In the memorandum, the owner of Movies Galore has recommended changing the way of functioning stores. The owner's decision was based on the fact that one of the stores that closed early and also eliminated older movies did actually cause an increase in the profits. However, the recommendation lies on several unwarranted assumptions and three questions need to be answered before its validity can be fully evaluated.
First, is the downtown Marston store actually comparable to the other stores? It is likely that the store, located in a busy downtown, is the largest store in the chain, requiring more fixed costs resulting from cleaning activities, employee salary, and security. A larger store has more area to cover which mandates an increase in the number of employees responsible for managing it such as janitors, sales assistants, and security personnel. It is possible that the area suffers from traffic congestion issues, especially to a greater extent between 6 and 9 PM, causing consumers difficulty in reaching the store. If this is true, the recommendation is significantly weakened.
Second, are the preferences of people generally the same in all regions? It is possible that the population living near downtown has developed a taste for consuming more modern entertainment sources including newer movies and rejected to pay heed anymore to the content of the past. There is no guarantee that people living in other areas will also be happy with the decision of the store chain to exclude older movies from their stores. Perhaps a majority of Movies Galore’s customers are old people who have a predilection for vintage movies. If the stores change their way of functioning according to the recommendation, it could have dire financial ramifications for the owner as well as its employees.
Third, is the downtown Marston store located in a safe area? It is likely that people prefer not to visit that area in the evening hours owing to increased incidences of criminal activities in that area such as mugging or shootings. Perhaps, the local authorities imposed a restriction on the people's activities in the area owing to these malpractices. If this is true, then the argument does not hold water.
In conclusion, although the owner might have arrived at a sound recommendation, it is based on unfounded assumptions that if untrue can seriously undermine the validity of the proposal, If the owner could provide more facts, perhaps through systematic surveys (or scientific studies), the recommendation could be evaluated fully for its validity as it will answer the above three questions.
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e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 8 2
No. of Spelling Errors: 1 2
No. of Sentences: 18 15
No. of Words: 422 350
No. of Characters: 2140 1500
No. of Different Words: 216 200
Fourth Root of Number of Words: 4.532 4.7
Average Word Length: 5.071 4.6
Word Length SD: 2.876 2.4
No. of Words greater than 5 chars: 156 100
No. of Words greater than 6 chars: 123 80
No. of Words greater than 7 chars: 92 40
No. of Words greater than 8 chars: 58 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.444 21.0
Sentence Length SD: 11.908 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.313 0.35
Sentence-Para Coherence: 0.541 0.50
Sentence-Sentence Coherence: 0.067 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
actually, also, first, however, if, second, so, then, third, well, in conclusion, such as, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2197.0 2260.96107784 97% => OK
No of words: 422.0 441.139720559 96% => OK
Chars per words: 5.20616113744 5.12650576532 102% => OK
Fourth root words length: 4.53239876712 4.56307096286 99% => OK
Word Length SD: 2.9646633331 2.78398813304 106% => OK
Unique words: 224.0 204.123752495 110% => OK
Unique words percentage: 0.530805687204 0.468620217663 113% => OK
syllable_count: 694.8 705.55239521 98% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 76.0220281592 57.8364921388 131% => OK
Chars per sentence: 122.055555556 119.503703932 102% => OK
Words per sentence: 23.4444444444 23.324526521 101% => OK
Discourse Markers: 5.61111111111 5.70786347227 98% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.167049365055 0.218282227539 77% => OK
Sentence topic coherence: 0.0557248112472 0.0743258471296 75% => OK
Sentence topic coherence SD: 0.0527642162953 0.0701772020484 75% => OK
Paragraph topic coherence: 0.089057547039 0.128457276422 69% => OK
Paragraph topic coherence SD: 0.0503308848896 0.0628817314937 80% => OK
Essay readability:
automated_readability_index: 14.8 14.3799401198 103% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.23 12.5979740519 105% => OK
dale_chall_readability_score: 9.34 8.32208582834 112% => OK
difficult_words: 122.0 98.500998004 124% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.