In the argument made by the advertising director of the Super Screen Movie Production Company, he recommends that the company should allocate a greater share of its budget next year to reaching the public through advertising. His claims and argument seem valid in first glance, but as one delves into the details, it can be easily recognized that the author is basing his recommendation on unproven assumptions and vague terminology. This recommendation must be thoroughly analyzed before being implemented.
Firstly the author claims that fewer people attended the movies produced by Super Screen during the past year than in any other year. But the exact degree of difference or the number of attendees is not provided. It may be that the difference is minute enough to not make much difference in revenue. The author must have provided a number to back his claim, which would have strengthened it.
There could be many reasons for the people to not attend movie shows produced by the production house. The author forgot to mention that this fall in numbers affected Super Screen only, or other movie production companies too. The online movie streaming platform has been disrupting the movie theater business since last year, which could be the reason behind the claimed issue, instead of lack of advertising. Or, it could also be the case that the movies released by the production house may have been conflicting with some major blockbusters released in the past year. These facts, if answered, would have solidified the author's claim to a huge extent.
Another claim by the author that the percentage of positive reviews increased in the past year is also based without a number. The difference may not even be noticeable. It can also be that the released movies appealed to a particular segment of the society, leading to positive reviews and the other segments did not have shown much interest. Specifying more details about the positive reviews and the types of movies released over the past year, if they addressed a global audience or not, would have helped the author with his argument on a huge scale.
Thus, it can be summarised that the director of advertising of the Super Screen Movie Production Company is asking for a larger budget for advertising next year on vague assumptions and without any data to prove them right. An intensive research and clear data may help the author solidify his argument.
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Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 404 350
No. of Characters: 1981 1500
No. of Different Words: 195 200
Fourth Root of Number of Words: 4.483 4.7
Average Word Length: 4.903 4.6
Word Length SD: 2.585 2.4
No. of Words greater than 5 chars: 141 100
No. of Words greater than 6 chars: 96 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 39 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.444 21.0
Sentence Length SD: 9.61 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.333 0.35
Sentence-Para Coherence: 0.547 0.50
Sentence-Sentence Coherence: 0.063 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
also, but, first, firstly, if, may, so, then, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2028.0 2260.96107784 90% => OK
No of words: 404.0 441.139720559 92% => More content wanted.
Chars per words: 5.0198019802 5.12650576532 98% => OK
Fourth root words length: 4.48327461151 4.56307096286 98% => OK
Word Length SD: 2.63348655701 2.78398813304 95% => OK
Unique words: 198.0 204.123752495 97% => OK
Unique words percentage: 0.490099009901 0.468620217663 105% => OK
syllable_count: 629.1 705.55239521 89% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 56.9391054408 57.8364921388 98% => OK
Chars per sentence: 112.666666667 119.503703932 94% => OK
Words per sentence: 22.4444444444 23.324526521 96% => OK
Discourse Markers: 2.77777777778 5.70786347227 49% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.317618033955 0.218282227539 146% => OK
Sentence topic coherence: 0.107008190912 0.0743258471296 144% => OK
Sentence topic coherence SD: 0.130590557126 0.0701772020484 186% => OK
Paragraph topic coherence: 0.187578818149 0.128457276422 146% => OK
Paragraph topic coherence SD: 0.0634622315179 0.0628817314937 101% => OK
Essay readability:
automated_readability_index: 13.4 14.3799401198 93% => Automated_readability_index is low.
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.13 12.5979740519 96% => OK
dale_chall_readability_score: 8.01 8.32208582834 96% => OK
difficult_words: 84.0 98.500998004 85% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.