the following is taken from a memo from the advertising director of the Super Screen Movie production company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of the reviews are not reaching enough prospective viewers. Thus, the problem lies not with quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
Advertising is an important factor that affects the success of Super Screen movies.
The recent report from the marketing team stated that fewer people atted these movies than in any other year. But, the market conditions at that time has not been included in the report. It has not been specified if the various sectors of economy have been facing any crisis to be able to rightly compare the market conditions. Fewer people at the movies, can result due to inflation, war, pandemic or decraesing demand of the public for entertainment. This scenario has been overlooked while preapring the report.
Specific movies have been reported to an increased gain of positive responses from movie reviewers, during the past year. Therefore, it can be seen that the problem might be with some sort of crisis due to which only a select few were able to access these movies. The information of the background of these reviewers has not been included in the report. So, the consumer behaviou cannot be evaluated properly. The preference for only a few movies can also be result of the change in the outlook of the society in the past year. So, only specific movies could sit well with the audience.
Advertising to obtain the attention of prospective viewers has not been supported with any relevant explanation. Quality of the movies can be said to be good beacuse of the incraesed positive response but the genre of such movies being a factor of such responses has not been thought of. People's awareness about the good quality movies can be increased by advertising only upto a ceratin extent. Nothing about the age group of its audience, it has been able to attract, has been said. So, these movies might be able to satisfy only a select generation of people. Or due to the developing technology, people might prefer more easily accessible movies than one that requires physical presence at the screenings.
Allocation of a share of the budget for advertisisng is a positive step for marketing. However, such investments can be made only after proper analization of the demand scenario. Greater share of the budget, needs a far more promising prediction of gains. The budget trend of the Super Screen has not evaluated either. So, the effect on production and quality of the movies with a geater portion of its budget alloted to advertising, cannot be discerned.
The resource availability, trend of production costs, age group pf prospective viewers, available budget for the next year, upcoming market scenario, consumer preference, substitute for the movies and such needs to b
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-29 | Eurus Psycho Version | 55 | view |
| 2023-08-21 | riyarmy | 54 | view |
| 2023-08-14 | Saket Choudhary | 68 | view |
| 2023-08-13 | Fahim Shahriar Khan | 58 | view |
| 2023-08-11 | Tanvi Sanandiya | 55 | view |
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 13 2
No. of Sentences: 24 15
No. of Words: 431 350
No. of Characters: 2093 1500
No. of Different Words: 195 200
Fourth Root of Number of Words: 4.556 4.7
Average Word Length: 4.856 4.6
Word Length SD: 2.608 2.4
No. of Words greater than 5 chars: 162 100
No. of Words greater than 6 chars: 103 80
No. of Words greater than 7 chars: 78 40
No. of Words greater than 8 chars: 52 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.958 21.0
Sentence Length SD: 6.674 7.5
Use of Discourse Markers (%): 0.458 0.12
Sentence-Text Coherence: 0.324 0.35
Sentence-Para Coherence: 0.54 0.50
Sentence-Sentence Coherence: 0.079 0.07
Number of Paragraphs: 6 5
Transition Words or Phrases used:
also, but, however, if, look, so, therefore, well, while, sort of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2157.0 2260.96107784 95% => OK
No of words: 431.0 441.139720559 98% => OK
Chars per words: 5.00464037123 5.12650576532 98% => OK
Fourth root words length: 4.55637350225 4.56307096286 100% => OK
Word Length SD: 2.69365855791 2.78398813304 97% => OK
Unique words: 205.0 204.123752495 100% => OK
Unique words percentage: 0.475638051044 0.468620217663 101% => OK
syllable_count: 675.9 705.55239521 96% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 38.4794317352 57.8364921388 67% => OK
Chars per sentence: 89.875 119.503703932 75% => OK
Words per sentence: 17.9583333333 23.324526521 77% => OK
Discourse Markers: 2.70833333333 5.70786347227 47% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.228874898312 0.218282227539 105% => OK
Sentence topic coherence: 0.0710837920508 0.0743258471296 96% => OK
Sentence topic coherence SD: 0.0828243646198 0.0701772020484 118% => OK
Paragraph topic coherence: 0.124216429197 0.128457276422 97% => OK
Paragraph topic coherence SD: 0.0433168324036 0.0628817314937 69% => OK
Essay readability:
automated_readability_index: 11.1 14.3799401198 77% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.42 12.5979740519 91% => OK
dale_chall_readability_score: 8.58 8.32208582834 103% => OK
difficult_words: 112.0 98.500998004 114% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.