The pie chart demonstrate online sales of books, clothes, travel and films/music in New Zealand between 2003 and 2013.
Overall, the sales of book and film/music went higher over the decade , while online sales of travel clothes dipped.
Travel industries made 36% of total online sales in New Zealand in 2003 which was highest. Their digital sales declined significantly after a decade and reached 29%. Similarly the percentage of online sales by the clothes was exactly 24% in 2003 and this figure dropped by almost 8%.
Finally online sales of film/music rose sharply from 21% in 2003 to 33% and became the largest online selling industry in 2013. Even the online book sale was the least in 2003 only 19%, this percentage improved marginally to 22% over the decade.
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