The following is taken from a memo from the advertising director o the super Screen Movie Production Company
In the memo, the advertising director of a movie production company mentioned that fewer people attended Super Screen movies last year though they were receiving more positive reviews from movie reviewers. He attributes these facts to the public's lack of awareness and further recommends the allocation of more funding to adversiting.While I sympathize with the director's enthusiasm in boosting the revenue, ther are certain questions that need to be evaluated before drawing the conclusion about whether or not to increase advertising budget.
First, we need to know whether the audience of Super Screen movies have the same taste as the movie reviewers. Or to put it more clear, movies produced by Super Screen may be welcomed among movie reviewers, but are they receiving similar compliments from the audience as well? If the audience do not like Super Screen-produced movies as professional reviews do, then the increase in advertising budget would be unnecessary, because the audience will not be more interested even if they know about the movie. On the other hand, if the audience also give the same positive reviews as movie reviewers, then it is possible that the bad financial performane is due to lack of public awareness and thus necessite more advertising budget.
Second, let's acknowledge for now that the movies produced by Super Screen are of good quality and receive positive reviews both from movie reviewers and the audience. We still need to answer the question of how many movies Super Screen produced last year compared with former years? If the Super Screeen produced less movies last year, it is natual that there was less attendance in all even though the average attendance for any one movie remain the same. If this is the case, the Super Screen should work on making more movies rather than investing in advertising.
Even if lack of public awareness of that movies produced by Super Screen of good quality is the reason behind dropping attendance, there is still a question concerning the most suitable channels for market promotion. Is advertising really the best way to promote public awareness of the movies? Many other channels, such as attending movie festivals and cooperating with popular movie stars, can also greatly stimulate public awareness, probably in a more efficient way. If other methods can promote public awareness better and cheaper than advertising, then it would be unwise to spend more money on advertising rather than the more effective ways.
In conclusion, the director's anaylsis and recommendation may be sensible but we can not make the final decision before careful consideration of the questions mentioned above.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 432 350
No. of Characters: 2207 1500
No. of Different Words: 198 200
Fourth Root of Number of Words: 4.559 4.7
Average Word Length: 5.109 4.6
Word Length SD: 2.68 2.4
No. of Words greater than 5 chars: 164 100
No. of Words greater than 6 chars: 119 80
No. of Words greater than 7 chars: 93 40
No. of Words greater than 8 chars: 60 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.8 21.0
Sentence Length SD: 9.159 7.5
Use of Discourse Markers (%): 0.933 0.12
Sentence-Text Coherence: 0.407 0.35
Sentence-Para Coherence: 0.64 0.50
Sentence-Sentence Coherence: 0.199 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 335, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: While
...location of more funding to adversiting.While I sympathize with the directors enthusi...
^^^^^
Line 1, column 363, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...adversiting.While I sympathize with the directors enthusiasm in boosting the revenue, the...
^^^^^^^^^
Line 1, column 498, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...ted before drawing the conclusion about whether or not to increase advertising budget. Fi...
^^^^^^^^^^^^^^
Line 9, column 314, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun movies is countable.
Suggestion: fewer
...er years? If the Super Screeen produced less movies last year, it is natual that the...
^^^^
Transition Words or Phrases used:
also, but, first, if, may, really, second, so, still, then, thus, well, while, in conclusion, such as, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2261.0 2260.96107784 100% => OK
No of words: 431.0 441.139720559 98% => OK
Chars per words: 5.24593967517 5.12650576532 102% => OK
Fourth root words length: 4.55637350225 4.56307096286 100% => OK
Word Length SD: 2.77392527293 2.78398813304 100% => OK
Unique words: 205.0 204.123752495 100% => OK
Unique words percentage: 0.475638051044 0.468620217663 101% => OK
syllable_count: 711.9 705.55239521 101% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 61.1455821971 57.8364921388 106% => OK
Chars per sentence: 150.733333333 119.503703932 126% => OK
Words per sentence: 28.7333333333 23.324526521 123% => OK
Discourse Markers: 8.0 5.70786347227 140% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.31146311379 0.218282227539 143% => OK
Sentence topic coherence: 0.125117979154 0.0743258471296 168% => OK
Sentence topic coherence SD: 0.103083651464 0.0701772020484 147% => OK
Paragraph topic coherence: 0.178714399239 0.128457276422 139% => OK
Paragraph topic coherence SD: 0.0994390221485 0.0628817314937 158% => OK
Essay readability:
automated_readability_index: 17.7 14.3799401198 123% => OK
flesch_reading_ease: 34.6 48.3550499002 72% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.4 12.197005988 126% => OK
coleman_liau_index: 13.76 12.5979740519 109% => OK
dale_chall_readability_score: 8.25 8.32208582834 99% => OK
difficult_words: 88.0 98.500998004 89% => OK
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.