FRANCHISE AND INDIVIDUAL BUSINESSES
Both the reading passage and the listening lecture talk about whether owning a franchise of an existing bigger brand is advantageous over starting a new independent business oneself. The former supports the idea of owning a franchise by giving three important reasons, but the latter contradicts those citing the disadvantages and dark sides of owning a franchise.
First of all, the passage states that finding a reliable and cost-effective supplier for a new business owner is a herculean task. Owners often waste a lot of money on wrong suppliers with overpriced goods and services. A franchise eliminates this problem since the brand already has fixed suppliers, thereby preventing losses of the owners. The lecture, however, cites that franchise owners are often forced to buy goods and services from specific suppliers, even when much better cheaper options are available in the market. The owner ends up wasting money in franchise as he would have in starting a new business.
Secondly, the author claims that new business owners have to spend a considerable amount of money on advertising. Franchise owners do not need to worry about the same, since the brand already has an established image and is popular in the market. The lecturer contradicts this by giving a statistic that franchise owners are still supposed to spend around 6% of their income in sales, which is a considerable amount. Moreover, the advertising money spent by the brand is focused on its products and services as a whole, and not on the business of the specific franchise owner. Individual franchise owners aren’t benefitted by the company’s advertising campaigns, and still have to spend personally to promote themselves.
Finally, the text asserts that there is a security involved in owning a franchise as compared to starting a new business. There is a high failure rate among new businesses. On the other hand, the speaker maintains that although there is lesser risk involved in owning a franchise, it is still not secure. The speaker goes on to mention a third recent trend of buying an already existing independent business from its owner. Studies have suggested this option to be twice as better in early years than owning a franchise or starting a new business.
In conclusion, the speaker rebuts all the advantages that the author mentioned in the text in favour of owning a franchise, rendering it equally costly as a new independent business. The speaker, however, suggested a third successful business approach of buying out an existing independent business.
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Comments
Essay evaluations by e-grader
Transition Words or Phrases used:
but, finally, first, however, if, moreover, second, secondly, so, still, third, in conclusion, first of all, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 10.4613686534 124% => OK
Auxiliary verbs: 2.0 5.04856512141 40% => OK
Conjunction : 11.0 7.30242825607 151% => OK
Relative clauses : 9.0 12.0772626932 75% => More relative clauses wanted.
Pronoun: 19.0 22.412803532 85% => OK
Preposition: 54.0 30.3222958057 178% => OK
Nominalization: 1.0 5.01324503311 20% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2157.0 1373.03311258 157% => OK
No of words: 416.0 270.72406181 154% => Less content wanted.
Chars per words: 5.18509615385 5.08290768461 102% => OK
Fourth root words length: 4.51620172871 4.04702891845 112% => OK
Word Length SD: 2.87087170641 2.5805825403 111% => OK
Unique words: 198.0 145.348785872 136% => OK
Unique words percentage: 0.475961538462 0.540411800872 88% => More unique words wanted or less content wanted.
syllable_count: 672.3 419.366225166 160% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 13.0 8.23620309051 158% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 3.0 1.51434878587 198% => OK
Preposition: 3.0 2.5761589404 116% => OK
Performance on sentences:
How many sentences: 19.0 13.0662251656 145% => OK
Sentence length: 21.0 21.2450331126 99% => OK
Sentence length SD: 35.5681235482 49.2860985944 72% => OK
Chars per sentence: 113.526315789 110.228320801 103% => OK
Words per sentence: 21.8947368421 21.698381199 101% => OK
Discourse Markers: 6.63157894737 7.06452816374 94% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 9.0 4.33554083885 208% => Less positive sentences wanted.
Sentences with negative sentiment : 6.0 4.45695364238 135% => OK
Sentences with neutral sentiment: 4.0 4.27373068433 94% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.273113902206 0.272083759551 100% => OK
Sentence topic coherence: 0.0830584687081 0.0996497079465 83% => OK
Sentence topic coherence SD: 0.056520360176 0.0662205650399 85% => OK
Paragraph topic coherence: 0.148993510626 0.162205337803 92% => OK
Paragraph topic coherence SD: 0.0694407358739 0.0443174109184 157% => OK
Essay readability:
automated_readability_index: 14.0 13.3589403974 105% => OK
flesch_reading_ease: 50.16 53.8541721854 93% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 11.5 11.0289183223 104% => OK
coleman_liau_index: 12.82 12.2367328918 105% => OK
dale_chall_readability_score: 8.66 8.42419426049 103% => OK
difficult_words: 105.0 63.6247240618 165% => OK
linsear_write_formula: 11.0 10.7273730684 103% => OK
gunning_fog: 10.4 10.498013245 99% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
---------------------
Write the essay in 20 minutes.
Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Transition Words or Phrases used:
but, finally, first, however, if, moreover, second, secondly, so, still, third, in conclusion, first of all, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 10.4613686534 124% => OK
Auxiliary verbs: 2.0 5.04856512141 40% => OK
Conjunction : 11.0 7.30242825607 151% => OK
Relative clauses : 9.0 12.0772626932 75% => More relative clauses wanted.
Pronoun: 19.0 22.412803532 85% => OK
Preposition: 54.0 30.3222958057 178% => OK
Nominalization: 1.0 5.01324503311 20% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2157.0 1373.03311258 157% => OK
No of words: 416.0 270.72406181 154% => Less content wanted.
Chars per words: 5.18509615385 5.08290768461 102% => OK
Fourth root words length: 4.51620172871 4.04702891845 112% => OK
Word Length SD: 2.87087170641 2.5805825403 111% => OK
Unique words: 198.0 145.348785872 136% => OK
Unique words percentage: 0.475961538462 0.540411800872 88% => More unique words wanted or less content wanted.
syllable_count: 672.3 419.366225166 160% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 13.0 8.23620309051 158% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 3.0 1.51434878587 198% => OK
Preposition: 3.0 2.5761589404 116% => OK
Performance on sentences:
How many sentences: 19.0 13.0662251656 145% => OK
Sentence length: 21.0 21.2450331126 99% => OK
Sentence length SD: 35.5681235482 49.2860985944 72% => OK
Chars per sentence: 113.526315789 110.228320801 103% => OK
Words per sentence: 21.8947368421 21.698381199 101% => OK
Discourse Markers: 6.63157894737 7.06452816374 94% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 9.0 4.33554083885 208% => Less positive sentences wanted.
Sentences with negative sentiment : 6.0 4.45695364238 135% => OK
Sentences with neutral sentiment: 4.0 4.27373068433 94% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.273113902206 0.272083759551 100% => OK
Sentence topic coherence: 0.0830584687081 0.0996497079465 83% => OK
Sentence topic coherence SD: 0.056520360176 0.0662205650399 85% => OK
Paragraph topic coherence: 0.148993510626 0.162205337803 92% => OK
Paragraph topic coherence SD: 0.0694407358739 0.0443174109184 157% => OK
Essay readability:
automated_readability_index: 14.0 13.3589403974 105% => OK
flesch_reading_ease: 50.16 53.8541721854 93% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 11.5 11.0289183223 104% => OK
coleman_liau_index: 12.82 12.2367328918 105% => OK
dale_chall_readability_score: 8.66 8.42419426049 103% => OK
difficult_words: 105.0 63.6247240618 165% => OK
linsear_write_formula: 11.0 10.7273730684 103% => OK
gunning_fog: 10.4 10.498013245 99% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
---------------------
Write the essay in 20 minutes.
Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.