduced to a lesser coverage but all the news related to the weather and local news is covered. Then it would be unneccesary to increase the coverage of these news. Hence the quality of the news is more important than the quantity of time given for its coverage.
Secondly, the advertisers has taken back there advertising contracts is given in the argument but the reason behind this may not be neccesarily the less coverage of weather and local news. It can be loss to a particular company or any other reason. Therfore, we cannot associate that with the given concern of the news program.
Further, no guarantee can be given that changing the coverage time back to original will result in increased vieewrs and companies not cancelling there contracts for advertising. The reason for the complaints of viewers for the news program can be due to any other reason. For Example, the news program may have shifted the weather and local news at the very end of program, which can be disturbing to the viewers watching only weather or local news.
Hence, for a better result to this the late night news program may consider having a survey for the reason to viewers complaint and withdrawal of advertising contracts. This may give a better perspective for the news program to look at before restoring the original time to weather nad local news.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 349 350
No. of Characters: 1645 1500
No. of Different Words: 138 200
Fourth Root of Number of Words: 4.322 4.7
Average Word Length: 4.713 4.6
Word Length SD: 2.423 2.4
No. of Words greater than 5 chars: 113 100
No. of Words greater than 6 chars: 93 80
No. of Words greater than 7 chars: 53 40
No. of Words greater than 8 chars: 30 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.529 21.0
Sentence Length SD: 7.212 7.5
Use of Discourse Markers (%): 0.471 0.12
Sentence-Text Coherence: 0.419 0.35
Sentence-Para Coherence: 0.602 0.50
Sentence-Sentence Coherence: 0.129 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 79, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...t news program. It states that there is a increase in the complaints from the vie...
^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...king any decision by the news program. Firstly, the late night news program has...
^^^
Line 3, column 305, Rule ID: THIS_NNS[2]
Message: Did you mean 'this news' or 'these newses'?
Suggestion: this news; these newses
...unneccesary to increase the coverage of these news. Hence the quality of the news is more ...
^^^^^^^^^^
Line 3, column 317, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...to increase the coverage of these news. Hence the quality of the news is more importa...
^^^^^
Line 7, column 9, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...concern of the news program. Further, no guarantee can be given that changing ...
^^
Transition Words or Phrases used:
but, first, firstly, hence, if, look, may, second, secondly, so, then, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 4.0 16.3942115768 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1685.0 2260.96107784 75% => OK
No of words: 349.0 441.139720559 79% => More content wanted.
Chars per words: 4.82808022923 5.12650576532 94% => OK
Fourth root words length: 4.32221490584 4.56307096286 95% => OK
Word Length SD: 2.4828638243 2.78398813304 89% => OK
Unique words: 142.0 204.123752495 70% => More unique words wanted.
Unique words percentage: 0.406876790831 0.468620217663 87% => More unique words wanted or less content wanted.
syllable_count: 526.5 705.55239521 75% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 44.8874794698 57.8364921388 78% => OK
Chars per sentence: 99.1176470588 119.503703932 83% => OK
Words per sentence: 20.5294117647 23.324526521 88% => OK
Discourse Markers: 4.82352941176 5.70786347227 85% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.601673336845 0.218282227539 276% => OK
Sentence topic coherence: 0.24321851654 0.0743258471296 327% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.153315375001 0.0701772020484 218% => The coherence between sentences is low.
Paragraph topic coherence: 0.386886663943 0.128457276422 301% => Maybe some contents are duplicated.
Paragraph topic coherence SD: 0.176080097077 0.0628817314937 280% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 11.6 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 10.73 12.5979740519 85% => OK
dale_chall_readability_score: 7.52 8.32208582834 90% => OK
difficult_words: 64.0 98.500998004 65% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.