Mesa Foods, a manufacturer of snack foods that currently markets its products within a
relatively small region of the country, has strong growth potential. Mesa enjoyed a 20 percent
increase in profits last year, and its best-selling product, Diabolique Salsa, has had increased
sales over each of the past three years. Since Omni Inc. is interested in reaching 14-to-25 year
olds, the age group that consumes the most snack food, we should buy Mesa Foods, and
concentrate in particular on marketing Diabolique Salsa throughout the country.
The strategic planning department of the Omni Inc. suggests that The Omni. Inc. should buy Mesa foods and concentrate in particular on marketing Diabolique Salsa throughout the country. This recommendation is based on some assumptions. But these assumption are not supported by logical evidence. So, the recommendation is not convincing.
Firstly, Citings Mesa foods growth potential, the memo suggest that Mesa foods currently markets its products in relatively small region of the country and assumes that it will be beneficiary for Omni. Inc. to buy Mesa foods and spread it nationwide. It is right that Mesa foods is popular in small region but it will not get same preference form all people of the country. So, this assumption will more persuasive, if memo can give evidence to bolster it.
In addition, Memo says about mesa's 20 percent increasing in profit and It’s best selling product to support it's recommendation. Though Diabolique is the best Selling product of Mesa foods, it can be occurred that when this product spread throughout the nation. would not get same popularity. Also, the Mesa foods will not make same profit in the long run. In the consequence, The Omnic Inc. will face loss. Moreover, If memo can give sufficient amount of evidences that Diabolique salsa will get same preference from the nationwide then the recommendation will more substantiate.
Finally, Memo says that Omnic Inc. is interested in reaching 14 to 25 years old and the age group consumes more snack food.Though it claims that the 14 to 25 year old people are very much interested in snack food, it do not give any evidence to support it.It can be possible that people from 12 to 45 or another range prefer snack food. Also, it can be possible that a large number of people of 14 to 25 year old of small area are prefer snack food and when Mesa foods will spread throughout nation this number would decrease. So, before suggesting Omni inc. to buy Mesa foods the strategic planning department should sufficient amounts of evidence to prove this recommendation is correct.
In conclusion, though a memorandum from the strategic planning department at Omni inc. recommends buying Mesa foods and promoting sell of Diabolique salsa throughout the country, these recommendation is based on series of unsubstantiated assumption and not backed by proper evidences. If the strategic planning department gives more evidence to support recommendation then it will cogent. Before buying Mesa foods, Omni Inc should conduct further investigation whether or not it will be beneficiary for them.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-09-23 | King kobra | 83 | view |
| 2017-11-04 | zenith222 | 50 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 424 350
No. of Characters: 2112 1500
No. of Different Words: 177 200
Fourth Root of Number of Words: 4.538 4.7
Average Word Length: 4.981 4.6
Word Length SD: 2.837 2.4
No. of Words greater than 5 chars: 141 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 78 40
No. of Words greater than 8 chars: 59 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.2 21.0
Sentence Length SD: 14.059 7.5
Use of Discourse Markers (%): 0.7 0.12
Sentence-Text Coherence: 0.342 0.35
Sentence-Para Coherence: 0.541 0.50
Sentence-Sentence Coherence: 0.1 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 241, Rule ID: THIS_NNS[2]
Message: Did you mean 'this assumption' or 'these assumptions'?
Suggestion: this assumption; these assumptions
...ation is based on some assumptions. But these assumption are not supported by logical evidence. ...
^^^^^^^^^^^^^^^^
Line 5, column 343, Rule ID: FROM_FORM[4]
Message: Did you mean 'from'?
Suggestion: from
...ion but it will not get same preference form all people of the country. So, this ass...
^^^^
Line 9, column 267, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Would
...s product spread throughout the nation. would not get same popularity. Also, the Mesa...
^^^^^
Line 13, column 124, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Though
... the age group consumes more snack food.Though it claims that the 14 to 25 year old pe...
^^^^^^
Line 13, column 218, Rule ID: IT_VBZ[1]
Message: Did you mean 'does'?
Suggestion: does
... very much interested in snack food, it do not give any evidence to support it.It ...
^^
Line 13, column 257, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: It
... do not give any evidence to support it.It can be possible that people from 12 to ...
^^
Line 13, column 368, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...ack food. Also, it can be possible that a large number of people of 14 to 25 year old of small ar...
^^^^^^^^^^^^^^^^^
Line 13, column 432, Rule ID: BEEN_PART_AGREEMENT[1]
Message: Consider using a past participle here: 'preferred'.
Suggestion: preferred
... of 14 to 25 year old of small area are prefer snack food and when Mesa foods will spr...
^^^^^^
Line 13, column 528, Rule ID: SENTENCE_FRAGMENT[4]
Message: “So , before” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...hout nation this number would decrease. So, before suggesting Omni inc. to buy Mesa foods ...
^^^^^^^^^^
Line 13, column 560, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: To
...crease. So, before suggesting Omni inc. to buy Mesa foods the strategic planning d...
^^
Line 17, column 88, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Recommends
...ategic planning department at Omni inc. recommends buying Mesa foods and promoting sell of...
^^^^^^^^^^
Line 17, column 180, Rule ID: THIS_NNS[2]
Message: Did you mean 'this recommendation' or 'these recommendations'?
Suggestion: this recommendation; these recommendations
...iabolique salsa throughout the country, these recommendation is based on series of unsubstantiated a...
^^^^^^^^^^^^^^^^^^^^
Line 17, column 286, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ion and not backed by proper evidences. If the strategic planning department gives...
^^
Line 17, column 462, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...nc should conduct further investigation whether or not it will be beneficiary for them.
^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, firstly, if, moreover, so, then, in addition, in conclusion, in particular
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 20.0 12.9520958084 154% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 24.0 16.3942115768 146% => OK
Performance on vocabulary words:
No of characters: 2187.0 2260.96107784 97% => OK
No of words: 422.0 441.139720559 96% => OK
Chars per words: 5.18246445498 5.12650576532 101% => OK
Fourth root words length: 4.53239876712 4.56307096286 99% => OK
Word Length SD: 2.92147036717 2.78398813304 105% => OK
Unique words: 178.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.421800947867 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 654.3 705.55239521 93% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 68.9888615485 57.8364921388 119% => OK
Chars per sentence: 84.1153846154 119.503703932 70% => OK
Words per sentence: 16.2307692308 23.324526521 70% => OK
Discourse Markers: 3.88461538462 5.70786347227 68% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 14.0 5.25449101796 266% => Less language errors wanted.
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 12.0 4.67664670659 257% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.298013339338 0.218282227539 137% => OK
Sentence topic coherence: 0.0795627300892 0.0743258471296 107% => OK
Sentence topic coherence SD: 0.0978619245647 0.0701772020484 139% => OK
Paragraph topic coherence: 0.183959571992 0.128457276422 143% => OK
Paragraph topic coherence SD: 0.0899157300322 0.0628817314937 143% => OK
Essay readability:
automated_readability_index: 11.1 14.3799401198 77% => Automated_readability_index is low.
flesch_reading_ease: 55.24 48.3550499002 114% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 12.47 12.5979740519 99% => OK
dale_chall_readability_score: 7.84 8.32208582834 94% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 5.0 12.3882235529 40% => Linsear_write_formula is low.
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.