"The following appears in a brochure for Cold Cone Creamery franchisees: "Open your own Cold cone creamery franchise and start down the road to financial independence. Are you tired of working long hours at low pay? Join the ranks of successful business o

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"The following appears in a brochure for Cold Cone Creamery franchisees: "Open your own Cold cone creamery franchise and start down the road to financial independence. Are you tired of working long hours at low pay? Join the ranks of successful business owners who have opened cold cone creameries. Due to its sunny weather, California is the number one ice cream state in the nation, with more ice cream parlors per capita than any other state. Work for yourself, set your own hours, and keep the profits,as the owner of your own successful business."" -

Write a response in which you examine the argument’s unstated assumptions, making sure to explain how the argument depends on the assumptions and what the implications are if the assumptions prove unwarranted.

The argument, exhorting prospective business owners into investing in the Cold Cone Creamery company, while presented in a very encouraging manner, has a few basic assumptions that may or may not be true, affecting the implications of the argument in general. The argument also doesn't take into account a number of cases and situations which if true, would be disadvantageous for the business owners and investors.

Firstly, the most basic assumption made by the author is that the quality of Cold Cone Creamery's products is superior to that of the other ice cream products in the market. Thi...

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2012-12-24 Sauvik_B 90 view
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Sentence: This assumption may or may not be true and if its not, it would not be wise for prospective business owners to invest in this franchise.
Description: A determiner, possessive is not usually followed by a negator
Suggestion: Refer to its and not

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Attribute Value Ideal
Score: 5.5 out of 6
Category: Excellent Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 1 2
No. of Sentences: 17 15
No. of Words: 577 350
No. of Characters: 2859 1500
No. of Different Words: 224 200
Fourth Root of Number of Words: 4.901 4.7
Average Word Length: 4.955 4.6
Word Length SD: 2.711 2.4
No. of Words greater than 5 chars: 194 100
No. of Words greater than 6 chars: 149 80
No. of Words greater than 7 chars: 117 40
No. of Words greater than 8 chars: 62 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 33.941 21.0
Sentence Length SD: 8.795 7.5
Use of Discourse Markers (%): 0.824 0.12
Sentence-Text Coherence: 0.392 0.35
Sentence-Para Coherence: 0.655 0.50
Sentence-Sentence Coherence: 0.168 0.07
Number of Paragraphs: 6 5