The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
According to the note, the manager expresses that there is a decline in the number of viewers of Super Screen Movie productions. He or she argues that the reason for this decline is the weak performance of the company in advertising its products. And therefore they need to assign more budget for advertising. However, there are some questions to them we should answer with careful before accepting director's suggestion.
First, is the report of marketing department reliable? It is possible that marketing department just had a crude survey and its report thus is not authentic in this case. If the answer to this question is not positive, then we can ignore whole the story.
Second, what does it mean to say "fewer people attended" SS-produced movies? Does it mean that people don't spend time for watching products at cinema? Then, it is very reasonably possible that people prefer to have products through other ways, say, form internet, CDs, TV shows. Thus we should first make certain about the domain of the report and whether it considered all the possible mediums for using products.
Third, the director just implies that the number of positive reviews is increased while he says nothing about the total number of reviews. Does this increase include negative reviews? If yes, then people are justified to reject the products of SSM because of many negative reviews of them, which imply that they have not high quality.
Forth, the note is just limited to quality. Are other features of the products satisfactory? For example, it is reasonable to assume the decline in viewers is due to the rising cost of products, or appearance of rivals for SSM, or a general decline in arts market. One should make sure that the only factor for the decline in viewers' number is related to the quality of products, to approve the suggestion of the director.
Finally, if we admit that the company needs to advertise for its products, we cannot be sure about the efficacy of this policy. It is possible that people these days tend to spend their time on entertainments other than movies. They may know that SSM products are of high quality products of movie industry, but they are no longer interested in these hobbies. They may spend their time on Internet or computer games, or musics. Thus the advertisements will not encourage more people.
To conclude, we need to consider more factor which may be responsible for the decline in the number of people who were interested in SSM products. Thus, the director should try to answer to above questions before making any decision.
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- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company."According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any 40
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argument 1 -- not OK
argument 2 -- OK
argument 3 -- not OK
argument 4 -- not OK
argument 5 -- OK
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In GRE/GMAT, we have to accept all data or evidence are true. It is important to find out loopholes behind surveys or studies. Loopholes mean that we accept all surveys told are true, but there are some conditions applied, for example:
It works for time A (10 years ago), but it doesn't mean it works for time B (nowadays).
It works for location A (a city, community, nation), but it doesn't mean it works for location B (another city, community, nation).
It works for people A (a manager), but it doesn't mean it works for people B (a worker).
It works for event A (one event, project... ), but it doesn't mean it works for event B (another event, project...).
......
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Attribute Value Ideal
Score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 26 15
No. of Words: 438 350
No. of Characters: 2080 1500
No. of Different Words: 210 200
Fourth Root of Number of Words: 4.575 4.7
Average Word Length: 4.749 4.6
Word Length SD: 2.465 2.4
No. of Words greater than 5 chars: 156 100
No. of Words greater than 6 chars: 107 80
No. of Words greater than 7 chars: 70 40
No. of Words greater than 8 chars: 33 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 16.846 21.0
Sentence Length SD: 7.784 7.5
Use of Discourse Markers (%): 0.654 0.12
Sentence-Text Coherence: 0.268 0.35
Sentence-Para Coherence: 0.537 0.50
Sentence-Sentence Coherence: 0.124 0.07
Number of Paragraphs: 7 5