“Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station’s coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.”
The argument stated by the author seems to be convincing at first. But on analyzing it carefully, it appears that the argument is rife with holes and assumptions. Thus, these assumptions must be dealt with before making any statement regarding the news program.
Firstly, the author states that most of the complaints have been regarding the station's coverage of weather and local news. There is no information provided regarding the reasons to these complaints. These complaints may not be related to the less time provided for the coverage of weather and local news. Rather, these complaints may be regarding the quality of the news delivered. For example, the viewers may be reading about the weather and news from the daily newspapers. And then if the same content is being shown again during the news program then they may be disinterested to watch it. The viewers may expect something else from these coverages which the news channel is failing to deliver and thus, this may be the reason for their complaints.
It is also mentioned that it is a late-night news program. Thus, before taking any steps, the news agency must find how many people are their daily viewers. Are there any complaints from these viewers? Or are any of these viewers not satisfied with their news coverage? It may be that the daily viewers are satisfied with the news coverage but the complaints are being logged in by a few other viewers who visited the channel only once and were not satisfied with it.
Also, there is a mention of the number of complaints. It says that most of the complaints are related to the weather and local news. But what about the number of complaints that they are receiving? What if the complaints have reduced over the year? If the complaints that they received in the current year are very less than what they received in the previous year then, this opposes the author's argument regarding the news coverage.
Furthermore, the local businesses that used to advertise during the late nights have cancelled their contracts. This does not contribute in any way to the argument that the weather and local news coverage time must be increased. There is no information provided that why did these businesses cancel their contracts. They may have felt that advertising during late nights is not very effective for their businesses. There are not many people who watch the late night news programs and thus these local businesses might have used another approach to reach their target audience. Also, these local businesses may have been approached by other news agencies with better contracts.
After taking all the above mentioned assumptions into consideration and making sure that they are dealt with properly, the author must make a statement regarding the news coverage.
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Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 3, column 80, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
... the complaints have been regarding the stations coverage of weather and local news. The...
^^^^^^^^
Line 7, column 389, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...he previous year then, this opposes the authors argument regarding the news coverage. ...
^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, furthermore, if, may, regarding, so, then, thus, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 33.0 19.6327345309 168% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 46.0 28.8173652695 160% => Less pronouns wanted
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2334.0 2260.96107784 103% => OK
No of words: 466.0 441.139720559 106% => OK
Chars per words: 5.00858369099 5.12650576532 98% => OK
Fourth root words length: 4.64618479453 4.56307096286 102% => OK
Word Length SD: 2.54367077479 2.78398813304 91% => OK
Unique words: 178.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.381974248927 0.468620217663 82% => More unique words wanted or less content wanted.
syllable_count: 707.4 705.55239521 100% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 12.0 4.96107784431 242% => Less pronouns wanted as sentence beginning.
Article: 7.0 8.76447105788 80% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 27.0 19.7664670659 137% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 41.3674026589 57.8364921388 72% => OK
Chars per sentence: 86.4444444444 119.503703932 72% => OK
Words per sentence: 17.2592592593 23.324526521 74% => OK
Discourse Markers: 3.22222222222 5.70786347227 56% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 17.0 6.88822355289 247% => Less negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.31566297594 0.218282227539 145% => OK
Sentence topic coherence: 0.108207174163 0.0743258471296 146% => OK
Sentence topic coherence SD: 0.0713680162145 0.0701772020484 102% => OK
Paragraph topic coherence: 0.165264249264 0.128457276422 129% => OK
Paragraph topic coherence SD: 0.0670982495016 0.0628817314937 107% => OK
Essay readability:
automated_readability_index: 10.8 14.3799401198 75% => Automated_readability_index is low.
flesch_reading_ease: 62.68 48.3550499002 130% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.7 12.197005988 71% => OK
coleman_liau_index: 11.48 12.5979740519 91% => OK
dale_chall_readability_score: 7.02 8.32208582834 84% => OK
difficult_words: 75.0 98.500998004 76% => More difficult words wanted.
linsear_write_formula: 6.5 12.3882235529 52% => Linsear_write_formula is low.
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 3, column 80, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
... the complaints have been regarding the stations coverage of weather and local news. The...
^^^^^^^^
Line 7, column 389, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...he previous year then, this opposes the authors argument regarding the news coverage. ...
^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, furthermore, if, may, regarding, so, then, thus, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 33.0 19.6327345309 168% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 46.0 28.8173652695 160% => Less pronouns wanted
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2334.0 2260.96107784 103% => OK
No of words: 466.0 441.139720559 106% => OK
Chars per words: 5.00858369099 5.12650576532 98% => OK
Fourth root words length: 4.64618479453 4.56307096286 102% => OK
Word Length SD: 2.54367077479 2.78398813304 91% => OK
Unique words: 178.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.381974248927 0.468620217663 82% => More unique words wanted or less content wanted.
syllable_count: 707.4 705.55239521 100% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 12.0 4.96107784431 242% => Less pronouns wanted as sentence beginning.
Article: 7.0 8.76447105788 80% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 27.0 19.7664670659 137% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 41.3674026589 57.8364921388 72% => OK
Chars per sentence: 86.4444444444 119.503703932 72% => OK
Words per sentence: 17.2592592593 23.324526521 74% => OK
Discourse Markers: 3.22222222222 5.70786347227 56% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 17.0 6.88822355289 247% => Less negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.31566297594 0.218282227539 145% => OK
Sentence topic coherence: 0.108207174163 0.0743258471296 146% => OK
Sentence topic coherence SD: 0.0713680162145 0.0701772020484 102% => OK
Paragraph topic coherence: 0.165264249264 0.128457276422 129% => OK
Paragraph topic coherence SD: 0.0670982495016 0.0628817314937 107% => OK
Essay readability:
automated_readability_index: 10.8 14.3799401198 75% => Automated_readability_index is low.
flesch_reading_ease: 62.68 48.3550499002 130% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.7 12.197005988 71% => OK
coleman_liau_index: 11.48 12.5979740519 91% => OK
dale_chall_readability_score: 7.02 8.32208582834 84% => OK
difficult_words: 75.0 98.500998004 76% => More difficult words wanted.
linsear_write_formula: 6.5 12.3882235529 52% => Linsear_write_formula is low.
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.