Is franchise the safer way to start a business?
There is a thing called a franchise that is a license issued by a large company to a small business, and most people see it as the least risky way to start a business. However, the lecture says that studies have raised some questions about the advantages of franchises.
The lecture first says that by signing the franchise, small business owners are forced to buy the large company's products, which are normally overpriced, meaning that they are more expensive than other products. In other words, the small company is forced to buy more expensive products to sell from the large company, instead of the cheaper products sold on the market.
The next question raised by studies is that instead of advertising the small business, the large company advertises its own company and its own products. Small businesses pay one-twentieth of their income to make the large company advertise for it, but the large company advertises for itself only. The small companies get little benefit. The benefit is much smaller than what the business will get if it spends one-fortieth of its income on advertising.
The last point that the lecture makes is that although franchises are more secure than starting an independent business, there is a safer way to start a business than a franchise: buying an existing company from a business manager. Research shows that this has twice as much chance of success than franchises.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2022-08-10 | ayumiyazaki | 75 | view |
Grammar and spelling errors:
Line 7, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...rtieth of its income on advertising. The last point that the lecture makes is th...
^^^
Transition Words or Phrases used:
but, first, however, if, so, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 10.4613686534 105% => OK
Auxiliary verbs: 1.0 5.04856512141 20% => OK
Conjunction : 3.0 7.30242825607 41% => More conjunction wanted.
Relative clauses : 9.0 12.0772626932 75% => More relative clauses wanted.
Pronoun: 18.0 22.412803532 80% => OK
Preposition: 22.0 30.3222958057 73% => OK
Nominalization: 1.0 5.01324503311 20% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1184.0 1373.03311258 86% => OK
No of words: 236.0 270.72406181 87% => More content wanted.
Chars per words: 5.01694915254 5.08290768461 99% => OK
Fourth root words length: 3.91947592106 4.04702891845 97% => OK
Word Length SD: 2.64380974403 2.5805825403 102% => OK
Unique words: 122.0 145.348785872 84% => More unique words wanted.
Unique words percentage: 0.516949152542 0.540411800872 96% => OK
syllable_count: 365.4 419.366225166 87% => OK
avg_syllables_per_word: 1.5 1.55342163355 97% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 3.25607064018 0% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 2.0 1.51434878587 132% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 10.0 13.0662251656 77% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 21.2450331126 108% => OK
Sentence length SD: 55.5647370191 49.2860985944 113% => OK
Chars per sentence: 118.4 110.228320801 107% => OK
Words per sentence: 23.6 21.698381199 109% => OK
Discourse Markers: 4.3 7.06452816374 61% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 1.0 4.27373068433 23% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.201419362014 0.272083759551 74% => OK
Sentence topic coherence: 0.0769545420044 0.0996497079465 77% => OK
Sentence topic coherence SD: 0.126701608989 0.0662205650399 191% => OK
Paragraph topic coherence: 0.142684552082 0.162205337803 88% => OK
Paragraph topic coherence SD: 0.126182294795 0.0443174109184 285% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 14.0 13.3589403974 105% => OK
flesch_reading_ease: 56.59 53.8541721854 105% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 11.1 11.0289183223 101% => OK
coleman_liau_index: 12.13 12.2367328918 99% => OK
dale_chall_readability_score: 8.32 8.42419426049 99% => OK
difficult_words: 53.0 63.6247240618 83% => More difficult words wanted.
linsear_write_formula: 13.0 10.7273730684 121% => OK
gunning_fog: 11.2 10.498013245 107% => OK
text_standard: 13.0 11.2008830022 116% => OK
What are above readability scores?
---------------------
Rates: 75.0 out of 100
Scores by essay e-grader: 22.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.