"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
If the television company returns to their previous state by restoring the time devoted to weather and local news , they will regain their viewer's compliance and the contracts the had the contracts with local business and it's the argument here.
Before expecting the success of this memorandum some evidences are required to be evaluated.
First of all , the information about area coverage of the television station should be gathered to evaluate the basis of the complains of the viewer's . Are the complains coming from most of there areas the station cover? If so then they would stick with their memorandum and decision and might attract more viewers by devoting to weather and local news to its former level.
They also need to find out all the reasons of decreased interest of the viewers. Perhaps they are not interested because the program is telecast-ed at late night which is actually sleeping hour. Local businesses might show interest if they telecast earlier and the news is viewed by more people.
If they don't want to loose any further advertising revenues , they need to do research on the current market. They need to know the valid reason of the cancellation of advertising contracts local businesses. Whether they are canceling due to decreasing number of viewers or they have found another television station which will advertise at cheaper rate.
It might happen that restoring time to the former level is not enough and the viewers demands more time on local news and weather than it's previous time. Then the company have go with the viewers demand and should increase the time to attract more viewers.
Other television station may broadcast national, local, weather as well as international news which is actually attracting more viewers.
All these evidences are needed to evaluate before restoring the time to weather and local news to its former level.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-31 | tomlee0205 | 78 | view |
| 2023-08-27 | yirtusemla | 50 | view |
| 2023-08-19 | riyarmy | 58 | view |
| 2023-07-30 | aryaman | 58 | view |
| 2023-07-27 | searchinglife06 | 66 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 311 350
No. of Characters: 1543 1500
No. of Different Words: 154 200
Fourth Root of Number of Words: 4.199 4.7
Average Word Length: 4.961 4.6
Word Length SD: 2.497 2.4
No. of Words greater than 5 chars: 109 100
No. of Words greater than 6 chars: 91 80
No. of Words greater than 7 chars: 57 40
No. of Words greater than 8 chars: 34 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.214 21.0
Sentence Length SD: 7.775 7.5
Use of Discourse Markers (%): 0.643 0.12
Sentence-Text Coherence: 0.362 0.35
Sentence-Para Coherence: 0.362 0.50
Sentence-Sentence Coherence: 0.066 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 114, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...e time devoted to weather and local news , they will regain their viewers complian...
^^
Line 1, column 223, Rule ID: IT_IS[17]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...d the contracts with local business and its the argument here. Before expecting t...
^^^
Line 1, column 246, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Before” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...cal business and its the argument here. Before expecting the success of this memorandu...
^^^^^^^^
Line 3, column 13, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...required to be evaluated. First of all , the information about area coverage of ...
^^
Line 3, column 150, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...he basis of the complains of the viewers . Are the complains coming from most of t...
^^
Line 5, column 9, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...news is viewed by more people. If they dont want to loose any further advertising r...
^^^^
Line 5, column 22, Rule ID: LOOSE_LOSE[3]
Message: Did you mean 'lose' (= miss, waste, suffer the loss etc.)?
Suggestion: lose
...d by more people. If they dont want to loose any further advertising revenues , they...
^^^^^
Line 5, column 60, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...o loose any further advertising revenues , they need to do research on the current...
^^
Line 6, column 176, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'gone'.
Suggestion: gone
...ts previous time. Then the company have go with the viewers demand and should incr...
^^
Transition Words or Phrases used:
actually, also, first, if, may, so, then, well, as well as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 42.0 55.5748502994 76% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1573.0 2260.96107784 70% => OK
No of words: 310.0 441.139720559 70% => More content wanted.
Chars per words: 5.07419354839 5.12650576532 99% => OK
Fourth root words length: 4.19604776685 4.56307096286 92% => OK
Word Length SD: 2.54176242186 2.78398813304 91% => OK
Unique words: 151.0 204.123752495 74% => More unique words wanted.
Unique words percentage: 0.487096774194 0.468620217663 104% => OK
syllable_count: 484.2 705.55239521 69% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 41.3873840144 57.8364921388 72% => OK
Chars per sentence: 104.866666667 119.503703932 88% => OK
Words per sentence: 20.6666666667 23.324526521 89% => OK
Discourse Markers: 4.8 5.70786347227 84% => OK
Paragraphs: 8.0 5.15768463074 155% => Less paragraphs wanted.
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.278785458601 0.218282227539 128% => OK
Sentence topic coherence: 0.101453079592 0.0743258471296 136% => OK
Sentence topic coherence SD: 0.0911788109257 0.0701772020484 130% => OK
Paragraph topic coherence: 0.137820672444 0.128457276422 107% => OK
Paragraph topic coherence SD: 0.0979528991752 0.0628817314937 156% => OK
Essay readability:
automated_readability_index: 12.8 14.3799401198 89% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.13 12.5979740519 96% => OK
dale_chall_readability_score: 8.14 8.32208582834 98% => OK
difficult_words: 69.0 98.500998004 70% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.