Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly. Given WCQP's recent success with call-in advice programming, and citing a nationwide survey indicating that many radio listeners are quite interested in such programs, the station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening area.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the recommendation of station manager of KICK in Medway, he/she concludes that including more in-call advice programmes would help towards gaining a larger audience for the show in a fashion similar to that of WCQP in Rockville. However the recommedation hinges on some key arguments which if proved false would debilitate the efficacy of the recommendation.
Firstly, was the call-in advice programme the main reason for increase in the share of radio audience for WCQP? It may be the case, that certain competing radio shows were closed down or had a dip in the quality of their shows thereby resulting in viewers shifting to WCQP. This would result in increasing the audience share of the the programme with no notable contribution from the new initiative. It may also be the case that there was a increase in the percentage of population that listens to the radio. Maybe a large amount of new radio listeners shifted into the area or many people started listening to the radio. This would also result in an increase in the share of WCQP audience which cannot be attributed to the call-in advice programme.
Secondly, the author cites the nationwide survey as another reason, but are those surverys accurate? Maybe the survey interviewed a higher amount of call-in programmes fans as compared to general radio fans. In that case the survey would misrepresent the number of listeners who are fans of such programmes. The nationwide survey would inflate the popularity of call in programmes when in fact it is not as popular as it is touted to be. The survey also uses an ambiguous term "such programmes" which could encompass call in-advice as well as many similar programmes ideated throughout the country. Maybe certain other programmes of the same category are very popular and they are widely listened throughout the populace. Maybe the call-in programmes actually rank pretty low in the category but is considered popular just because it lies in the same category as other popular programmes. In this case the survey would grossly misrepresent the popularity of call in programmes and would generate false results.
Finally, are both locations similar in their demographic and listening tastes? Maybe majority in Rockville consists of retired people who like to listen and consult with the call-in advice programmes, while Medway consists of a younger population who believe in sorting out problems themselves. Then implementing this programmes in Medway would not reap similar results as it did in Rockville. Maybe the preferences of Medway residents are wildly different than those of Rockville and they prefer the current set of content. Changing the programme may even have a deleterious effect on the popularity of the radio station. Instead of an increase in the audience share, tampering with tried and tested routine may drive away the previously estabilished audience.
In conclusion, it is possible that introducing programmes similar to Rockville in Medway, will produce similar results - however the author needs to provide extra evidence i.e more details on the reasons for growth of WCQP, accuracy and reliability of the survey and taste of the local audience in order to make his recommendations foolproof. If author fails to provide evidence on aforementioned arguments, it would hurt the tenability of his/her recommendations significantly.
| Post date | Users | Rates | Link to Content |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 9 2
No. of Spelling Errors: 12 2
No. of Sentences: 24 15
No. of Words: 545 350
No. of Characters: 2779 1500
No. of Different Words: 241 200
Fourth Root of Number of Words: 4.832 4.7
Average Word Length: 5.099 4.6
Word Length SD: 2.832 2.4
No. of Words greater than 5 chars: 213 100
No. of Words greater than 6 chars: 169 80
No. of Words greater than 7 chars: 110 40
No. of Words greater than 8 chars: 77 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.708 21.0
Sentence Length SD: 8.984 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.315 0.35
Sentence-Para Coherence: 0.315 0.50
Sentence-Sentence Coherence: 0.093 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 233, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...n similar to that of WCQP in Rockville. However the recommedation hinges on some key ar...
^^^^^^^
Line 1, column 294, Rule ID: IF_IS[2]
Message: Did you mean 'is'?
Suggestion: is
...tion hinges on some key arguments which if proved false would debilitate the effic...
^^
Line 2, column 328, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...ult in increasing the audience share of the the programme with no notable contribution ...
^^^^^^^
Line 2, column 328, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...ult in increasing the audience share of the the programme with no notable contribution ...
^^^^^^^
Line 2, column 439, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... It may also be the case that there was a increase in the percentage of populatio...
^
Line 3, column 275, Rule ID: WHO_NOUN[1]
Message: A noun should not follow "who". Try changing to a verb or maybe to 'who is a are'.
Suggestion: who is a are
...ld misrepresent the number of listeners who are fans of such programmes. The nationwide...
^^^^^^^
Line 4, column 457, Rule ID: RATHER_THEN[2]
Message: Did you mean 'different 'from''? 'Different than' is often considered colloquial style.
Suggestion: from
...f Medway residents are wildly different than those of Rockville and they prefer the ...
^^^^
Transition Words or Phrases used:
actually, also, but, finally, first, firstly, however, if, may, second, secondly, so, then, well, while, in conclusion, in fact, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 87.0 55.5748502994 157% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2839.0 2260.96107784 126% => OK
No of words: 542.0 441.139720559 123% => OK
Chars per words: 5.23800738007 5.12650576532 102% => OK
Fourth root words length: 4.82502781895 4.56307096286 106% => OK
Word Length SD: 2.92736474835 2.78398813304 105% => OK
Unique words: 255.0 204.123752495 125% => OK
Unique words percentage: 0.470479704797 0.468620217663 100% => OK
syllable_count: 909.9 705.55239521 129% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 55.0438587754 57.8364921388 95% => OK
Chars per sentence: 118.291666667 119.503703932 99% => OK
Words per sentence: 22.5833333333 23.324526521 97% => OK
Discourse Markers: 5.79166666667 5.70786347227 101% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.229476545865 0.218282227539 105% => OK
Sentence topic coherence: 0.0722732351819 0.0743258471296 97% => OK
Sentence topic coherence SD: 0.0668093561902 0.0701772020484 95% => OK
Paragraph topic coherence: 0.130621092706 0.128457276422 102% => OK
Paragraph topic coherence SD: 0.0932339339981 0.0628817314937 148% => OK
Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 40.69 48.3550499002 84% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.1 12.197005988 107% => OK
coleman_liau_index: 13.41 12.5979740519 106% => OK
dale_chall_readability_score: 8.57 8.32208582834 103% => OK
difficult_words: 132.0 98.500998004 134% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.