Although in most marketing classes, the effects of exaggeration in advertising a special product is being taught and it is an essential part of advertising methods, this essential part in most of the advertisements is being used as a method of deception rather than emphasizing the good characteristics of the product, in an artistic way.
This common trend, unfortunately leads to negative influence, by which people become skeptical to most of the advertisements. When most of the advertisements make products seem better than they are, one cannot differentiate between two advertisements and say which one is for real. This is happening in people's everyday lives. Take the example of Sony, the famous brand which has a reputation for being long-lasting and good quality, and Samsung which generally is of fairly good quality, but in some cases get broken beyond repair. Both of these are famous brand and most of the characteristics that are shown in their advertisements are the same, emphasizing good quality and ETC. If one were to choose one between these two brands based on the advertisement, she/he would just get confused, because the exaggeration in the quality of Samsung is of less accuracy and makes the advertisement of Sony unbelievable, though more accurate.
One can only find about these differences by buying the product themselves and seeing whether the Samsung is of better quality or the Sony, or some cleansing liquid is better than others and ETC. So the advertisements lose their decision-making influences. For example, a mother finds about a new type of dapper which is claimed to be more effective concerning the bad smell of the baby's poop, she buys it once and sees that the previous one was better. This happens a lot to people around us every day and it is because of the negative trend of making products seem much better than they really are in most of the advertisements.
To conclude i must say that in order to make the advertisements more reliable, there should be some kinds of regulations established, supervising those advertisements.
Grammar and spelling errors:
Line 7, column 33, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in an artistic way" with adverb for "artistic"; eg, "in a hasty manner" with "hastily".
...e good characteristics of the product, in an artistic way. This common trend, unfortunately le...
^^^^^^^^^^^^^^^^^^
Line 24, column 9, Rule ID: AND_ETC[1]
Message: Use simply 'ETC.'.
Suggestion: ETC.
...are the same, emphasizing good quality and ETC. If one were to choose one between thes...
^^^^^^^^
Line 36, column 8, Rule ID: AND_ETC[1]
Message: Use simply 'ETC.'.
Suggestion: ETC.
...cleansing liquid is better than others and ETC. So the advertisements lose their decis...
^^^^^^^^
Line 47, column 13, Rule ID: I_LOWERCASE[2]
Message: Did you mean 'I'?
Suggestion: I
...t of the advertisements. To conclude i must say that in order to make the adv...
^
Discourse Markers used:
['but', 'if', 'really', 'so', 'for example', 'in some cases']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.213541666667 0.229887763892 93% => OK
Verbs: 0.158854166667 0.158761421928 100% => OK
Adjectives: 0.0989583333333 0.0866891130778 114% => OK
Adverbs: 0.0390625 0.046263068375 84% => OK
Pronouns: 0.0260416666667 0.0685040099705 38% => OK
Prepositions: 0.145833333333 0.118717715034 123% => OK
Participles: 0.0494791666667 0.0351676179071 141% => OK
Conjunctions: 3.15133388774 2.67179642975 118% => OK
Infinitives: 0.0182291666667 0.0309702414327 59% => OK
Particles: 0.0 0.00188951952338 0% => More particles wanted.
Determiners: 0.1171875 0.0887237588012 132% => OK
Modal_auxiliary: 0.0130208333333 0.0209618222197 62% => OK
WH_determiners: 0.0182291666667 0.0139019557991 131% => OK
Vocabulary words and sentences:
No of characters: 2138.0 2387.08602151 90% => OK
No of words: 345.0 408.028673835 85% => OK
Chars per words: 6.19710144928 5.86048508987 106% => OK
Fourth root words length: 4.3097767484 4.48200974243 96% => OK
words length more than 5 chars: 0.339130434783 0.338922669872 100% => OK
words length more than 6 chars: 0.240579710145 0.251872472559 96% => OK
words length more than 7 chars: 0.179710144928 0.174417080927 103% => OK
words length more than 8 chars: 0.130434782609 0.112833075102 116% => OK
Word Length SD: 3.15133388774 2.67179642975 118% => OK
Unique words: 178.0 212.727598566 84% => OK
Unique words percentage: 0.515942028986 0.524397521467 98% => OK
Word variations: 54.4697683123 59.2087087015 92% => OK
How many sentences: 12.0 20.6684587814 58% => OK
Sentence length: 28.75 20.5533526081 140% => OK
Sentence length SD: 76.2588337324 48.84282405 156% => OK
Chars per sentence: 178.166666667 120.699889404 148% => OK
Words per sentence: 28.75 20.5533526081 140% => OK
Discourse Markers: 0.5 0.644075263715 78% => OK
Paragraphs: 4.0 4.5376344086 82% =>OK
Language errors: 4.0 5.54480286738 72% => OK
Readability: 52.8079710145 45.7405998639 115% => OK
Elegance: 1.82558139535 1.45489161554 125% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.155953599794 0.300154397459 52% => OK
Sentence sentence coherence: 0.116956315992 0.103427244359 113% => OK
Sentence sentence coherence SD: 0.0762456949126 0.0752933317313 101% => OK
Sentence paragraph coherence: 0.894153657572 0.497263757937 180% => OK
Sentence paragraph coherence SD: 0.204236458654 0.151897553556 134% => OK
Sentence topic coherence: 0.0937018674592 0.114077575197 82% => OK
Sentence topic coherence SD: 0.0984785203608 0.0781384742642 126% => OK
Paragraph paragraph coherence: 0.0489634423895 0.336927656856 15% => OK
Paragraph paragraph coherence SD: 0.0854153584785 0.067059652881 127% => OK
Paragraph topic coherence: 0.0529032734484 0.210909579961 25% => OK
Paragraph topic coherence SD: 0.0950875038105 0.0618886996521 154% => OK
Task Achievement:
Sentences with positive sentiment : 5.0 11.8870967742 42% => More positive sentences wanted.
Sentences with negative sentiment : 5.0 3.86379928315 129% => OK
Sentences with neutral sentiment: 2.0 4.91756272401 41% => More neutral sentences wanted.
Positive topic words: 5.0 8.42114695341 59% => OK
Negative topic words: 5.0 2.4623655914 203% => OK
Neutral topic words: 1.0 2.75985663082 36% => More neutral topic words wanted.
Total topic words: 11.0 13.6433691756 81% => OK
--------------------------
Rates: 87.0 out of 100
Scores by essay E-rater: 26.0 Out of 30