The following appeared in a memorandum written by the vice president of Health Naturally, a small but expanding chain of stores selling health food and other health-related products.
"Our previous experience has been that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build one of our new stores in Plainsville, which clearly has many such residents. Plainsville merchants report that sales of running shoes and exercise equipment are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight-training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a program called Fitness for Life, which emphasizes the benefits of regular exercise at an early age."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The memo from vice president of Health Naturally, states that there new outlet should be inaugurated in Plainsville, several reasons are provided by the vice president to support this suggestion. But this reasoning depends on various assumptions, and this dependency may or may not prove vital for the business.
To begin with, while stating that Plainsville clearly has many health enthusiastic residents, no fact regarding the number of such residents is provided. The headcount of such residents might be too low for a store, selling health food, to make profit. If proven that there is quite a large number of health conscious residents, the fact stands that they might not be interested in buying Health Naturally's products or any health supplement for that matter. It is assumed that they have a predilection of the firm's products.
Moreover, while stating that there is a all time high sales of running shoes and exercise equipment, author has not elicited that these consumers belong to Plainsville. People from neighboring cities might be purchasing these equipment from Plainsville because of dearth of this products in their own city. In such condition opening a store in the neighboring city, where this consumers are coming from, will be more beneficial for the company. Similarly, it is assumed that the members of local health club are Plainsville residents.
Additionally it is assumed that the health club will be conducive in the promotion of Health Naturally's products to the health club members. There is no surety that health club has no other partners for fulfillment of health equipment and supplement demands. Members might end up buying products from club due to proximity. Club's also provide discounts on such products to their members. This will result in tough competition to the Health Naturally's business.
However, anticipated generation of customers, that is the children who are being made aware of health by Fitness of Life program, might prove to be the potential consumers for the health supplement company. But that too is a long shot. The results will be clear only when these children come of age to be eligible to consume additional health supplements.
Conclusively, the assertion that new store would be making profits in Plainsville is rife with assumptions, that depend on peoples preferences, and their failure will result in loss to the company.
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Grammar and spelling errors:
Line 3, column 59, Rule ID: MANY_NN_U[1]
Message: Possible agreement error. The noun health seems to be uncountable; consider using: 'much health', 'a good deal of health'.
Suggestion: much health; a good deal of health
...le stating that Plainsville clearly has many health enthusiastic residents, no fact regardi...
^^^^^^^^^^^
Line 3, column 284, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...e profit. If proven that there is quite a large number of health conscious residents, the fact st...
^^^^^^^^^^^^^^^^^
Line 5, column 39, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... Moreover, while stating that there is a all time high sales of running shoes an...
^
Line 5, column 221, Rule ID: THIS_NNS[2]
Message: Did you mean 'this equipment' or 'these equipments'?
Suggestion: this equipment; these equipments
... neighboring cities might be purchasing these equipment from Plainsville because of dearth of t...
^^^^^^^^^^^^^^^
Line 5, column 275, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...t from Plainsville because of dearth of this products in their own city. In such con...
^^^^
Line 5, column 373, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
... a store in the neighboring city, where this consumers are coming from, will be more...
^^^^
Line 7, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Additionally,
...alth club are Plainsville residents. Additionally it is assumed that the health club will...
^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, however, if, may, moreover, regarding, similarly, so, thus, while, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2023.0 2260.96107784 89% => OK
No of words: 386.0 441.139720559 88% => More content wanted.
Chars per words: 5.24093264249 5.12650576532 102% => OK
Fourth root words length: 4.43248042346 4.56307096286 97% => OK
Word Length SD: 2.84028223006 2.78398813304 102% => OK
Unique words: 188.0 204.123752495 92% => More unique words wanted.
Unique words percentage: 0.487046632124 0.468620217663 104% => OK
syllable_count: 597.6 705.55239521 85% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Interrogative: 1.0 0.471057884232 212% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 52.07202555 57.8364921388 90% => OK
Chars per sentence: 106.473684211 119.503703932 89% => OK
Words per sentence: 20.3157894737 23.324526521 87% => OK
Discourse Markers: 4.78947368421 5.70786347227 84% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.219041551103 0.218282227539 100% => OK
Sentence topic coherence: 0.0761969469356 0.0743258471296 103% => OK
Sentence topic coherence SD: 0.0703851683656 0.0701772020484 100% => OK
Paragraph topic coherence: 0.116801595635 0.128457276422 91% => OK
Paragraph topic coherence SD: 0.0586792180105 0.0628817314937 93% => OK
Essay readability:
automated_readability_index: 13.4 14.3799401198 93% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 13.11 12.5979740519 104% => OK
dale_chall_readability_score: 8.43 8.32208582834 101% => OK
difficult_words: 93.0 98.500998004 94% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.