The cynosure of this statement is to restore the late-night program to its former lever so that more viewers can be attracted and loss of advertising revenues can be avoided. At first glance, the business manager's concern and memorandum inclines us to agree on the conclusion. The reasons stated such as viewers complaints and local business cancelling contracts seems appropriated but analyzing it in-depth, leads to certain questions that are vital to be known to validate the statement.
Firstly, in late night program, that covers national news and devote less time to weather and local news, the targeted audience is not known. The motive of this change could be to reach a higher numbers of audience and expand the business. On including the statistics of the increased customer base to this point, it will be help us get a clear picture of the purpose of changing the pattern of late-night program and whether the purpose( of change) was resolved or not. Also, in case the purpose was to increase viewers, this will enables us to analyze the customer base as increased or decreased from previous year.
Secondly, shifting light of the customers complaints on forecast and local news, it is important to focus on the type of complaints obtained. There is a probability that the weather forecast, even if live for certain time, is incorrect and not helping to gain correct data for the viewers. Apart from incorrect forecast, certain type of news tend to create agitation amongst citizens certain news also tend to follow the media trials( even if banned) , which could be a form of complaint reported by locals. Such reason tend to increase the complaints reported by the viewers. Thus, it is important for us to know the type of complaints associated
Moreover, a problem shared was of local businesses that used to advertise are cancelling contacts. In such matters, trivials details tend to add tremendous value thus it is important to know whether the importance during such time(for advertisement) was given to biased businesses or all equally payed advertisements. It could also be seen with a different perspective that the news channel might be fetching national level business during that time thus increasing the competition for local business thus enabling them to draw back from advertisements. Apart from just competition, the business might be shut thus not requiring the advertisement any longer. Here the analysis on status of contracts and the type of business associated comes in play so that it can be known to us the key reason to drop-out of business was less coverage in night program or not.
On extending the above point, it is important to know that the coverage of weather and local news are only at the late night program or any other time. If the coverage is on any other time than the concern of business manager that only late-night program impacts business is fallacious.
All the above stated factors like purpose of change( covering national news more), type of complaints, status of local business( who cancelled contract) and duration of news are key factors that require analysis. After gathering data on these points, the business manager will be able to take decisions.
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Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 534 350
No. of Characters: 2623 1500
No. of Different Words: 230 200
Fourth Root of Number of Words: 4.807 4.7
Average Word Length: 4.912 4.6
Word Length SD: 2.654 2.4
No. of Words greater than 5 chars: 190 100
No. of Words greater than 6 chars: 163 80
No. of Words greater than 7 chars: 113 40
No. of Words greater than 8 chars: 60 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.7 21.0
Sentence Length SD: 8.391 7.5
Use of Discourse Markers (%): 0.7 0.12
Sentence-Text Coherence: 0.322 0.35
Sentence-Para Coherence: 0.322 0.50
Sentence-Sentence Coherence: 0.16 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 206, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
... avoided. At first glance, the business managers concern and memorandum inclines us to a...
^^^^^^^^
Line 2, column 530, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'enable'
Suggestion: enable
...pose was to increase viewers, this will enables us to analyze the customer base as incr...
^^^^^^^
Line 3, column 448, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...o follow the media trials even if banned , which could be a form of complaint repo...
^^
Line 5, column 152, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...e late night program or any other time. If the coverage is on any other time than ...
^^
Transition Words or Phrases used:
also, but, first, firstly, if, moreover, second, secondly, so, thus, apart from, as to, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 30.0 19.6327345309 153% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 79.0 55.5748502994 142% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2676.0 2260.96107784 118% => OK
No of words: 534.0 441.139720559 121% => OK
Chars per words: 5.01123595506 5.12650576532 98% => OK
Fourth root words length: 4.80712388197 4.56307096286 105% => OK
Word Length SD: 2.72570794432 2.78398813304 98% => OK
Unique words: 238.0 204.123752495 117% => OK
Unique words percentage: 0.445692883895 0.468620217663 95% => OK
syllable_count: 837.0 705.55239521 119% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 9.0 4.22255489022 213% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 49.6245906784 57.8364921388 86% => OK
Chars per sentence: 133.8 119.503703932 112% => OK
Words per sentence: 26.7 23.324526521 114% => OK
Discourse Markers: 4.75 5.70786347227 83% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.316823649065 0.218282227539 145% => OK
Sentence topic coherence: 0.105996997229 0.0743258471296 143% => OK
Sentence topic coherence SD: 0.0977964699056 0.0701772020484 139% => OK
Paragraph topic coherence: 0.175824495755 0.128457276422 137% => OK
Paragraph topic coherence SD: 0.0684852682286 0.0628817314937 109% => OK
Essay readability:
automated_readability_index: 15.5 14.3799401198 108% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 12.07 12.5979740519 96% => OK
dale_chall_readability_score: 8.56 8.32208582834 103% => OK
difficult_words: 123.0 98.500998004 125% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.