The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memo from the advertising director of the Super Screen Movie addresses the drastic fall in the attendance of people to the movies produced by them this year, the memo also states on the contrary that there has been increase in the number of positive reviews and hence proposes to increase the budget for advertising. The director here makes this conclusion on a set of assumptions which need to be properly addressed.
The director reports an increase in the percentage of positive reviews of specific Super Screen movies , although this indicates that there was an increase in percentage for some Super Screen movies it fails to mention the overall response to the movies produced by them. there could have been an increase in positive response for some of them while a decline as a whole.
The Director also assumes that the reviews by movie reviewers are an accurate measure of the quality of the movie and also has a direct correlation with how the public perceives them , which could be flawed since there could be cases where the reviewers have acclaimed the movie as good but it failed to sway the audience and vice versa. Lastly the director when suggesting to allocate a greater share of budget to advertising fails to take into account if the reduced budget for other initiatives will lead to negative impact on the quality of the movies being produced, since an increase in greater share of budget to advertising is bound to cause a decrease in share for some other initiatives.
These assumption are critical in making the decision of whether to increase the budget of advertising to counteract the decline in attendance of their movies.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-06 | Sumaiya Mila | 50 | view |
| 2020-01-06 | Shams Tarek | 46 | view |
| 2020-01-02 | jamaya8 | 66 | view |
| 2019-12-26 | Yongrok_Jeong | 49 | view |
| 2019-12-10 | Opak Pulu | 16 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 6 15
No. of Words: 281 350
No. of Characters: 1357 1500
No. of Different Words: 126 200
Fourth Root of Number of Words: 4.094 4.7
Average Word Length: 4.829 4.6
Word Length SD: 2.566 2.4
No. of Words greater than 5 chars: 98 100
No. of Words greater than 6 chars: 74 80
No. of Words greater than 7 chars: 56 40
No. of Words greater than 8 chars: 24 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 46.833 21.0
Sentence Length SD: 18.569 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.493 0.35
Sentence-Para Coherence: 0.805 0.50
Sentence-Sentence Coherence: 0.155 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 75, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ctor of the Super Screen Movie addresses the drastic fall in the attendance of pe...
^^
Line 1, column 263, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...crease in the number of positive reviews and hence proposes to increase the budge...
^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s which need to be properly addressed. The director reports an increase in the ...
^^^^^^^^^^^^^^^^^^^^^^^^^
Line 2, column 26, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ly addressed. The director reports an increase in the per...
^^^
Line 2, column 76, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...or reports an increase in the percentage of positive reviews of specific Super S...
^^
Line 2, column 97, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e in the percentage of positive reviews of specific Super Screen movies , althou...
^^
Line 2, column 130, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...reviews of specific Super Screen movies , although this indicates that there was ...
^^
Line 2, column 299, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...esponse to the movies produced by them. there could have been an increase in positiv...
^^^^^
Line 2, column 335, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...em. there could have been an increase in positive response for some of them while...
^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...me of them while a decline as a whole. The Director also assumes that the revie...
^^^^^^^^^^^^^^^^^^^^^
Line 3, column 204, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ation with how the public perceives them , which could be flawed since there could...
^^
Line 3, column 384, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'suggesting allocating'.
Suggestion: suggesting allocating
...nd vice versa. Lastly the director when suggesting to allocate a greater share of budget to advertisin...
^^^^^^^^^^^^^^^^^^^^^^
Line 3, column 531, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...udget for other initiatives will lead to negative impact on the quality of the m...
^^
Line 3, column 551, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...iatives will lead to negative impact on the quality of the movies being produced...
^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e in share for some other initiatives. These assumption are critical in making ...
^^^^^^^^^^^^^^^^
Line 4, column 17, Rule ID: THIS_NNS[2]
Message: Did you mean 'this assumption' or 'These assumptions'?
Suggestion: This assumption; These assumptions
...ome other initiatives. These assumption are critical in making the decision of ...
^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, hence, if, lastly, so, while, on the contrary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 14.0 28.8173652695 49% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1374.0 2260.96107784 61% => OK
No of words: 281.0 441.139720559 64% => More content wanted.
Chars per words: 4.8896797153 5.12650576532 95% => OK
Fourth root words length: 4.09427095027 4.56307096286 90% => OK
Word Length SD: 2.60957353128 2.78398813304 94% => OK
Unique words: 129.0 204.123752495 63% => More unique words wanted.
Unique words percentage: 0.459074733096 0.468620217663 98% => OK
syllable_count: 452.7 705.55239521 64% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 7.0 19.7664670659 35% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 40.0 22.8473053892 175% => The Avg. Sentence Length is relatively long.
Sentence length SD: 105.334065269 57.8364921388 182% => OK
Chars per sentence: 196.285714286 119.503703932 164% => OK
Words per sentence: 40.1428571429 23.324526521 172% => OK
Discourse Markers: 8.0 5.70786347227 140% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 16.0 5.25449101796 305% => Less language errors wanted.
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.230623998614 0.218282227539 106% => OK
Sentence topic coherence: 0.109126208895 0.0743258471296 147% => OK
Sentence topic coherence SD: 0.11500201768 0.0701772020484 164% => OK
Paragraph topic coherence: 0.14684591812 0.128457276422 114% => OK
Paragraph topic coherence SD: 0.0916753895245 0.0628817314937 146% => OK
Essay readability:
automated_readability_index: 21.7 14.3799401198 151% => OK
flesch_reading_ease: 30.88 48.3550499002 64% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 18.9 12.197005988 155% => OK
coleman_liau_index: 11.97 12.5979740519 95% => OK
dale_chall_readability_score: 9.05 8.32208582834 109% => OK
difficult_words: 61.0 98.500998004 62% => More difficult words wanted.
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 18.0 11.1389221557 162% => OK
text_standard: 18.0 11.9071856287 151% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.