Today, the high sales of popular consumer goods reflect the power of advertising and not the real need of the society in which they are sold. To what extend do you agree or disagree?
Although customers are aware of their requirements, they get easily influenced by what is advertised to them via various mediums. This essay will demonstrate how I think the society is manipulated by brands that want you to believe you desire their products over and above your needs.
Marketing brainwashes the customer and convinces them that they need a certain product over another. . Brands work with experts in the field to create communication that not only peaks the viewer’s interest but also gets them to make a purchase. D’damas diamonds, for instance, created TV and print commercials where the man is proposing to his future wife with a diamond ring. Untill this time, it wasn’t common to ask someone to marry you with a diamond ring. This brand convinced the customer that a ring was needed and urged them to believe the bigger the diamond the better. The need for someone who wants to get married is to plan and save money for the future, but D’damas changed it to use all that money to buy an expensive ring.
Another reason for me to believe that advertising is how multi-national organizations can create a need where there is not one and change social norms to incorporate their products seamlessly into the consumers day-to-day lives. One such example is of a breakfast cereal called Quaker Oats, where they created a campaign by partnering with health consultants and nutrionists. They showcased advertisements where the experts are talking about the benefits of a healthy breakfast and how it is the most important meal of the day. A new worldwide norm was developed due to the success of this advertising campaign. Cereals are now a staple in everyone’s diet irrespective of its health benefits. Here it clearly shows that needs are secondary
In conclusion, advertising plays a very important role when it comes to increasing sales of consumer goods in the society irrespective of their need.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-09-27 | KarishmaKaul | 84 | view |
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Grammar and spelling errors:
Line 1, column 286, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...eir products over and above your needs. Marketing brainwashes the customer and c...
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Line 3, column 102, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ey need a certain product over another. . Brands work with experts in the field t...
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Line 3, column 741, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ll that money to buy an expensive ring. Another reason for me to believe that ad...
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Line 5, column 740, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...t clearly shows that needs are secondary In conclusion, advertising plays a very ...
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Transition Words or Phrases used:
also, but, if, second, so, for instance, i think, in conclusion, talking about
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 13.1623246493 106% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 13.0 7.30460921844 178% => OK
Pronoun: 36.0 24.0651302605 150% => Less pronouns wanted
Preposition: 41.0 41.998997996 98% => OK
Nominalization: 2.0 8.3376753507 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1614.0 1615.20841683 100% => OK
No of words: 321.0 315.596192385 102% => OK
Chars per words: 5.02803738318 5.12529762239 98% => OK
Fourth root words length: 4.23278547379 4.20363070211 101% => OK
Word Length SD: 2.85781115598 2.80592935109 102% => OK
Unique words: 185.0 176.041082164 105% => OK
Unique words percentage: 0.576323987539 0.561755894193 103% => OK
syllable_count: 491.4 506.74238477 97% => OK
avg_syllables_per_word: 1.5 1.60771543086 93% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 1.0 4.76152304609 21% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 41.4153303963 49.4020404114 84% => OK
Chars per sentence: 115.285714286 106.682146367 108% => OK
Words per sentence: 22.9285714286 20.7667163134 110% => OK
Discourse Markers: 5.57142857143 7.06120827912 79% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 4.0 5.01903807615 80% => OK
Sentences with positive sentiment : 14.0 8.67935871743 161% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 3.4128256513 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.150329463839 0.244688304435 61% => OK
Sentence topic coherence: 0.0508898265578 0.084324248473 60% => OK
Sentence topic coherence SD: 0.0490173233241 0.0667982634062 73% => OK
Paragraph topic coherence: 0.113068356154 0.151304729494 75% => OK
Paragraph topic coherence SD: 0.055293629317 0.056905535591 97% => OK
Essay readability:
automated_readability_index: 13.7 13.0946893788 105% => OK
flesch_reading_ease: 57.61 50.2224549098 115% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.7 11.3001002004 95% => OK
coleman_liau_index: 12.19 12.4159519038 98% => OK
dale_chall_readability_score: 8.56 8.58950901804 100% => OK
difficult_words: 78.0 78.4519038076 99% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.