"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
The author in this passage discusses problems that have occurred over the past year and how these problems hindered the success of the late-night news program. The author states that the lack of air time devoted to weather and local news has warranted complaints from the viewers and decreased the advertising revenue. He thus concludes that increase in ad revenue and customer satisfaction will follow if the news channel gives more air time to weather and local news. In order to evaluate the business manager's argument, two specific pieces of evidence must be demonstrated.
The business manager's first argument to support an increase of air time for weather and local news is based on customer complaints that the late night news program has received. The evidence needed in case of any customer complaint, be it TV news or Restaurant business, is quantitative analysis of complaints. Does the business manager have a qualitaive and quantitative report on how many customers complained? Was it 10? 15? Maybe it was just one. What exactly were these customers complaining about? And lastly, how would a change in late-night news programming effect these customers? What would change in their behavior and more importantly what evidence do we have to support that additional customers will ensure if the program shifts its focus on weather and local news. If the business manager provides qualitative evidence of customer complaints and follows it up with a thorough quantitative study on the effects of increased time on weather and local news, then his argument is worth considering. However, if he can not provide sufficient analytical proof regarding the increase in customer satisfaction and in the number of viewers, then his argument is based on assumptions and generalizations and therefore does not hold water.
The second argument that the business manager makes to support his assertion of increased time for local and weather news is that local advertisers are currently canceling their contracts with the TV program. The business manager, however, does not provide any evidence whatsoever to elucidate why is it exactly that these local businesses are stopping their advertising. How do we know that the reason is the decrease in weather/local news? Maybe the advertising is not in their budget this quarter or maybe the are shifting their focus to online ads. Without sufficient proof, it is impossible to put the blame on late-night news programming. In addition to that, the business manager claims that increase in local and weather news will bring in additional ad revenue. Again, without sufficient proof, be it negotiations with prospective clients or some form of qualitative research, there is no factual evidence to support the claim that increase of weather news will bring in more revenue. Thus, failing to provide such justification inadvertently makes the argument weak.
All in all, the author must address the two major flows in his argument, among others, and provide sufficient evidence to convince his intended audience in the veracity of his claims.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-30 | abirtanaz242 | 66 | view |
| 2020-01-29 | AlmeeC. | 37 | view |
| 2020-01-29 | olaobamide | 75 | view |
| 2020-01-29 | lekuleku | 55 | view |
| 2020-01-27 | jason123 | 69 | view |
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 24 15
No. of Words: 496 350
No. of Characters: 2546 1500
No. of Different Words: 212 200
Fourth Root of Number of Words: 4.719 4.7
Average Word Length: 5.133 4.6
Word Length SD: 2.785 2.4
No. of Words greater than 5 chars: 186 100
No. of Words greater than 6 chars: 164 80
No. of Words greater than 7 chars: 115 40
No. of Words greater than 8 chars: 63 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.667 21.0
Sentence Length SD: 10.554 7.5
Use of Discourse Markers (%): 0.417 0.12
Sentence-Text Coherence: 0.306 0.35
Sentence-Para Coherence: 0.431 0.50
Sentence-Sentence Coherence: 0.122 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 505, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...news. In order to evaluate the business managers argument, two specific pieces of evide...
^^^^^^^^
Line 1, column 513, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... order to evaluate the business managers argument, two specific pieces of evidenc...
^^
Line 9, column 510, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...t in their budget this quarter or maybe the are shifting their focus to online ads. Wit...
^^^^^^^
Transition Words or Phrases used:
first, however, if, lastly, may, regarding, second, so, then, therefore, thus, in addition
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 21.0 11.1786427146 188% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 41.0 28.8173652695 142% => Less pronouns wanted
Preposition: 62.0 55.5748502994 112% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2605.0 2260.96107784 115% => OK
No of words: 495.0 441.139720559 112% => OK
Chars per words: 5.26262626263 5.12650576532 103% => OK
Fourth root words length: 4.71684168287 4.56307096286 103% => OK
Word Length SD: 2.85637991767 2.78398813304 103% => OK
Unique words: 217.0 204.123752495 106% => OK
Unique words percentage: 0.438383838384 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 811.8 705.55239521 115% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 62.496820335 57.8364921388 108% => OK
Chars per sentence: 113.260869565 119.503703932 95% => OK
Words per sentence: 21.5217391304 23.324526521 92% => OK
Discourse Markers: 3.91304347826 5.70786347227 69% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.306155797139 0.218282227539 140% => OK
Sentence topic coherence: 0.102166878827 0.0743258471296 137% => OK
Sentence topic coherence SD: 0.0959522058696 0.0701772020484 137% => OK
Paragraph topic coherence: 0.194855785154 0.128457276422 152% => OK
Paragraph topic coherence SD: 0.121401850523 0.0628817314937 193% => OK
Essay readability:
automated_readability_index: 14.1 14.3799401198 98% => OK
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 13.23 12.5979740519 105% => OK
dale_chall_readability_score: 8.09 8.32208582834 97% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.