Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?
Nowadays, we are surrounded by many advertisements made by different companies in order to sell their products, so according to some, the most crucial factor contributing to high demands of commodities is the power of advertisement. Therefore, people purchase popular goods without thinking about whether they really need them or do not. In my opinion, I agree that advertisements have a significant impact on individuals’ way of shopping.
Firstly, the companies tend to introduce their products and tempt people to buy them. Advertisements are by far the best way to promote new products and win the attention of the crowd. It is believed that the more people get informed about the company’s products, the higher sales volumes will become. In other words, people mostly buy products based on information which have been received before. Therefore, the companies are constantly seeking for an array of tactics and strategies such as TV commercials, plastering walls with flyers, telemarketing and online ads to present the unique features of their products to persuade most people to pay.
The second point to consider is that manipulative advertisements which are made by companies and those misleading ads exaggerate the efficiency of some goods tempting people to purchase. For instance, some TV commercials target the elderly and sell healthcare products that postpone skin ageing. Moreover, inviting prominent celebrities to use and ensure these products convinces a majority of people to purchase without further ado. Actually, both company and the celebrity know that these types of products are just false claims. Hence, this way of marketing can create a superficial desire for individuals to buy the products though they really do not need them.
In conclusion, high volume sales of products point towards the power of advertisements rather than the actual requirements of the buyers. From my point of view, there is no doubt that advertising has a significant role in selling consumer goods.
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Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 441, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...impact on individuals’ way of shopping. Firstly, the companies tend to introduce...
^^^^^^
Transition Words or Phrases used:
actually, but, first, firstly, hence, if, moreover, really, second, so, therefore, for instance, in conclusion, no doubt, such as, in my opinion, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 13.1623246493 76% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 23.0 24.0651302605 96% => OK
Preposition: 46.0 41.998997996 110% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1704.0 1615.20841683 105% => OK
No of words: 316.0 315.596192385 100% => OK
Chars per words: 5.39240506329 5.12529762239 105% => OK
Fourth root words length: 4.21620550194 4.20363070211 100% => OK
Word Length SD: 3.04279022349 2.80592935109 108% => OK
Unique words: 186.0 176.041082164 106% => OK
Unique words percentage: 0.588607594937 0.561755894193 105% => OK
syllable_count: 522.0 506.74238477 103% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 5.0 2.52805611222 198% => OK
Subordination: 0.0 2.10420841683 0% => More adverbial clause wanted.
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 48.8473358764 49.4020404114 99% => OK
Chars per sentence: 113.6 106.682146367 106% => OK
Words per sentence: 21.0666666667 20.7667163134 101% => OK
Discourse Markers: 10.6666666667 7.06120827912 151% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 5.0 8.67935871743 58% => More positive sentences wanted.
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 6.0 3.4128256513 176% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.150526192378 0.244688304435 62% => OK
Sentence topic coherence: 0.0523106896479 0.084324248473 62% => OK
Sentence topic coherence SD: 0.0501146471055 0.0667982634062 75% => OK
Paragraph topic coherence: 0.107310424006 0.151304729494 71% => OK
Paragraph topic coherence SD: 0.0587096739338 0.056905535591 103% => OK
Essay readability:
automated_readability_index: 14.5 13.0946893788 111% => OK
flesch_reading_ease: 41.7 50.2224549098 83% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 13.98 12.4159519038 113% => OK
dale_chall_readability_score: 8.98 8.58950901804 105% => OK
difficult_words: 86.0 78.4519038076 110% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 441, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...impact on individuals’ way of shopping. Firstly, the companies tend to introduce...
^^^^^^
Transition Words or Phrases used:
actually, but, first, firstly, hence, if, moreover, really, second, so, therefore, for instance, in conclusion, no doubt, such as, in my opinion, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 13.1623246493 76% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 23.0 24.0651302605 96% => OK
Preposition: 46.0 41.998997996 110% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1704.0 1615.20841683 105% => OK
No of words: 316.0 315.596192385 100% => OK
Chars per words: 5.39240506329 5.12529762239 105% => OK
Fourth root words length: 4.21620550194 4.20363070211 100% => OK
Word Length SD: 3.04279022349 2.80592935109 108% => OK
Unique words: 186.0 176.041082164 106% => OK
Unique words percentage: 0.588607594937 0.561755894193 105% => OK
syllable_count: 522.0 506.74238477 103% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 5.0 2.52805611222 198% => OK
Subordination: 0.0 2.10420841683 0% => More adverbial clause wanted.
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 48.8473358764 49.4020404114 99% => OK
Chars per sentence: 113.6 106.682146367 106% => OK
Words per sentence: 21.0666666667 20.7667163134 101% => OK
Discourse Markers: 10.6666666667 7.06120827912 151% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 5.0 8.67935871743 58% => More positive sentences wanted.
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 6.0 3.4128256513 176% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.150526192378 0.244688304435 62% => OK
Sentence topic coherence: 0.0523106896479 0.084324248473 62% => OK
Sentence topic coherence SD: 0.0501146471055 0.0667982634062 75% => OK
Paragraph topic coherence: 0.107310424006 0.151304729494 71% => OK
Paragraph topic coherence SD: 0.0587096739338 0.056905535591 103% => OK
Essay readability:
automated_readability_index: 14.5 13.0946893788 111% => OK
flesch_reading_ease: 41.7 50.2224549098 83% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 13.98 12.4159519038 113% => OK
dale_chall_readability_score: 8.98 8.58950901804 105% => OK
difficult_words: 86.0 78.4519038076 110% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.