The following appeared in a memorandum from the owner of Juniper Cafe, a small, local coffee shop in the downtown area of a small american city:“We must reduce overhead here at the cafe. Instead of opening at 6 am weekdays, we will now open at 8 am. ON

Essay topics:

The following appeared in a memorandum from the owner of Juniper Cafe, a small, local coffee shop in the downtown area of a small american city:

“We must reduce overhead here at the cafe. Instead of opening at 6 am weekdays, we will now open at 8 am. ON weekends, we will only be open from 9 am until 4 pm. The decrease in hours of operations will help save money because we won’t be paying for utilities, employee wages, or other operating costs during the ours we are closed. This is the best strategy for us to save money and remain in business without having to eliminate jobs.”

Write a response in which you discuss what questions would need to be answered in order to assess the reasonableness of both the prediction and the argument upon which it is based. Be sure to explain how the answers to these questions would help to evaluate the prediction.

There are many beneficial questions that can aid Juniper’s Cafe idea in trying to save money. The café claims that decreasing their hours throughout the week will save money on utilities, employee wages, and other operating costs, however this is not the strongest strategy for the company to remain in business.

Does shortening hours decrease the amount of work time by a significant number? Even if the store opens at 8 am, employees will still have to brew coffee before officially opening, meaning time will not be saved on employee wages before the door opens, and even after. At the end of the day, workers still have to clean up the shop, which they can do while still being open. An example of this is Wal-Mart. Wal-Mart went to being open 24 hours a day when they realized that employees are still in the building restocking with all utilities still in use, including lighting and rent. This led the company to hire a couple cashiers to be at the front of the store. Juniper Cafe needs to create a comparison analysis of profit and revenue to see how much the company would truly save through this process.

Looking back at the utilities, how much is really being saved? The café still has to pay for rent, electricity and its own expiring products. If the hours are shortened, they are still paying for the overall rent of the building, ultimately leading to a loss of funds. This is another reason Wal-Mart dedicated more time to their 24 hour strategy. Could this also lead to a grander loss of assets with less time being available for them to be bought?

To counter the idea of shortening hours, what is the worst day of the week? Looking at the most popular times for a café to be open, the morning will most likely have the greatest traffic due to morning commuters. This can be checked with an analysis of the best times of day for the company. Juniper Cafe should instead close one day a week instead of shortening overall hours. This will fit their idea of saving money on employee wages as well as keeping customers happy with their hours. It might even draw a pull to consumers when they realize the café will not be operating on a certain day, similar to how Chick fil-a runs with not being open on Sundays.

The overall question of this argument is whether shortening operation hours during the week will increase money. Before the company makes any rash decisions, they will need to experiment and research on the best hours the company makes money in, and then will need to create a low-medium-high business strategy on their next steps. They could even create a marketing campaign, such as speciality drink nights, to drive in more customers.

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Average: 6.9 (3 votes)
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Essay Categories

Comments

Transition Words or Phrases used:
also, however, if, look, really, so, still, then, well, while, as to, such as, as well as

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 69.0 55.5748502994 124% => OK
Nominalization: 4.0 16.3942115768 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 2235.0 2260.96107784 99% => OK
No of words: 472.0 441.139720559 107% => OK
Chars per words: 4.73516949153 5.12650576532 92% => OK
Fourth root words length: 4.6610686524 4.56307096286 102% => OK
Word Length SD: 2.40883681331 2.78398813304 87% => OK
Unique words: 233.0 204.123752495 114% => OK
Unique words percentage: 0.493644067797 0.468620217663 105% => OK
syllable_count: 666.9 705.55239521 95% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 4.0 4.22255489022 95% => OK

Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 48.5784303384 57.8364921388 84% => OK
Chars per sentence: 97.1739130435 119.503703932 81% => OK
Words per sentence: 20.5217391304 23.324526521 88% => OK
Discourse Markers: 3.86956521739 5.70786347227 68% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.130602438402 0.218282227539 60% => OK
Sentence topic coherence: 0.0405661118088 0.0743258471296 55% => OK
Sentence topic coherence SD: 0.0458779234102 0.0701772020484 65% => OK
Paragraph topic coherence: 0.073431369624 0.128457276422 57% => OK
Paragraph topic coherence SD: 0.0487853128283 0.0628817314937 78% => OK

Essay readability:
automated_readability_index: 11.2 14.3799401198 78% => Automated_readability_index is low.
flesch_reading_ease: 68.1 48.3550499002 141% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.7 12.197005988 71% => OK
coleman_liau_index: 10.21 12.5979740519 81% => OK
dale_chall_readability_score: 7.57 8.32208582834 91% => OK
difficult_words: 88.0 98.500998004 89% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?

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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 472 350
No. of Characters: 2151 1500
No. of Different Words: 222 200
Fourth Root of Number of Words: 4.661 4.7
Average Word Length: 4.557 4.6
Word Length SD: 2.313 2.4
No. of Words greater than 5 chars: 126 100
No. of Words greater than 6 chars: 102 80
No. of Words greater than 7 chars: 64 40
No. of Words greater than 8 chars: 37 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.522 21.0
Sentence Length SD: 8.23 7.5
Use of Discourse Markers (%): 0.478 0.12
Sentence-Text Coherence: 0.281 0.35
Sentence-Para Coherence: 0.479 0.50
Sentence-Sentence Coherence: 0.051 0.07
Number of Paragraphs: 5 5